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Gamification Strategies for Enhancing Customer Engagement and Loyalty

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Bibliometric knowledge mapping of consumers’ inferring shopping experience in live E-commerce platform on data mining

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The Influence Mechanism of Gamified Interaction on User Immersion: An Empirical Study Based on Gamification of Mobile E-Commerce in ChinaPreprint

Wang, X., & Wang, Z. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4770642

Technological Resources as a Strategy in Student Learning at the Polytechnic Training Center

Ibarra, Á. S. M., & Páez-Quinde, C. (2024) · IEEE Integrated STEM Education Conference (ISEC) · doi:10.1109/isec61299.2024.10664815

Gamified promotions in shopping apps: can effort justification and regret explain their positive effects?

Sinemus, K., Zielke, S., & Dobbelstein, T. (2025) · Journal of Service Management · doi:10.1108/josm-05-2024-0214

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Beeker, K., Doicaru, M. M., & van Gisbergen, M. S. (2025) · Springer proceedings in business and economics · doi:10.1007/978-3-031-77975-6_1

The effect of gamification in mobile money payment on the social impact of mobile payment and the behavioral results of customers in emerging economies (case study: Bank Mellat branches in Mazandaran province(

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What does it take? A CB-SEM study on game motivation for e-sports players in India

Panwar, T. (2025) · Sport Business and Management An International Journal · doi:10.1108/sbm-02-2025-0028

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Bouillé, J., & Bellion, A. (2025) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/07673701251353657

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Capturing the complexity of audiovisual consumption through the top-down categorization of its platforms: Experimental evidence for a scientific, marketing and political agenda

Bouillé, J., & Bellion, A. (2025) · Recherche et Applications en Marketing (English Edition) · doi:10.1177/20515707251379203

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Ertz, M., Ouerghemmi, C., Laghrib, Y., Kordi, M., Bousquet, J., & Kazemipour, A. (2026) · Sustainable Development · doi:10.1002/sd.70618

Optimal or Overload? Immersive Gamification and Co-Creation Effects on Sustained Brand Behavior in Sports & Fitness Brands: A Mixed-Method Approach

Lubna, P. K., Nishad, T. M., Panakaje, N., & Parvin, S. M. R. (2026) · Journal of Global Marketing · doi:10.1080/08911762.2025.2611966

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Zhang, S., Lin, Z., & Yhang, W.-J. (2026) · International Journal of Tourism Research · doi:10.1002/jtr.70271

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Refaie, N., Anker, T. B., & Finch, J. H. (2026) · European Journal of Marketing · doi:10.1108/ejm-03-2023-0213

From streaming to visiting: How rural sports foster destination tourism

Ke, W., Chen, J., & Wu, Y. (2026) · Acta Psychologica · doi:10.1016/j.actpsy.2026.107240

The impact of gamified interactions on continuance intentions toward mobile applications: a serial mediation analysis

Wang, X., Guo, Y., & Han, D. (2026) · Journal of Marketing Analytics · doi:10.1057/s41270-026-00496-w

Game on, stream on: A systematic mapping review of gamification in social live streaming services

Li, M., Li, M., & Zhao, J. (2026) · Electronic Markets · doi:10.1007/s12525-026-00914-y

Social Interaction through Interactive Elements in Multiplayer Gamification: A Systematic Literature ReviewPreprint

Firmansyah, F. H., Suseno, B., Rosmansyah, Y., & Bandung, Y. (2026) · SSRN Electronic Journal · doi:10.2139/ssrn.7358580

When more specs mean less engagement: rhetorical move structures and behavioral engagement in influencer-generated product review videos

Gong, H., Xu, Q., & Zhang, X. (2026) · Frontiers in Communication · doi:10.3389/fcomm.2026.1876890

How gamification, streamer expertise, and telepresence shape impulse buying in tourism live-streaming

Yu, C., & Song, Y. (2026) · Strategic Business Research · doi:10.1016/j.sbr.2026.100298

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Negi, S., & Kulkarni, K. K. (2026) · International Journal of Consumer Studies · doi:10.1111/ijcs.70263

More positive comment valence does not always correspond to more gifts: Different behavioral patterns of free and paid gifts in sports live streaming

Wang, J., & Liao, G. (2026) · Acta Psychologica · doi:10.1016/j.actpsy.2026.108035

Gamification Usage and Platform Loyalty in Esports Livestreams: An Analysis of Unobserved Heterogeneity with FIMIX-PLS And IPMA

Qian, Y., Martínez, J. A., & Matz, R. (2022) · Association of Marketing Theory and Practice Conference (AMTP) · doi:10.20429/amtp.2022.67

Gender Differences in Perception of Gamification Elements on Social Live Streaming Services

Scheibe, K., & Zimmer, F. (2022) · IGI Global eBooks · doi:10.4018/978-1-6684-4511-2.ch024 · Cited by 3 · see citing works

Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming

Qian, T. Y., Yu, B., Matz, R., Luo, L., & Xu, C. (2023) · Telematics and Informatics · doi:10.1016/j.tele.2023.102062 · Cited by 29 · see citing works

Gendered Esports: Predicting Why Men and Women Play and Watch Esports Games

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The impact of gender expectations on the evaluation of video game livestreaming content

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