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Consumer engagement in a virtual brand community: An exploratory analysis
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Cited by
Understanding customer experience throughout the customer journey
Lemon, K. N., & Verhoef, P. C. (2016) · Journal of Marketing · doi:10.1509/jm.15.0420 · Cited by 5,765
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.002 · Cited by 3,276
Self-citationThe Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective
Jaakkola, E., & Alexander, M. (2014) · Journal of Service Research · doi:10.1177/1094670514529187 · Cited by 1,219
Social media engagement: What motivates user participation and consumption on YouTube?
Khan, M. L. (2017) · Computers in Human Behavior · doi:10.1016/j.chb.2016.09.024 · Cited by 1,180
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Metadata
- Authors
- Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2013-01
- Volume
- 66
- Issue
- 1
- Pages
- 105-114
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2086157089
- Cited by
- 3,221
- References
- 16
- FWCI
- 139.31
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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