The DOI matches its Crossref record; 71 of the 72 references it cites were found in a registry or an index.
‘Masstige’ marketing: A review, synthesis and research agenda
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In the citing paper
“Consumer demand for affordable luxury, the rise in middle-class spending, the impact of digital marketing, and product development innovation are some of the causes contributing to the masstige category's expansion [27].”
From AN OVERVIEW OF NEW TRENDS IN THE COSMETICS INDUSTRY (2025) · cites this paper as [27]
In the citing paper
“Consumers are effectively included into the digital environment in industrialized economies. With a high rate of online shopping, e-commerce is a significant consumer driver.”
From AN OVERVIEW OF NEW TRENDS IN THE COSMETICS INDUSTRY (2025) · cites this paper as [27]
Citations
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Metadata
- Authors
- Kumar, A., Paul, J., & Unnithan, A. B.
- Affiliations
- Central University of Haryana (IN)
- University of Puerto Rico System (PR)
- Indian Institute of Management Kozhikode (IN)
- Corresponding author
- Paul, Justin
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2020-05
- Volume
- 113
- Pages
- 384-398
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2981378110
- Cited by
- 437
- References
- 72
- Citations by year
- 2026: 48 · 2025: 55 · 2024: 73 · 2023: 76 · 2022: 88 · 2021: 69 · 2020: 28
- FWCI
- 60.70
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- luxury brands, premium brands, service brands, brand positioning, marketing strategy
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