Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
Open accessAbstract
Past research finds that consumers exhibit weak self-brand connections to brands associated with out-groups. We extend this work by demonstrating that products associated with dissociative reference groups have a greater impact on consumers' negative self-brand connections, product evaluations, and choices than do products associated with out-groups more generally. In addition, both situational priming and chronic identification with one's in-group moderate the avoidance of products associated with dissociative reference groups. Further, we demonstrate the conditions under which dissociative influence does not occur and discuss the implications of the research.
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Balancing the Basket: The Role of Shopping Basket Composition in Embarrassment
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- Authors
- White, K., & Dahl, D. W.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2007-12
- Volume
- 34
- Issue
- 4
- Pages
- 525-536
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2265422133
- Cited by
- 425
- References
- 48
- Citations by year
- 2026: 14 · 2025: 16 · 2024: 22 · 2023: 14 · 2022: 25 · 2021: 36 · 2020: 31 · 2019: 32 · 2018: 27 · 2017: 32 · 2016: 21 · 2015: 35 · 2014: 18 · 2013: 27 · 2012: 24
- FWCI
- 38.98
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Locations
- Journal of Consumer Research (publishedVersion)
- Libraries and Cultural Resources (University of Calgary) (submittedVersion)
- Libraries and Cultural Resources (University of Calgary)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- outgroup, consumer identity, self-brand connection, ingroup identification, product evaluation, consumer choice
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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