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Explaining the success of social media with gratification niches: Motivations behind daytime, nighttime, and active use of TikTok in China
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In the citing paper
“whereas socially rewarding self-presentations were motivator for posting TikTok videos.”
From Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations (2025) · cites this paper as Scherr and Wang (2021)
In the citing paper
“The only difference in relation to gender was in the case of escapism, which appeared to be more relevant for women.”
From Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations (2025) · cites this paper as Scherr and Wang (2021)
In the citing paper
“Finally, trendiness was identified as the most important driver of daytime use”
From Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations (2025) · cites this paper as Scherr and Wang (2021)
In the citing paper
“novelty as the most prominent driver of nighttime use”
From Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations (2025) · cites this paper as Scherr and Wang (2021)
In the citing paper
“the authors discovered the four gratification categories: socially rewarding self-presentation, trendiness, escapist addiction, and novelty.”
From Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations (2025) · cites this paper as Scherr and Wang (2021)
In the citing paper
“Observed by age, novelty was found to be the most important gratification for all users.”
From Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations (2025) · cites this paper as Scherr and Wang (2021)
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Metadata
- Authors
- Scherr, S., & Wang, K.
- Affiliations
- Texas A&M University (US)
- Zhejiang University (CN)
- Corresponding author
- Wang, Kexin
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2021-11
- Volume
- 124
- Pages
- 106893
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W3168669550
- Cited by
- 230
- References
- 47
- Citations by year
- 2026: 31 · 2025: 51 · 2024: 58 · 2023: 54 · 2022: 30 · 2021: 6
- FWCI
- 16.60
- Type
- journal article
- Language
- en
- Open access
- Licence
- Locations
- Computers in Human Behavior (publishedVersion)
- OPUS (Augsburg University) (submittedVersion, cc-by-nc-nd)
- Funders
- National Office for Philosophy and Social Sciences (19AXW007)
- Topics
- Social Sciences › Communication › Media and Digital Communication
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- TikTok, uses and gratifications theory, niche theory, motivations for social media use, novelty seeking, trendiness, self-presentation, competitive displacement, age differences, gender differences, China
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