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Cited by 333Physical Activity and HealthMedia Influence and HealthBehavioral Health and Interventions

Physical activity interventions using mass media, print media, and information technology

Marcus, BessH, Owen, Neville, Forsyth, LeighAnnH, Cavill, NickA, Fridinger, Fred·1998·American Journal of Preventive Medicine
DOI 10.1016/s0749-3797(98)00079-8
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Abstract

Introduction Media-based physical activity interventions include a variety of print, graphic, audiovisual, and broadcast media programs intended to influence behavior change. New information technology allows print to be delivered in personalized, interactive formats that may enhance efficacy. Media-based interventions have been shaped by conceptual models from health education, Social Cognitive Theory, the Transtheoretical Model, and Social Marketing frameworks.Methods We reviewed 28 studies of media-based interventions of which seven were mass media campaigns at the state or national level and the remaining 21 were delivered through health care, the workplace, or in the community.Results Recall of mass-media messages generally was high, but mass-media campaigns had very little impact on physical activity behavior. Interventions using print and/or telephone were effective in changing behavior in the short term. Studies in which there were more contacts and interventions tailored to the target audience were most effective.Conclusion A key issue for research on media-based physical activity interventions is reaching socially disadvantaged groups for whom access, particularly to new forms of communication technology, may be limited. There is a clear need for controlled trials comparing different forms and intensities of media-based physical activity interventions. Controlled studies of personalized print, interactive computer-mediated programs, and web-based formats for program delivery also are needed. The integration of media-based methods into public and private sector service delivery has much potential for innovation.

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Authors
Marcus, B., Owen, N., Forsyth, L., Cavill, N., & Fridinger, F.
Affiliations
  • Deakin University (AU)
  • Centers for Disease Control and Prevention (US)
ORCID
Owen, Neville
Venue
American Journal of Preventive Medicine
Publisher
Elsevier BV
Published
1998-11
Volume
15
Issue
4
Pages
362-378
ISSN
0749-3797 (ISSN-L)
DOI
10.1016/s0749-3797(98)00079-8
OpenAlex
W1999939916
Cited by
333
References
72
Citations by year
2026: 2 · 2025: 3 · 2024: 4 · 2023: 3 · 2022: 6 · 2021: 7 · 2020: 6 · 2019: 7 · 2018: 7 · 2017: 4 · 2016: 12 · 2015: 8 · 2014: 17 · 2013: 17 · 2012: 14
FWCI
6.76
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • American Journal of Preventive Medicine (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Health Sciences › Medicine › Physiology › Physical Activity and Health
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Keywords
physical activity interventions, media-based interventions, mass media campaigns, print media, telephone-delivered intervention, online intervention, behavior change, social cognitive theory, transtheoretical model, social marketing, message recall, personalized interventions, health communication, disadvantaged groups
MeSH terms
Adolescent, Adult, Age Factors, Aged, Clinical Trials as Topic, Europe, Evaluation Studies as Topic, Female, Follow-Up Studies, Health Education, Health Promotion, Humans, Information Services, Leisure Activities, Life Style, Male, Mass Media, Medically Underserved Area, Middle Aged, Models, Theoretical, Physical Fitness, Research, Telecommunications, Telephone, Time Factors, United States, Exercise, Randomized Controlled Trials as Topic

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