Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity
Integrity signals
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“Thus, SC across different channels becomes a crucial factor in building relationships with customers and ensuring a trustworthy experience (Sreejesh, 2024), which enhances CPV and ultimately nurtures a loyal customer base.”
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- Authors
- S, S.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2024-01
- Volume
- 76
- Pages
- 103616
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W4388440349
- Semantic Scholar
- 069112ef106dc30428b18071e347450a74e5b5fe
- Cited by
- 23
- References
- 82
- Citations by year
- 2026: 6 · 2025: 6 · 2024: 11
- FWCI
- 6.69
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Accounting › Banking Sector Performance and Management
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- bank service quality, customer relationship quality, brand equity, scale development, second-order construct, customer experience, banking channels, customer relationships
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