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Cited by 219Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

Branding with social media: User gratifications, usage patterns, and brand message content strategies

Gao, Qin, Feng, Chenyue·2016·Computers in Human Behavior
DOI 10.1016/j.chb.2016.06.022
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Research works printed but not linked: 50

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Metadata

Authors
Gao, Q., & Feng, C.
Affiliations
Tsinghua University (CN)
Corresponding author
Gao, Qin
ORCID
Gao, Qin
Venue
Computers in Human Behavior
Publisher
Elsevier BV
Published
2016-10
Volume
63
Pages
868-890
ISSN
0747-5632 (ISSN-L)
DOI
10.1016/j.chb.2016.06.022
OpenAlex
W2462197173
Cited by
219
References
8
Citations by year
2026: 10 · 2025: 13 · 2024: 26 · 2023: 31 · 2022: 28 · 2021: 29 · 2020: 37 · 2019: 20 · 2018: 13 · 2017: 12
FWCI
42.89
Type
journal article
Language
en
Open access
closed
Licence
Locations
Computers in Human Behavior (publishedVersion)
Funders
National Natural Science Foundation of China (71401087)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
social media branding, social networking sites, microblogging, consumer-brand relationships, usage patterns, Chinese users

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