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Cited by 254Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationAI in Service Interactions

The DOI matches its Crossref record; 75 of the 77 references it cites were found in a registry or an index, and 2 are not checked yet.

The authentic virtual influencer: Authenticity manifestations in the metaverse

Open access
Koles, Bernadett, Audrezet, Alice, Moulard, Julie Guidry, Ameen, Nisreen, McKenna, Brad·2024·Journal of Business Research
DOI 10.1016/j.jbusres.2023.114325
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Show all 77 references

Research works printed but not linked: 8

  1. Baklanov, N. (2019, January 15, 2023). The Top Instagram Virtual Influencers in 2019. Hype - Journal.
  2. Duffy, 2019, Gendered Visibility on Social Media: Navigating Instagram’s Authenticity Bind [social media, visibility, gender, authenticity, Instagram, influencers], International Journal of Communication, 13, 4983
  3. Franke, 2022, Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? [Article], Journal of Advertising, 1–17
  4. Laszkiewicz, 2023, Virtual influencers as an emerging marketing theory: A systematic literature review [Article], International Journal of Consumer Studies, 1
  5. Mori, 2012, The Uncanny Valley: The Original Essay by Masahiro Mori, IEEE Spectrum.
  6. Robinson, 2020, Towards an Ontology and Ethics of Virtual Influencers [article], Australasian Journal of Information Systems, 23, 333
  7. Stein, 2022, Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness [Article], New Media & Society, 1
  8. The Ultimate Virtual Creators Report, 2022, (Influencer Marketing Hub, Issue.

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Metadata

Authors
Koles, B., Audrezet, A., Moulard, J. G., Ameen, N., & McKenna, B.
Affiliations
  • Institut français de la mode (FR)
  • Louisiana Tech University (US)
  • Royal Holloway University of London (GB)
  • University of East Anglia (GB)
ORCID
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2024-01
Volume
170
Pages
114325
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2023.114325
OpenAlex
W4387557032
Cited by
254
References
77
Citations by year
2026: 98 · 2025: 84 · 2024: 71
FWCI
109.15
Type
journal article
Language
en
Open access
Licence
Locations
  • Journal of Business Research (acceptedVersion)
  • UEA Digital Repository (University of East Anglia) (acceptedVersion)
  • HAL (submittedVersion, other-oa)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
Keywords
virtual influencers, authenticity, metaverse, consumer perception, uncanny valley, influencer marketing

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