The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Social media interaction, the university brand and recruitment performance
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Cites
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-011-0261-6 · Cited by 8,088
Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003) · Information Systems Research · doi:10.1287/isre.14.2.189.16018 · Cited by 6,479
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970
Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013)
Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Ketchen, D. J., Hair, J. F., Hult, G. T. M., & Calantone, R. J. (2014) · Organizational Research Methods · doi:10.1177/1094428114526928 · Cited by 3,332
Predicting the future with social media
Asur, S., & Huberman, B. A. (2010) · 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology · doi:10.1109/wi-iat.2010.63 · Cited by 2,081
When consumers and brands talk: Storytelling theory and research in psychology and marketing
Woodside, A. G., Sood, S., & Miller, K. E. (2008) · Psychology & Marketing · doi:10.1002/mar.20203 · Cited by 641
Cited by
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Online search for information about universities: a Hong Kong study
Wong, P., Lee, D., & M.L. Ng, P. (2018) · International Journal of Educational Management · doi:10.1108/ijem-12-2016-0268 · Cited by 30
How Universities Communicate with the Public via Social Media: A Content Analysis
Eger, L., & Gangur, M. (2024) · Communication Today · doi:10.34135/communicationtoday.2024.vol.15.no.1.10 · Cited by 11
Metadata
- Authors
- Rutter, R., Roper, S., & Lettice, F.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2016-08
- Volume
- 69
- Issue
- 8
- Pages
- 3096-3104
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2258506670
- Cited by
- 274
- References
- 6
- FWCI
- 63.83
- Type
- journal article
- Language
- en
- Open access
- bronze
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- Rutter, R., Roper, S., & Lettice, F. (2016). Social media interaction, the university brand and recruitment performance. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2016.01.025
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
