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The authentic virtual influencer: Authenticity manifestations in the metaverse
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“Technological advances in developing virtual humans, such as virtual coaches, enable rich, genuine, and smooth human-like interactions with people, 62 reducing the perception of virtual humans as merely fictitious constructions. 63”
From Mixed reality technology for older adults: Evaluating the impact of a novel virtual humanoid coach in a community-based physical exercise program in the Philippines (2024) · cites this paper as [63]
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Metadata
- Authors
- Koles, B., Audrezet, A., Moulard, J. G., Ameen, N., & McKenna, B.
- Affiliations
- Institut français de la mode (FR)
- Louisiana Tech University (US)
- Royal Holloway University of London (GB)
- University of East Anglia (GB)
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2024-01
- Volume
- 170
- Pages
- 114325
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W4387557032
- Cited by
- 254
- References
- 77
- Citations by year
- 2026: 98 · 2025: 84 · 2024: 71
- FWCI
- 109.15
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- www.elsevier.com/legal/tdmrep-license (tdm)
- www.elsevier.com/open-access/userlicense/1.0/ (am, 284 d)
- doi.org/10.15223/policy-017 (stm-asf)
- doi.org/10.15223/policy-037 (stm-asf)
- doi.org/10.15223/policy-012 (stm-asf)
- doi.org/10.15223/policy-029 (stm-asf)
- doi.org/10.15223/policy-004 (stm-asf)
- Locations
- Journal of Business Research (acceptedVersion)
- UEA Digital Repository (University of East Anglia) (acceptedVersion)
- HAL (submittedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
- Keywords
- virtual influencers, authenticity, metaverse, consumer perception, uncanny valley, influencer marketing
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