Cited by 348Psychology of Social InfluenceMarketing and Advertising StrategiesConsumer Perception and Purchasing Behavior

The DOI matches its Crossref record; 22 of the 22 references it cites were found in a registry or an index.

Source credibility as a function of communicator physical attractiveness

Patzer, Gordon L.·1983·Journal of Business Research

DOI 10.1016/0148-2963(83)90030-9

Open this paper in CoChat — free account

Integrity signals

Registry

Crossref · 10.1016/0148-2963(83)90030-9

Cites

22 of 22 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

The Handbook of Social Psychology
Gravatt, A. E., Lindzey, G. E., & Aronson, F. (1969) · The Family Coordinator · doi:10.2307/582242 · Cited by 12,518
The attraction paradigm
(1972) · Behavior Therapy · doi:10.1016/s0005-7894(72)80121-7 · Cited by 4,366
What is beautiful is good
Dion, K., Berscheid, E., & Walster, E. (1972) · Journal of Personality and Social Psychology · doi:10.1037/h0033731 · Cited by 3,865
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543
SPSS: statistical package for the social sciences
Nie, N. H. (1975) · Infoscience (Ecole Polytechnique Fédérale de Lausanne) · Cited by 3,461
The Impact of Physically Attractive Models on Advertising Evaluations
Baker, M. J., & Churchill, G. A. (1977) · Journal of Marketing Research · doi:10.2307/3151194 · Cited by 1,061
Communicator physical attractiveness and persuasion.
Chaiken, S. (1979) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.37.8.1387 · Cited by 610
Physical attractiveness and dating choice: A test of the matching hypothesis
Berscheid, E., Dion, K. K., Walster, E., & Walster, G. W. (1971) · Journal of Experimental Social Psychology · doi:10.1016/0022-1031(71)90065-5 · Cited by 553
Role of physical attractiveness in impression formation
Miller, A. G. (1970) · Psychonomic Science · doi:10.3758/bf03328797 · Cited by 374
Opinion change as a function of the communicator's attractiveness and desire to influence.
Mills, J., & Aronson, E. (1965) · Journal of Personality and Social Psychology · doi:10.1037/h0021646 · Cited by 247

Show all 22 references

Research works printed but not linked: 1

Sigall, 1971, The Effects of Physical Attraction and Evaluation on Effort Expenditure and Work Output, Represent. Res. Soc. Psychol., 2, 19

