Cited by 295Consumer Packaging Perceptions and TrendsEnvironmental Sustainability in BusinessOrganic Food and Agriculture

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Judging a product by its cover: Packaging sustainability and perceptions of quality in food products

Magnier, Lise, Schoormans, Jan, Mugge, Ruth·2016·Food Quality and Preference

DOI 10.1016/j.foodqual.2016.06.006

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Abstract

In this paper, we test the influence of packaging sustainability on consumers’ perceived quality of food products using two experiments featuring raisins, chocolate bars and coffee. First, the results show that the perceived quality of a food product is more positive when it is packed in a sustainable packaging than when it is packed in a conventional packaging. Next, we demonstrate that product sustainability moderates the influence of packaging sustainability. Finally, we show that the perceived naturalness of the product induced by package and product sustainability explains the perception of product quality.

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Authors: Magnier, L., Schoormans, J., & Mugge, R.
Affiliations: Delft University of Technology (NL)
Corresponding author: Magnier, Lise
ORCID: Magnier, Lise
Schoormans, Jan
Mugge, Ruth
Venue: Food Quality and Preference
Publisher: Elsevier BV
Published: 2016-10
Volume: 53
Pages: 132-142
ISSN: 0950-3293 (ISSN-L)
DOI: 10.1016/j.foodqual.2016.06.006
OpenAlex: W2421435468
Cited by: 295
References: 59
Citations by year: 2026: 27 · 2025: 35 · 2024: 46 · 2023: 33 · 2022: 29 · 2021: 32 · 2020: 33 · 2019: 25 · 2018: 17 · 2017: 17 · 2016: 1
FWCI: 41.59
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Food Quality and Preference (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
Keywords: sustainable packaging, perceived quality, food packaging, consumer perception, product sustainability, perceived naturalness, moderating effect, raisins, chocolate bars, coffee

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Judging a product by its cover: Packaging sustainability and perceptions of quality in food products

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