International hotel development: A study of potential franchisees in China
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For hotel managers and potential franchisees in China, the most important aspects when deciding to become part of a hotel chain are strong brand awareness, the franchise fee and return on investment.
“Moreover, for hotel managers and potential franchisees in China, the most important aspects when deciding to become part of a hotel chain are strong brand awareness, the franchise fee and return on investment (Xiao et al., 2008).”
From A systematic review of international franchising (2021) · cites this paper as Xiao et al., 2008
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- Authors
- Xiao, Q., O’Neill, J. W., & Wang, H.
- Affiliations
- Hong Kong Polytechnic University (HK)
- Pennsylvania State University (US)
- Corresponding author
- Xiao, Qu
- Venue
- International Journal of Hospitality Management
- Publisher
- Elsevier BV
- Published
- 2008-09
- Volume
- 27
- Issue
- 3
- Pages
- 325-336
- ISSN
- 0278-4319 (ISSN-L)
- OpenAlex
- W1972710262
- Cited by
- 78
- References
- 24
- Citations by year
- 2025: 1 · 2024: 1 · 2022: 4 · 2021: 2 · 2020: 5 · 2019: 2 · 2018: 8 · 2017: 6 · 2016: 8 · 2015: 10 · 2014: 8 · 2013: 9 · 2012: 4
- FWCI
- 10.14
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Hospitality Management (publishedVersion)
- PolyU Institutional Research Archive (Hong Kong Polytechnic University) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- hotel franchising, mate choice, work experience, educational background, brand awareness, franchise fees, return on investment, hotel chains
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