The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Abstract
Abstract Extant research highlights novel opportunities in co-opting customers to co-create value through their participation in the brand experience. However, relatively little is known about how customer participation (CP) affects value creation and brand relationship performance outcomes in social media brand communities in the retailing sector. This study applies Service Dominant Logic and the consumption value theory to examine how retail customers derive value from CP in social media brand communities. Empirical results from 584 consumers confirm the CP influence on functional value, emotional value, relational value and entitativity value, which translate to brand relationship performance outcomes. The theoretical framework provides novel insights to marketing managers in understanding how CP can contribute to a retail brand's value creation efforts, and how these value creating efforts contribute to brand building for retailers.
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Cites
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-014-0403-8 · Cited by 38,459
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-011-0261-6 · Cited by 8,088
Service-dominant logic: continuing the evolution
Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0069-6 · Cited by 7,824
Managing the co-creation of value
Payne, A. F., Storbacka, K., & Frow, P. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0070-0 · Cited by 3,502
Measuring the hedonic and utilitarian dimensions of consumer attitude
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003) · Journal of Marketing Research · doi:10.1509/jmkr.40.3.310.19238 · Cited by 2,151
De Vries, N. J., & Carlson, J. (2014) · Journal of Brand Management · doi:10.1057/bm.2014.18 · Cited by 418
Self-citationCustomer engagement behaviours in social media: Capturing innovation opportunities
Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018) · Journal of Services Marketing · doi:10.1108/jsm-02-2017-0059 · Cited by 345
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Cited by
Connecting BOP consumers and retailers: What drives small-time retailing through social media?
Kumar, J., Katiyar, G., Mehrotra, A., Attri, R., & Vishnoi, S. K. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103679 · Cited by 22
Metadata
- Authors
- Carlson, J., Wyllie, J., Rahman, M. M., & Voola, R.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2019-09
- Volume
- 50
- Pages
- 333-341
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W2883691710
- Cited by
- 210
- References
- 8
- FWCI
- 37.02
- Type
- journal article
- Language
- en
- Open access
- closed
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