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The role of data privacy in marketing

Martin, Kelly D., Murphy, Patrick E.·2017·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-016-0495-4

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Consumer Data Privacy in Marketing Research: A Study of Value-Based and Cognate-Based Approaches
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“Martin and Murphy (2017) group marketing privacy literature under the psychology, economics of privacy and the role of privacy in society and point at the need to expand privacy discussion under more than one of these domains.”
Background
Role of Culture in Defining Privacy Paradox
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How institutional pressures influence data-driven corporate communications
Economou, E. (2021) · Queensland University of Technology · doi:10.5204/thesis.eprints.209153

Authors: Martin, K. D., & Murphy, P. E.
Affiliations: Colorado State University (US)
University of Notre Dame (US)
Corresponding author: Martin, Kelly D.
ORCID: Martin, Kelly D.
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2016-09-22
Volume: 45
Issue: 2
Pages: 135-155
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-016-0495-4
OpenAlex: W2521701804
Semantic Scholar: 0c0d9a7f8061ce76a83d14a7c78387569847d56b
Cited by: 902
References: 105
Citations by year: 2026: 196 · 2025: 162 · 2024: 116 · 2023: 90 · 2022: 89 · 2021: 83 · 2020: 79 · 2019: 46 · 2018: 25 · 2017: 13 · 2016: 3
FWCI: 82.92
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (unspecified)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Physical Sciences › Computer Science › Artificial Intelligence › Privacy-Preserving Technologies in Data
Keywords: data privacy, marketing, economics of privacy, consumer privacy, privacy ethics, privacy law, stakeholder impact

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