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The authentic virtual influencer: Authenticity manifestations in the metaverse

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Koles, Bernadett, Audrezet, Alice, Moulard, Julie Guidry, Ameen, Nisreen, McKenna, Brad·2024·Journal of Business Research

DOI 10.1016/j.jbusres.2023.114325

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Authors: Koles, B., Audrezet, A., Moulard, J. G., Ameen, N., & McKenna, B.
Affiliations: Institut français de la mode (FR)
Louisiana Tech University (US)
Royal Holloway University of London (GB)
University of East Anglia (GB)
ORCID: Koles, Bernadett
Audrezet, Alice
Moulard, Julie Guidry
Ameen, Nisreen
McKenna, Brad
Venue: Journal of Business Research
Publisher: Elsevier BV
Published: 2024-01
Volume: 170
Pages: 114325
ISSN: 0148-2963 (ISSN-L)
DOI: 10.1016/j.jbusres.2023.114325
OpenAlex: W4387557032
Cited by: 254
References: 77
Citations by year: 2026: 98 · 2025: 84 · 2024: 71
FWCI: 109.15
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
www.elsevier.com/open-access/userlicense/1.0/ (am, 284 d)
doi.org/10.15223/policy-017 (stm-asf)
doi.org/10.15223/policy-037 (stm-asf)
doi.org/10.15223/policy-012 (stm-asf)
doi.org/10.15223/policy-029 (stm-asf)
doi.org/10.15223/policy-004 (stm-asf)
Locations: Journal of Business Research (acceptedVersion)
UEA Digital Repository (University of East Anglia) (acceptedVersion)
HAL (submittedVersion, other-oa)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
Keywords: virtual influencers, authenticity, metaverse, consumer perception, uncanny valley, influencer marketing

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The authentic virtual influencer: Authenticity manifestations in the metaverse

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