Sorted by citations

Items 201–300 of 347

Changing Behavior Using Integrative Self-Control Theory
Hofmann, W., Dohle, S., & Diel, K. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.011 · Cited by 7
COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply?
Haytko, D. L., Mai, E. S., & Taillon, B. J. (2021) · Health Marketing Quarterly · doi:10.1080/07359683.2021.1986996 · Cited by 6
Affect-Based Interventions
Conner, M. T., Williams, D. M., & Rhodes, R. E. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.034 · Cited by 6
Cigarette Smoking: Effect on Perceptions of Source Credibility
Tokheim, C. L., Wanzenried, J. W., & Powell, E. C. (1990) · Psychological Reports · doi:10.2466/pr0.1990.66.3c.1388 · Cited by 6
Interdisciplinary Trust Meta-AnalysisPreprint
Ebert, T. A. E. (2007) · RePEc: Research Papers in Economics · doi:10.5282/ubm/epub.1388 · Cited by 6
How does the presenter's physical attractiveness persuade? A test of alternative explanations
Praxmarer, S., & Rossiter, J. R. (2009) · Research Online (University of Wollongong) · Cited by 6
Celebrity? Doctor? Celebrity Doctor? Which Spokesperson is Most Effective for Cancer Prevention?
Woods, C.-B., James, E. L., Baxter, S. M., King, E., Palazzi, K. L., & Oldmeadow, C. J. (2017) · Springer eBooks · doi:10.1007/978-3-319-65451-5_5 · Cited by 5
Cultural Priming Effects and the Human Brain
Han, S., & Northoff, G. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.011 · Cited by 5
Introduction
Kirmayer, L. J., Worthman, C. M., & Kitayama, S. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.002 · Cited by 6
Does Convenience Come with a Price? The Impact of Remote Testimony on Perceptions of Expert Credibility
Jones, A. C. T., Batastini, A. B., Patel, M. B., Sacco, D. F., & Warlick, C. A. (2022) · Criminal Justice and Behavior · doi:10.1177/00938548221087177 · Cited by 5
“The finding that attractiveness independently predicted credibility and evidence weight is consistent with research as early as the 1980’s (Patzer, 1983) linking attraction to source credibility.”
Result
Addressing Underserved Populations and Disparities in Behavior Change
Schüz, B., & Hooper, M. W. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.027 · Cited by 5
Ritual and Religion as Social Technologies of Cooperation
Kavanagh, C. M., Jong, J., & Whitehouse, H. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.016 · Cited by 7
“, 1970), prestige (Hovland & Weiss, 1951), and even physical attractiveness (DeBono & Harnish, 1988; Patzer, 1983).”
Background
Developing a Stigma Scale for the Workplace: Focus on an Airline Cabin Crew
Kim, H. L., & Hyun, S. S. (2021) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph18084003 · Cited by 5
Mediating Role of Country of Origin in the Effect of Influencer Marketing on Purchasing Intent
ÇOPUROĞLU, F. (2022) · Gaziantep University Journal of Social Sciences · doi:10.21547/jss.1147041 · Cited by 5
The Cultural Brain as Historical Artifact
Boddice, R. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.018 · Cited by 6
Changing Behavior in the Digital Age
Kavanagh, D. J. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.029 · Cited by 4
Impact of Social Media Influencers’ Credibility and Similarity on Instagram Consumers’ Purchase Intention
Rani, A., Chaudhary, N., & Gusai, O. P. (2023) · doi:10.1177/09728686231185973 · Cited by 9
Connecting the Dots: Exploring the Interplay of Visual and Non-Visual Cues in Social Commerce for Jordanian Entrepreneurial Lodgings
Bazi, S. (2025) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2025.2470289 · Cited by 4
“In marketing, attractiveness is viewed as a powerful factor to increase the persuasiveness of the message during a marketing communication (Patzer, 1983), and in advertising, attractive models tend to influence audiences’ attention and attitude (Baker & Churchill, 1977).”
Impact of the Gender of Celebrity Athlete Endorser on Consumers of Athletic Shoes
Sawatari, Y. (2005) · Cited by 3
The Impact of Beauty during Job Applications
Kertechian, S. K. (2016) · Journal of Human Resources Management Research · doi:10.5171/2016.598520 · Cited by 4
