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Source credibility as a function of communicator physical attractiveness

Patzer, Gordon L.·1983·Journal of Business Research

DOI 10.1016/0148-2963(83)90030-9

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“Such findings accord well with experimental work across a range of settings, including advertising (Patzer, 1983), counseling (Cash et al., 1975), and political voting (Little et al., 2012).”
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“Research exploring the relationship between credibility and attractiveness spans beyond sports journalism into broader domains such as marketing or persuasion (e.g., Chaiken, 1980; Patzer, 1983).”
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Authors: Patzer, G. L.
Affiliations: University of North Dakota (US)
Corresponding author: Patzer, Gordon L.
Venue: Journal of Business Research
Publisher: Elsevier BV
Published: 1983-06
Volume: 11
Issue: 2
Pages: 229-241
ISSN: 0148-2963 (ISSN-L)
DOI: 10.1016/0148-2963(83)90030-9
OpenAlex: W2020305927
Cited by: 348
References: 22
Citations by year: 2026: 7 · 2025: 17 · 2024: 22 · 2023: 17 · 2022: 13 · 2021: 13 · 2020: 90 · 2019: 10 · 2018: 8 · 2017: 9 · 2016: 7 · 2015: 12 · 2014: 12 · 2013: 13 · 2012: 8
FWCI: 0.00
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Journal of Business Research (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
Keywords: source credibility, perceived trust, perceived expertise, persuasive communication, advertising, facial attractiveness

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Source credibility as a function of communicator physical attractiveness

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