The DOI matches its Crossref record; 22 of the 22 references it cites were found in a registry or an index.
Source credibility as a function of communicator physical attractiveness
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“In turn, the credibility of an advertisement is the product of two factors: the perceived credibility of a) the source (e.g. endorsers, spokespersons, corporations or sponsors; Freiden, 1982; Goldsmith, Lafferty and Newell, 2000; Patzer, 1983), and b) the message content (Cotte, Coulter and Moore, 2005; Lutz, MacKenzie and Belch, 1983; McDougall and Fry, 1975; Wathen and Burkell, 2002).”
From How Claim Specificity Can Improve Claim Credibility in Green Advertising: Measures that Can Boost Outcomes From Environmental Product Claims (2018) · cites this paper as Patzer, 1983
Citations
Cites
The Handbook of Social Psychology
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Communicator physical attractiveness and persuasion.
Chaiken, S. (1979) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.37.8.1387 · Cited by 610
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Berscheid, E., Dion, K. K., Walster, E., & Walster, G. W. (1971) · Journal of Experimental Social Psychology · doi:10.1016/0022-1031(71)90065-5 · Cited by 553
Role of physical attractiveness in impression formation
Miller, A. G. (1970) · Psychonomic Science · doi:10.3758/bf03328797 · Cited by 374
Opinion change as a function of the communicator's attractiveness and desire to influence.
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“Moreover, source credibility and attractiveness have both been proven to have a significant effect on consumer attitudes toward endorsed products, which further influence consumer preferences and purchase intentions (Berscheid, Dion, Walster, & Walster, 1971; Erdogan, 1999; Lavidge & Steiner, 1961; Patzer, 1983).”
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“Attractiveness refers to the facial and physical appearance of a communicator that is pleasing to observe and that attracts an audience’s attention (Patzer, 1983, p. 229).”
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“43 De fi ned as the visual appeal of facial features, 44 attractiveness shapes evaluations of con fi - dence, competence, and credibility.”
Christie, N. G. (1987) · UA Campus Repository (The University of Arizona)
Metadata
- Authors
- Patzer, G. L.
- Affiliations
- University of North Dakota (US)
- Corresponding author
- Patzer, Gordon L.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 1983-06
- Volume
- 11
- Issue
- 2
- Pages
- 229-241
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2020305927
- Cited by
- 348
- References
- 22
- Citations by year
- 2026: 7 · 2025: 17 · 2024: 22 · 2023: 17 · 2022: 13 · 2021: 13 · 2020: 90 · 2019: 10 · 2018: 8 · 2017: 9 · 2016: 7 · 2015: 12 · 2014: 12 · 2013: 13 · 2012: 8
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Keywords
- source credibility, perceived trust, perceived expertise, persuasive communication, advertising, facial attractiveness
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