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The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus
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“Moral norms, grounded in individual ethical values and principles, have been identified as significant drivers of healthy food consumption decisions, operating independently of external social pressures [36,51,105,106].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [105]
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Metadata
- Authors
- Shin, Y. H., Im, J., Jung, S. E., & Severt, K.
- Affiliations
- University of Alabama (US)
- Pennsylvania State University (US)
- Corresponding author
- Shin, Yeon Ho
- Venue
- International Journal of Hospitality Management
- Publisher
- Elsevier BV
- Published
- 2018-01
- Volume
- 69
- Pages
- 21-29
- ISSN
- 0278-4319 (ISSN-L)
- OpenAlex
- W2766742637
- Cited by
- 358
- References
- 76
- Citations by year
- 2026: 31 · 2025: 47 · 2024: 56 · 2023: 61 · 2022: 61 · 2021: 43 · 2020: 36 · 2019: 16 · 2018: 7
- FWCI
- 15.89
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Hospitality Management (publishedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Culinary Culture and Tourism
- Keywords
- organic food, restaurants, consumer behavior, theory of planned behavior, norm activation model, personal norms, subjective norms, attitudes, perceived behavioral control, purchase intention, restaurant visit intention
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