Cited by 902Privacy, Security, and Data ProtectionConsumer Market Behavior and PricingPrivacy-Preserving Technologies in Data

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The role of data privacy in marketing

Martin, Kelly D., Murphy, Patrick E.·2017·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-016-0495-4

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See all 902

Authors: Martin, K. D., & Murphy, P. E.
Affiliations: Colorado State University (US)
University of Notre Dame (US)
Corresponding author: Martin, Kelly D.
ORCID: Martin, Kelly D.
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2016-09-22
Volume: 45
Issue: 2
Pages: 135-155
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-016-0495-4
OpenAlex: W2521701804
Semantic Scholar: 0c0d9a7f8061ce76a83d14a7c78387569847d56b
Cited by: 902
References: 105
Citations by year: 2026: 196 · 2025: 162 · 2024: 116 · 2023: 90 · 2022: 89 · 2021: 83 · 2020: 79 · 2019: 46 · 2018: 25 · 2017: 13 · 2016: 3
FWCI: 82.92
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (unspecified)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Physical Sciences › Computer Science › Artificial Intelligence › Privacy-Preserving Technologies in Data
Keywords: data privacy, marketing, economics of privacy, consumer privacy, privacy ethics, privacy law, stakeholder impact

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The role of data privacy in marketing

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Integrity signals

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About these checks