Pricing health behavior interventions to promote adoption
Open accessAbstract
The relatively high cost of delivering many public health interventions limits their potential for broad public impact by reducing their likelihood of adoption and maintenance over time. Practitioners identify cost as the primary factor for which interventions they select to implement, but researchers rarely disseminate cost information or consider its importance when developing new interventions. A new approach is proposed whereby intervention developers assess what individuals and agencies adopting their interventions are willing to pay and then design interventions that are responsive to this price range. The ultimate goal is to develop effective and affordable interventions, called lean interventions, which are widely adopted and have greater public health impact.
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A targeted cost analysis approach focused specifically on implementation costs has been promoted as a useful way to meet these information needs.
“A targeted approach to cost analysis, that focuses specifically on implementation costs, has been promoted as a useful way to meet these information needs.16–18”
From Economic costs of implementing group interventions to reduce diabetes distress in adults with type 1 diabetes mellitus in the T1-REDEEM trial (2019) · cites this paper as [17]
Organizations adopting EBPs need to know what implementation will cost them in their setting, given available resources, staff capacity, workflows, and patient/participant population.
“Organizations adopting EBPs need to know what it will cost THEM—in their setting, given the resources available, with consideration of staff capacity, workflows, and patient/participant population [6, 10].”
From Implementation science issues in understanding, collecting, and using cost estimates: A multi-stakeholder perspective (2021) · cites this paper as [6]
The burden of implementation costs is often borne by local organizations and decision-makers.
“The burden of implementation costs is often borne by local organizations and decision-makers; information from this perspective is key to informing resource allocation that can impact how well EBPs are adopted and sustained [6].”
From Implementation science issues in understanding, collecting, and using cost estimates: A multi-stakeholder perspective (2021) · cites this paper as [6]
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- Authors
- Ribisl, K. M., Leeman, J., & Glasser, A. M.
- Affiliations
- University of North Carolina at Chapel Hill (US)
- UNC Lineberger Comprehensive Cancer Center (US)
- Corresponding author
- Ribisl, Kurt M.
- Venue
- American Journal of Preventive Medicine
- Publisher
- Elsevier BV
- Published
- 2014-06
- Volume
- 46
- Issue
- 6
- Pages
- 653-659
- ISSN
- 0749-3797 (ISSN-L)
- PMC
- PMC4447483
- OpenAlex
- W45854797
- Cited by
- 17
- References
- 33
- Citations by year
- 2026: 1 · 2025: 1 · 2024: 1 · 2022: 2 · 2021: 3 · 2020: 2 · 2019: 3 · 2018: 1 · 2016: 1 · 2015: 2
- FWCI
- 1.81
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- American Journal of Preventive Medicine (publishedVersion)
- PubMed (publishedVersion)
- PubMed Central (acceptedVersion)
- Funders
- National Center for Chronic Disease Prevention and Health Promotion (U48-DP-001944)
- Topics
- Health Sciences › Health Professions › General Health Professions › Health Policy Implementation Science
- Health Sciences › Health Professions › General Health Professions › Public Health Policies and Education
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- health behavior interventions, willingness to pay, intervention adoption, intervention design
- MeSH terms
- Costs and Cost Analysis, Health Promotion, Humans, Marketing of Health Services, Public Health, Health Behavior
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