The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Franchising research on emerging markets: Bibliometric and content analyses
Open accessAbstract
This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative reviews and attempts at characterizations, and suggests future research directions.
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Cites
bibliometrix: An R-tool for comprehensive science mapping analysis
Aria, M., & Cuccurullo, C. (2017) · Journal of Informetrics · doi:10.1016/j.joi.2017.08.007 · Cited by 16,064
Strategy Research in Emerging Economies: Challenging the Conventional Wisdom*
Wright, M., Filatotchev, I., Hoskisson, R. E., & Peng, M. W. (2005) · Journal of Management Studies · doi:10.1111/j.1467-6486.2005.00487.x · Cited by 1,843
The Globalization Paradox: Democracy and the Future of the World Economy
Rodrik, D. (2011) · ASEAN ECONOMIC BULLETIN · doi:10.1355/ae28-3k · Cited by 1,082
International franchising: A literature review and research agenda
Rosado-Serrano, A., Paul, J., & Dikova, D. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2017.12.049 · Cited by 401
An Examination of International Retail Franchising in Emerging Markets
Welsh, D. H. B., Alon, I., & Falbe, C. M. (2006) · Journal of Small Business Management · doi:10.1111/j.1540-627x.2006.00158.x · Cited by 193
Self-citationDant, R. P., & Nasr, N. I. (1998) · Journal of Business Venturing · doi:10.1016/s0883-9026(97)00040-2 · Cited by 168 · cited 5×
“…/ Descriptive N/A Resource-based theory Baena (2009) Quantitative Regression Transaction cost theory International franchise partnerships Dant and Nasr (1998) Quali-Quanti In-depth study / MANOVA Agency theory Xiao et al. (2008) Quantitative Descriptive statistics / X2-tests Agency…”
BackgroundInfluentialBuilding Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator
Christensen, L. J., Parsons, H., & Fairbourne, J. (2010) · Journal of Business Research · doi:10.1016/j.jbusres.2009.03.020 · Cited by 118
A systematic review of international franchising
Alon, I., Apriliyanti, I. D., & Henríquez Parodi, M. C. (2021) · Multinational Business Review · doi:10.1108/mbr-01-2020-0019 · Cited by 106
Self-citationTowards a Strategic Model of Global Franchise Expansion
Aliouche, E. H., & Schlentrich, U. A. (2011) · Journal of Retailing · doi:10.1016/j.jretai.2011.01.004 · Cited by 90
International hotel development: A study of potential franchisees in China
Xiao, Q., O’Neill, J. W., & Wang, H. (2008) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2007.10.006 · Cited by 78
Cited by
Adebesin, F., Smuts, H., Mawela, T., Maramba, G., & Hattingh, M. (2023) · JMIR Infodemiology · doi:10.2196/48620 · Cited by 57
Basu, R., Aktar, M. N., & Kumar, S. (2025) · Journal of Marketing Analytics · doi:10.1057/s41270-024-00355-6 · Cited by 35
Predictors of NFT Prices: An Automated Machine Learning Approach
Alon, I., Bretas, V. P. G., & Katrih, V. (2023) · Journal of Global Information Management · doi:10.4018/jgim.317097 · Cited by 20
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Metadata
- Authors
- Bretas, V. P. G., & Alon, I.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2021-09
- Volume
- 133
- Pages
- 51-65
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W3162153788
- Cited by
- 276
- References
- 10
- FWCI
- 38.39
- Type
- journal article
- Language
- en
- Open access
- hybrid
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- CoChat. (2026). Citation check: Franchising research on emerging markets: Bibliometric and content analyses. https://app.cochat.ai/papers/10.1016/j.jbusres.2021.04.067
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- Bretas, V. P. G., & Alon, I. (2021). Franchising research on emerging markets: Bibliometric and content analyses. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.04.067
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
