The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Attachment–aversion (AA) model of customer–brand relationships
Open accessAbstract
The present paper proposes a customer–brand relationships model and empirically tests the following: (1) brand–self distance and brand prominence as representing customers' attachment–aversion relationships (AA Relationships) with a brand, (2) key distinguishing differences between the AA Relationships measure and other alternative relationship measures (i.e., brand attachment, emotional valence and brand attitude strength) based on a set of dependent variables, (3) three key determinants of the AA Relationships and the underlying process between the AA Relationships and behavioral intentions and actual brand behaviors, and (4) customer age as moderating the customer–brand relationships specified in the nomological model of the AA Relationships. The results offer strong support for the unique and important contribution of the AA Relationships model as representing consumers' relationship valence with a brand and its salience.
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Cites
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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1501_10 · Cited by 2,713 · cited 3×
“The authors of brand attachment (Park et al., 2010; Thomson et al., 2005) and brand love (Batra et al.”
BackgroundEvidence for a life-span theory of socioemotional selectivity
Carstensen, L. L. (1995) · Current Directions in Psychological Science · doi:10.1111/1467-8721.ep11512261 · Cited by 1,458
Experiencing physical warmth promotes interpersonal warmth
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Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
White, K., & Dahl, D. W. (2007) · Journal of Consumer Research · doi:10.1086/520077 · Cited by 425
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Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Hoffman, D. L., & Novak, T. P. (2018) · Journal of Consumer Research · doi:10.1093/jcr/ucx105 · Cited by 668
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships.
Scholz, J., & Duffy, K. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.05.004 · Cited by 397
Novak, T. P., & Hoffman, D. L. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-018-0608-3 · Cited by 332
How may I help you? Driving brand engagement through the warmth of an initial chatbot message
Kull, A. J., Romero, M., & Monahan, L. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.03.005 · Cited by 237
Why Narrative Ads Work: An Integrated Process Explanation
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Metadata
- Authors
- Park, C. W., Eisingerich, A. B., & Park, J. W.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2013-01-17
- Volume
- 23
- Issue
- 2
- Pages
- 229-248
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2003838682
- Cited by
- 440
- References
- 9
- FWCI
- 51.69
- Type
- journal article
- Language
- en
- Open access
- green
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
