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Consumer engagement in a virtual brand community: An exploratory analysis

Brodie, Roderick J., Ilic, Ana, Juric, Biljana, Hollebeek, Linda·2013·Journal of Business Research

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Metadata

Authors
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2013-01
Volume
66
Issue
1
Pages
105-114
ISSN
0148-2963 (ISSN-L)
OpenAlex
W2086157089
Cited by
3,221
References
16
FWCI
139.31
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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CoChat. (2026). Citation check: Consumer engagement in a virtual brand community: An exploratory analysis. https://app.cochat.ai/papers/10.1016/j.jbusres.2011.07.029
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Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2011.07.029

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.