Linear Model Predictive Control for Physical Attractiveness and Risk: Application of Cosmetic Medicine Service
Liu, L.-L. (2020) · Mathematics · doi:10.3390/math8060975 · Cited by 4
“Physical attractiveness refers to “the pleasing degree of the target person” [9].”
BackgroundInfluential
The Reward of Musical Emotions and Expectations
Gold, B. P., & Zatorre, R. J. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.021 · Cited by 4
Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications
von Mettenheim, W., & Wiedmann, K. (2022) · Atlantic Journal of Communication · doi:10.1080/15456870.2022.2138389 · Cited by 4
“According to Patzer (1983), attractiveness is defined as “the degree to which a stimulus person’s facial features are pleasing to observe.””
Background
Image isn’t everything: Personality attractiveness, physical attractiveness, and self-employment earnings
Wolfe, M. T., & Patel, P. C. (2023) · Small Business Economics · doi:10.1007/s11187-023-00784-0 · Cited by 4
“For instance, higher levels of perceived attractiveness can result in increased credibility (Patzer, 1983; Porn-pitakpan, 2004), which in turn can prove beneficial for self-employment success.”
Consumers' Correspondence Inference on Celebrity Endorsers: The Role of Correspondence Bias and Suspicion
Kim, T. (2012) · Cited by 4
Brains versus beauty in the knowledge economy
Ford, R., Price, G., Hofmeyr, K. B., & Chiba, M. D. (2018) · SA Journal of Human Resource Management · doi:10.4102/sajhrm.v16i0.897 · Cited by 4
“…= attractive qualified. http://www.sajhrm.co.za Open Access candidates are hired in the belief that they are more successful (Goldman & Lewis, 1976), more credible (Patzer, 1983) or more able (Mobius & Rosenblat, 2006) than their less attractive competition, only that they were, in fact, preferred.”
BackgroundInfluential
Library Science, Knowledge Management, Competitive Intelligence
Nitse, P. S., & Parker, K. R. (2002) · The Reference Librarian · doi:10.1300/j120v38n79_27 · Cited by 4
“Early studies in advertising research supported the premise that the persuasiveness of the message increases as the credibility of the source increases (Kelman and Hovland 1953; Patzer 1983; Wynn 1987).”
Background
The Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials
Wentzel, D., Martin, B. A. S., Tomczak, T., & Henkel, S. (2007) · Alexandria (UniSG) (University of St.Gallen) · Cited by 4
Theory and practice of brand co-creation
Kristal, S. (2019) · doi:10.3990/1.9789036548403 · Cited by 4
“Involving such credible experts in co-creation could yield positive effects comparable to those that can be achieved by using celebrities as spokespeople for a brand (Patzer, 1983; Thomsen, 2006; Tripp et al., 1994).”
Background
An experimental comparison of celebrity spokespersons' credibility, attractiveness, expertise, and identification on attitudes toward the ads and future interest
Zhao, J. Z. (2005) · Open ULeth Scholarship (OPUS) (University of Lethbridge) · Cited by 4
Pengaruh Celebrity Endorsement Terhadap Minat Beli Melalui Brand Image (Studi Pada Mahasiswa Kota Tegal)
Prasojo, E. (2019) · Journal Competency of Business · doi:10.47200/jcob.v3i1.667 · Cited by 3
The effect of source credibility on the evaluation of statements in a spiritual and scientific context: A registered report study
van der Miesen, M. M., van der Lande, G., Hoogeveen, S., Schjoedt, U., & van Elk, M. (2022) · Comprehensive Results in Social Psychology · doi:10.1080/23743603.2022.2041984 · Cited by 3
The impact of social media influencers on purchase intention: examining the mediating role of credibility in Sindh, Pakistan
Pervaiz, S., Khan, S., & Khan, M. A. (2023) · Journal of Humanities Social and Management Sciences (JHSMS) · doi:10.47264/idea.jhsms/4.2.5 · Cited by 3
What is beautiful is not all good: a meta-analysis on the effects of physical attractiveness on service outcomes
Chefor, G. L., & Chefor, E. (2025) · Journal of Service Theory and Practice · doi:10.1108/jstp-05-2024-0128 · Cited by 3
The use of personal appearance cues to infer sales rep character
Garber, L. L., Honeycutt, E. D., & Dotson, M. J. (2015) · International Journal of Management Practice · doi:10.1504/ijmp.2015.068319 · Cited by 3
