A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior
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PCE is an important antecedent of green purchase intentions in young consumers.
“Taufique and Vaithianathan (2018) confirmed PCE as an important antecedent of green purchase intentions in young consumers.”
From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Taufique and Vaithianathan, 2018
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The theory of planned behavior
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On the factors influencing green purchase intention: a meta-analysis approach
Zhuang, W., Luo, X., & Riaz, M. U. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.644020 · Cited by 440 · see citing works
Shimul, A. S., Cheah, I., & Khan, B. B. (2022) · Journal of Global Marketing · doi:10.1080/08911762.2021.1934770 · Cited by 164 · see citing works
Sustainable clothing: Why conspicuous consumption and greenwashing matter
Apaolaza, V., Policarpo, M. C., Hartmann, P., Paredes, M. R., & D'Souza, C. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3335 · Cited by 92 · see citing works
The attitude and purchasing of female consumers towards green marketing related to cosmetic industry
Singhal, A., & Malik, G. (2021) · Journal of Science and Technology Policy Management · doi:10.1108/jstpm-11-2017-0063 · Cited by 69 · see citing works
Ateş, H. (2021) · Ecology of Food and Nutrition · doi:10.1080/03670244.2020.1865339 · Cited by 62 · see citing works
Taneja, S., Ali, L., Siraj, A., Ferasso, M., Luthra, S., & Kumar, A. (2024) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2024.3395130 · Cited by 26 · see citing works
- Authors
- Taufique, K. M. R., & Vaithianathan, S.
- Affiliations
- BRAC University (BD)
- Institute of Management Technology (IN)
- Corresponding author
- Taufique, Khan Md.Raziuddin
- Venue
- Journal of Cleaner Production
- Publisher
- Elsevier BV
- Published
- 2018-05
- Volume
- 183
- Pages
- 46-55
- ISSN
- 0959-6526 (ISSN-L)
- OpenAlex
- W2792351975
- Cited by
- 466
- References
- 13
- Citations by year
- 2026: 38 · 2025: 63 · 2024: 72 · 2023: 74 · 2022: 77 · 2021: 54 · 2020: 48 · 2019: 29 · 2018: 10
- FWCI
- 63.06
- Type
- journal article
- Language
- en
- Open access
- green
- papers.ssrn.com
- Locations
- Journal of Cleaner Production (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- BRAC University Institutional Repository (BRAC University) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- green consumer behavior, theory of planned behavior, Indian consumers, environmental attitudes, subjective norms, perceived consumer effectiveness, behavioral intention, collective society, green consumption, emerging markets
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