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Cited by 137Media Influence and HealthObesity, Physical Activity, DietNutrition, Health and Food Behavior

Promoting Healthy Eating and Physical Activity

Beaudoin, Christopher E., Fernandez, Carolyn, Wall, Jerry L., Farley, Thomas A.·2007·American Journal of Preventive Medicine
DOI 10.1016/j.amepre.2006.11.002
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Abstract

Background Soaring obesity levels present a severe health risk in the United States, especially in low-income minority populations.Intervention High-frequency paid television and radio advertising, as well as bus and streetcar signage.Setting/participants A mass media campaign in New Orleans to promote walking and fruit and vegetable consumption in a low-income, predominantly African-American urban population. Messages tailored with consideration of the African-American majority.Design Random-digit-dial telephone surveys using cross-sectional representative samples at baseline in 2004 and following the onset of the campaign in 2005.Measures Survey items on campaign message recall; attitudes toward walking, snack food avoidance, and fruit and vegetable consumption; and behaviors related to fruit and vegetable consumption, snack food consumption, and utilitarian and leisure walking.Results From baseline, there were significant increases in message recall measures, positive attitudes toward fruit and vegetable consumption, and positive attitudes toward walking. Behaviors did not change significantly. In 2005, message recall measures were associated with positive levels of each of the outcome variables.Conclusions Over 5 months, the media campaign appeared to have stimulated improvements in attitudes toward healthy diet and walking behaviors addressed by the campaign. These findings encourage the continuation of the media campaign, with future evaluation to consider whether the behavioral measures change.

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  • Shorter-term media campaigns have generally increased knowledge of healthy lifestyle messages, although sometimes less so in lower socioeconomic or minority subgroups and typically with less clear evidence for actual behavior change, although there were some exceptions in which behavior change was also demonstrated.

    “Shorter-term (weeks to months) media campaigns, such as Fighting Fat, Fighting Fit in the United Kingdom and similar programs in the United States and Australia have generally increased knowledge of healthy lifestyle messages, although sometimes less so in lower socioeconomic or minority subgroups and typically with less clear evidence for actual behavior change,52–54 although there were some”

    From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [53]

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Authors
Beaudoin, C. E., Fernandez, C., Wall, J. L., & Farley, T. A.
Affiliations
  • Tulane University (US)
  • Louisiana Public Health Institute (US)
  • University of Louisiana at Monroe (US)
Corresponding author
Beaudoin, Christopher E.
ORCID
Venue
American Journal of Preventive Medicine
Publisher
Elsevier BV
Published
2007-03
Volume
32
Issue
3
Pages
217-223
ISSN
0749-3797 (ISSN-L)
DOI
10.1016/j.amepre.2006.11.002
OpenAlex
W172787795
Cited by
136
References
38
Citations by year
2026: 1 · 2025: 2 · 2024: 3 · 2023: 4 · 2022: 5 · 2021: 5 · 2020: 9 · 2019: 4 · 2018: 9 · 2017: 6 · 2016: 8 · 2015: 8 · 2014: 12 · 2013: 10 · 2012: 12
FWCI
232.07
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • American Journal of Preventive Medicine (publishedVersion)
  • PubMed (publishedVersion)
Funders
U.S. Public Health Service (03135)
Topics
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Keywords
mass media campaigns, radio and television advertising, walking, fruit and vegetable intake, snack food consumption, obesity prevention, African American population, low-income minority populations, message recall, health attitudes, New Orleans
MeSH terms
Adolescent, Adult, Black or African American, Cross-Sectional Studies, Diet, Female, Health Promotion, Humans, Health Knowledge, Attitudes, Practice, Louisiana, Male, Mass Media, Middle Aged, Time Factors, Walking, Focus Groups, Health Care Surveys, Social Marketing

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