“…addresses the role of attractiveness in a business context, DeShields et al. (1996) found that physical attractiveness encourages message approval; Patzer (1983) reported that physical attractiveness enhances source credibility in a business setting; Leigh and Summers (2001) noted that it…”
Background
Perception of Source Credibility Within Touristic Virtual Communities: A Cross-Generational Examination
Groth, A., Constantini, G., & Schlögl, S. (2017) · Lecture notes in computer science · doi:10.1007/978-3-319-58640-3_31 · Cited by 3
The Mediating Role of Interpersonal Trust in the Physical Attractiveness of Service Employees-Service Quality Relationship
이, 은., & Cha, G. (2017) · Tourism Research · doi:10.32780/ktidoi.2017.42.4.255 · Cited by 4
Being There
Worthman, C. M. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.007 · Cited by 3
On the Strength of Trust: The Moderating Role of Certainty in Judgments of Authorities
Song, H. (2023) · Communication Research · doi:10.1177/00936502221150144 · Cited by 3
“Such heuristics may even include physical attractiveness (Patzer, 1983), dynamism (Berlo et al., 1969; Whitehead, 1968), perceived similarity in identity or values (Earle et al., 2007; Siegrist et al., 2000), and affect at the time of judgment which may be unrelated to the risk managed by the…”
Background
The Impact of Social Media Influencer (SMI) Characteristics on Consumer Purchase Intention (CPI) of Beauty and Personal Care (BPC) Products in Sri Lanka
(2023) · Journal of Economic Research & Reviews · doi:10.33140/jerr.03.03.14 · Cited by 3
가상 인플루언서의 특성과 소비자 태도가 패션 제품 구매의도에 미치는 영향
가, 단., Kim, Y., & Oh, K. W. (2024) · Journal of the Korean Society of Clothing and Textiles · doi:10.5850/jksct.2024.48.2.282 · Cited by 3
Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising
Bourcier-Bequaert, B., Chevalier, C., Moal, G., & Valette‐Florence, P. (2024) · International Journal of Advertising · doi:10.1080/02650487.2024.2374634 · Cited by 3
Credibility as a Key to Sustainable Advertising Success
Hüber, F., Meyer, F., & Vollmann, S. (2014) · Springer eBooks · doi:10.1007/978-3-319-10873-5_249 · Cited by 3
CELEBRITY AND AUDIENCE CHARACTERISTICS ON SATISFACTION, AND REPEAT WATCH INTENTION ON KOREAN TV DRAMA
Adis, A.-A. A., Kim, H. J., Majid, M. R. A., & Razli, I. A. (2017) · Journal of BIMP-EAGA Regional Development · doi:10.51200/jbimpeagard.v3i2.1046 · Cited by 3
Celebrity Endorser and Consumer Buying Intention in Kelantan
Faizal, T. A. T. M., Naziman, Y. H. N. M., & Samat, M. F. (2019) · International Journal of Academic Research in Business and Social Sciences · doi:10.6007/ijarbss/v9-i9/6362 · Cited by 3
“…endorser to have a beneficial impact on the approach of the brand and the purchasing intentions; however, the matching hypothesis predicts that the appealing endorser will be more efficient for a product used to improve its attractiveness (Kahle and Homer, 1985; Kamins, 1990; Patzer, 1983).”
Background
Towards a holistic theory of speaker credibility
Mbennah, E. D. M. L., & Schutte, P. J. (2000) · Communicatio · doi:10.1080/02500160008537897 · Cited by 3
“Research findings show that physical appearance, as an aspect of the speaker, is significant to the persuasive process, and to that end, it is a dimension of speaker credibility (eg, Horai et al, 1974; Patzer, 1983).”
Background
The perceived visual similarity of realtors: an exploratory study
Garber, L. L., Dotson, M. J., & Honeycutt, E. D. (2013) · International Journal of Management Practice · doi:10.1504/ijmp.2013.057822 · Cited by 3
On the Credibility Determinants of a Quality Label: a Quasi-Natural Experiment Using the Example of Stiftung Warentest
Hildenbrand, A., Kühl, R. W., & Piper, A. (2016) · Journal of Consumer Policy · doi:10.1007/s10603-016-9325-9 · Cited by 3
A gender-focused review of the effect of message source attractiveness on persuasion: Implications for marketers and advertisers
Pornpitakpan, C., Li, Q., & Fu, S. F. I. (2017) · Communications · doi:10.1515/commun-2017-0016 · Cited by 3
