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Cited by 261Innovation and Knowledge ManagementBusiness Strategies and InnovationMarketing and Advertising Strategies

The DOI matches its Crossref record; 100 of the 100 references it cites were found in a registry or an index.

The influence of business strategy on new product activity: The role of market orientation

Open access
Frambach, Ruud T, Prabhu, Jaideep, Verhallen, Theo M.M·2003·International Journal of Research in Marketing
DOI 10.1016/j.ijresmar.2003.03.003
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Crossref · 10.1016/j.ijresmar.2003.03.003

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  1. Nadler, 1991, The best breakthroughs, New York Times, 13

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Metadata

Authors
Frambach, R. T., Prabhu, J., & Verhallen, T. M. M.
Affiliations
  • Vrije Universiteit Amsterdam (NL)
  • University of Cambridge (GB)
  • Tilburg University (NL)
Corresponding author
Frambach, Ruud T
ORCID
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2003-12
Volume
20
Issue
4
Pages
377-397
ISSN
0167-8116 (ISSN-L)
DOI
10.1016/j.ijresmar.2003.03.003
OpenAlex
W1992617194
Cited by
261
References
92
Citations by year
2026: 1 · 2025: 7 · 2024: 14 · 2023: 10 · 2022: 14 · 2021: 12 · 2020: 16 · 2019: 11 · 2018: 14 · 2017: 14 · 2016: 16 · 2015: 20 · 2014: 14 · 2013: 17 · 2012: 14
FWCI
22.13
Type
journal article
Language
en
Open access
Licence
Locations
  • International Journal of Research in Marketing (publishedVersion)
  • Research portal (Tilburg University) (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
  • Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
  • VU Research Portal (submittedVersion)
  • Data Archiving and Networked Services (DANS) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
business strategy, new product development, new product launch, market orientation, customer orientation, competitor orientation, cost leadership, product differentiation, focus strategy, manufacturing companies

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