“For example, Patzer (1983) found monotonic relationships between the communicator’s physical attractiveness and perceived trust, perceived expertise, and liking for the communicator.”
Background
Screen size effects in online data collections
Söderlund, M., Colliander, J., & Szugalski, S. (2019) · Journal of Consumer Marketing · doi:10.1108/jcm-10-2018-2882 · Cited by 3
Impact of Celebrity Endorsement on Yemeni Consumer’s Purchase Intention In Term of Brand Image - ThesisPreprint
Al-Awadhi, R. (2020) · SSRN Electronic Journal · doi:10.2139/ssrn.4138339 · Cited by 3
Beauty Is Not Always a Perk: The Role of Attractiveness and Social Interest in Trust Decisions
Shang, J., & Zhang, Y. (2025) · Behavioral Sciences · doi:10.3390/bs15020175 · Cited by 2
“Ample research proposes that people tend to attribute a body of positive traits—competence, honesty, integrity, credibility, etc.—to attractive individuals (Patzer, 1983; Wilson & Eckel, 2006; Maestripieri et al., 2017).”
Changing Behavior Using Control Theory
Mansell, W. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.009 · Cited by 11
Does the Physical Attractiveness of Instagram Influencers Affect Moroccan Consumer Behavior? A Dyadic Analysis: Influencer vs. Consumer
Margom, I., & Amar, M. B. (2023) · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · doi:10.37394/23207.2023.20.190 · Cited by 2
What Makes Female Players Pay for Female Mobile Games?
Teng, Z., Wu, X., Chen, C., & Choi, N.-H. (2024) · SAGE Open · doi:10.1177/21582440241265322 · Cited by 2
“…studies have shown that attractiveness increases interpersonal effectiveness, which makes attractive people more persuasive (Ahearne et al., 2010; G. L. Patzer, 1983); therefore, with regard to the relationship between characters and players, it is necessary to explore the role of attractiveness.”
Digital Partnerships: Understanding Delegation and Interaction With Virtual Agents
Sun, N., & Botev, J. (2024) · IntechOpen eBooks · doi:10.5772/intechopen.1006301 · Cited by 2
Research on the Influence and Mechanism of Influencer on Consumers’ Purchase Intention from the Perspective of Brand Identification
谢, 楚. (2024) · Modern Management · doi:10.12677/mm.2024.148227 · Cited by 2
The Impacts of Frontliners’ Physical Attractiveness on Customer Participation in Resort Hotels: A Conceptual Paper Contribute to SDGs
Mengqi, S., Ariffin, A. A. M., & Soon, J. L. M. (2024) · Journal of Lifestyle and SDGs Review · doi:10.47172/2965-730x.sdgsreview.v4.n04.pe02507 · Cited by 3
“Physical attractiveness pertains to the overall appeal and pleasantness perceived by hotel guests (Ahearne et al ., 1999; Patzer, 1983), serves as the “stimulus” in the S -O-R framework.”
Background
From Trust to Transaction: The Role of Micro-Influencer Image Satisfaction and Advertising Trust in Shaping Purchase Intentions
Karamchandani, S., Shukla, S., & Shukla, K. (2025) · Journal of Creative Communications · doi:10.1177/09732586241305769 · Cited by 5
Effects of Instructor Attractiveness on Classroom Learning
Westfall, R. S. (2020) · Digital Scholarship - UNLV (University of Nevada Reno) · doi:10.34917/7646095 · Cited by 2
CELEBRITY ENDORSEMENT AND CONSUMER PURCHASE DEMEANOR IN BENIN CITY
Ebhote, O., & Odia, E. O. (2020) · Journal of Marketing and Information Systems · doi:10.31580/jmis.v1i3.1073 · Cited by 2
“According to Patzer (1985), physical attractiveness is an informational cue which involves effects that are subtle, pervasive, and inescapable; produces a definite pattern of verifiable differences; and transcends culture in its effects.”
Background
Behavior Change in Community Contexts
Trickett, E. J., & Paterson, S. E. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.028 · Cited by 2
Capturing Context Is Not Enough
Lemelson, R., & Tucker, A. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.023 · Cited by 2
REKLAMLARDA ÜNLÜLERİN KULLANILMASININ TÜKETİCİLERİN MARKA TERCİHİNE OLAN ETKİSİ: NİTEL BİR ARAŞTIRMA
ÖZBİLEN, E. E. E., Eser, Z., & Sığrı, Ü. (2022) · Pazarlama ve Pazarlama Araştırmaları Dergisi · doi:10.15659/ppad.15.1.901232 · Cited by 2
Internet Sociality
Stendel, M. S., Ramstead, M. J. D., & Veissière, S. P. L. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.026 · Cited by 2
Literary Analysis of the Company Persona : A Speaker Schema
Stern, B. B. (1988) · Current Issues and Research in Advertising · doi:10.1080/01633392.1988.10504925 · Cited by 2
Usability in communication design
Cho, S., & Weiss, S. (2017) · ACM International Conference on Design of Communication (SIGDOC) · doi:10.1145/3121113.3121236 · Cited by 2
“People are more likely to comply with the attractive communicators[40] and more likely to rate the attractive communicators as more persuasive[14].”
Grundzüge einer Theorie des Vertrauens: Dargestellt am Beispiel des Automobilverkaufs
Gelbrich, K., Müller, S., & Schneider, I. (2004) · Deutscher Universitätsverlag eBooks · doi:10.1007/978-3-322-81694-8_8 · Cited by 2
Celebrity Endorsement Through TV Medium A Study with Reference to Virudhunagar District
Muthukumar, N. (2014) · Shodhganga · Cited by 2
On the Origin of Shame: Feelings of Disgust toward the Self
Terrizzi, J. A. (2013) · The Research Repository @ WVU (West Virginia University) · doi:10.33915/etd.134 · Cited by 3
Accounting Knowledge on Trial: Forensic Accountant Communication in Litigation
Donahoo, N. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4898021 · Cited by 1
Cost-Effectiveness Evaluations of Behavior Change Interventions
Wang, T., Downes, M., Byrnes, J., & Scuffham, P. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.026 · Cited by 1
The Neural Mechanisms Underlying Social Norms
Mu, Y., & Gelfand, M. J. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.015 · Cited by 2
Skincare influencers’ impact on purchase intention – brand image as mediator
Tan, L.-L. (2025) · Journal of Contemporary Marketing Science · doi:10.1108/jcmars-01-2024-0001 · Cited by 10
The Halo Effect in Destination Marketing: A Case of Travel Influencers in China
Hu, W., & Zhang, E. Y. (2026) · Journal of Internet Commerce · doi:10.1080/15332861.2026.2624668 · Cited by 1
“Following Wiedmann and Walter (2021), the present study adopts the definition proposed by Patzer (1983) who defined attractiveness as the degree of the facial features are pleasing to observe.”
Beyond youth: The optimal age for influencer credibility and marketing success
Galle, C., Lau, V., & Dost, F. (2026) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-025-01134-0 · Cited by 1
“Similarly, a somewhat credible but less attractive communica - tor may struggle to persuade, but a very appealing source may benefit from a “halo effect” in which attractiveness enhances perceived credibility (Chaiken, 1980; Kelman, 1958; Patzer, 1983).”
From Recognition to Reputation: The Path to City Brand Equity in Riyadh
Alrayes, N., & Alhidari, A. (2026) · Tourism and Hospitality · doi:10.3390/tourhosp7040093 · Cited by 1
“Attractiveness is the first dimension encompassing both physical attractiveness (visual appeal) and social at-tractiveness (likability, relatability, and perceived similarity) (Hong et al., 2012; Patzer, 1983).”
Notice of Retraction: Entrepreneur spokesman' charitable behaviors, consumer's moral identity and buying intention
Yu, Y., & Nan-hong, L. (2011) · International Conference on E-Business and E-Government · doi:10.1109/icebeg.2011.5881930 · Cited by 1
Retracted
Psychologische Beiträge zum Verhältnis von Medien und Politik
Janetzko, D. (2008) · Springer-Lehrbuch · doi:10.1007/978-3-540-46899-8_12 · Cited by 1
Tag Trajectory Generation Scheme for RFID Tag Tracing in Ubiquitous Computing
Kim, J., Oh, D., & Kim, K.-C. (2009) · The KIPS Transactions PartD · doi:10.3745/kipstd.2009.16-d.1.1 · Cited by 1
The Effect of CEO Endorsement on Consumers’ Brand Attitude
Zhang, S., & Zhang, Y. (2018) · International Journal of Business and Social Science · doi:10.30845/ijbss.v9n12p10 · Cited by 1
The role of source attractiveness and source credibility in advertising field hockey: a minority sport
Gazley, A., & Coombes, J. (2024) · International Journal of Sports Marketing and Sponsorship · doi:10.1108/ijsms-02-2024-0040 · Cited by 1
Examining the influence of avatar distinctiveness on consumers’ purchase intention: An empirical study
Xu, Y., Wang, R., & Qin, J. (2025) · Journal of Data Information and Management · doi:10.1007/s42488-025-00150-7 · Cited by 2
“Attractiveness can be defined as “the degree to which a stimulus person’s facial features are pleasing to observe” (Patzer 1983).”
La valeur des informations
Labasse, B. (2020) · University of Ottawa Press eBooks · doi:10.2307/j.ctv15d7xqg · Cited by 1
Cities, Psychosis, and Social Defeat
Sayanvala, F., Bornstein, L., Choudhury, S., Shah, J. L., Weinstock, D., & Gold, I. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.025 · Cited by 1
Culture, Mind, and Brain in Human Evolution
Stout, D. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.005 · Cited by 1
Liminal Brains in Uncertain Futures
Choudhury, S., & Berson, J. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108695374.020 · Cited by 1
An Investigation of Alternative Explanations for the Positive Effect of a Presenter’s Attractiveness on Persuasion
Praxmarer, S., & Rossiter, J. R. (2010) · Gabler eBooks · doi:10.1007/978-3-8349-6006-1_10 · Cited by 1
Physically attractive presenters and persuasion: an experimental investigation of alternative explanations for the "Patzer effect"
Praxmarer, S., & Rossiter, J. R. (2009) · Research Online (University of Wollongong) · Cited by 1
The Influences of Price Promotion, and Celebrity Endorser on Brand Equity and Willingness to Purchase
Chan, K.-C. (2005) · Cited by 1
The influence of anthropomorphic spokescharacters on consumers' recycling intentions
Jain, R. (2021) · Queensland University of Technology · doi:10.5204/thesis.eprints.208973 · Cited by 1
CIGARETTE SMOKING: EFFECT ON PERCEPTIONS OF SOURCE CREDIBILITY
TOKHEI, C. L. (1990) · Psychological Reports · doi:10.2466/pr0.66.3.1388-1390 · Cited by 1
Fashion Meets Twitter: Does the Source Matter? Perceived Message Credibility, Interactivity and Purchase Intention
Wang, Y. (2014) · doi:10.33915/etd.6898 · Cited by 1
The effects of perceived dominance in persuasion
Stefansson, J. K. (2010) · NORA - Norwegian Open Research Archives · Cited by 1
Laughter and the laws of attraction: investigating laughter and attraction during initial interaction
Marino, B. F. (2010)
What our Name Stands for: Retail Store Owners and their Employees in Store Flyer Advertising
Swoboda, B. S., & Elsner, S. (2014) · European retail research · doi:10.1007/978-3-658-05313-0_4
Taking It to The Streets: A Multimethod Investigation of Street Credibility and Consumer Affinity Toward Street Credible Endorsers
Bennett, D. (2021) · Scholarworks (University of Massachusetts Amherst) · doi:10.7275/5474838.0
"Yes, (s)he is pretty, but..." An investigation of the simultaneous impact of endorser characteristics relevant to purchasing behaviour
Herget, P., Agthe, M., & Spörrle, M. (2009) · Open access LMU (Ludwid Maxmilian's Universitat Munchen) · doi:10.5282/ubm/epub.11533
EFFECTS OF ENDORSER ATTRACTIVENESS ON AUDIENCE PERCEPTION OF ENDORSER CREDIBILITY IN CORPORATE SOCIAL RESPONSIBILITY MESSAGES
Anderson, B. (2004) · eCommons (Cornell University)
The effect of different vertical camera-angles on faceperception
Sätteli, H.-P. (2010)

Authors: Patzer, G. L.
Affiliations: University of North Dakota (US)
Corresponding author: Patzer, Gordon L.
Venue: Journal of Business Research
Publisher: Elsevier BV
Published: 1983-06
Volume: 11
Issue: 2
Pages: 229-241
ISSN: 0148-2963 (ISSN-L)
DOI: 10.1016/0148-2963(83)90030-9
OpenAlex: W2020305927
Cited by: 348
References: 22
Citations by year: 2026: 7 · 2025: 17 · 2024: 22 · 2023: 17 · 2022: 13 · 2021: 13 · 2020: 90 · 2019: 10 · 2018: 8 · 2017: 9 · 2016: 7 · 2015: 12 · 2014: 12 · 2013: 13 · 2012: 8
FWCI: 0.00
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Journal of Business Research (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
Keywords: source credibility, perceived trust, perceived expertise, persuasive communication, advertising, facial attractiveness

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Source credibility as a function of communicator physical attractiveness

Overview

Integrity signals

Verification

Claims the paper makes

Claims other papers make about this one

Citations

Cites

Cited by

Related

Metadata

Record

About these checks