Exploring the impact of generative AI-based technologies on learning performance through self-efficacy, fairness & ethics, creativity, and trust in higher education
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Improved AI literacy and sustainable integration can foster creativity and self-efficacy, thereby enhancing learning performance and academic achievements.
“Improved AI literacy and sustainable integration can foster creativity and self-efficacy, thereby enhancing learning performance and academic achievements [6].”
From Generative artificial intelligence in physiotherapy education: great potential amidst challenges- a qualitative interview study (2025) · cites this paper as [6]
When AI-enhanced learning environments are grounded in principles of fairness, transparency, and trust, they can positively influence learning performance while developing students' ethical sensitivity.
“Empirical studies suggest that when AI-enhanced learning environments are grounded in principles of fairness, transparency, and trust, they can positively influence learning performance while developing students' ethical sensitivity (Shahzad et al., 2025).”
From Managing Artificial Intelligence Ethics in Higher Education: A Systematic Framework for Issues and Policy Recommendations (2025) · cites this paper as Shahzad et al., 2025
The questionnaire items were adapted from established scales validated by prior studies to ensure content validity.
“To ensure content validity, the questionnaire items were adapted from established scales validated by prior studies [56].”
From From Perception to Practice: Artificial Intelligence as a Pathway to Enhancing Digital Literacy in Higher Education Teaching (2025) · cites this paper as [56]
The analysis yielded consistently positive Q2 values across all endogenous constructs, surpassing the null threshold and confirming the model's predictive relevance.
“The analysis yielded consistently positive Q 2 values across all endogenous constructs, surpassing the null threshold and confirming the model's predictive relevance (Shahzad et al., 2024).”
From From Perception to Practice: Artificial Intelligence as a Pathway to Enhancing Digital Literacy in Higher Education Teaching (2025) · cites this paper as Shahzad et al., 2024
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Does ChatGPT enhance student learning? A systematic review and meta-analysis of experimental studies
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“Students with limited experience with GAI tools might have relied on their initial impressions or existing beliefs, thereby shaping attitudes and intentions (Shahzad et al., 2024).”
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“Essentially, while the TAM can set a firm foundation for technology adoption research, the trust and risk constructs reflect the unique obstacles and opportunities posed by AI technologies like ChatGPT [6,49,50].”
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“In GenAI-assisted language learning, trust in GenAI impacts learners’ confidence and subsequent decision to use the technology, while a lack of trust leads to skepticism and reduces the likelihood of use (Shahzad et al., 2024).”
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“Much of the existing literature fi xates narrowly on easily measurable outcome metrics following Generative AI tool implementation: improved test scores, completion rates, or satisfaction indices (Lin et al., 2025; Shahzad et al., 2025; Wang et al., 2024).”
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“…learners’ epistemic stances, prior knowledge, and justification for knowing, other important characteristics, such as motivational structure, interest, and self-efficacy, may also play a critical role in shaping human-GenAI interactions (Abbas et al., 2024; Chan & Lee, 2023; Shahzad et al., 2025).”
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“For students—particularly at the undergraduate level—GenAI has been described as a kind of always-on tutor: one that explains, rewrites, rephrases, and even reassures (Shahzad et al., 2025).”
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“Similarly, Shahzad et al. (2024) underscore the role of self-efficacy and creativity, which aligns with the contributions of MSR in fostering positive perceptions of generative AI tools.”
Xia, L., Shen, K., Sun, H., An, X., & Dong, Y. (2025) · Education and Information Technologies · doi:10.1007/s10639-024-13137-5 · Cited by 38 · see citing works
“This study employed purposeful sampling to gather data for developing and validating the scale, which enhanced the theoreticality and trustworthiness of the research results (Shahzad et al., 2024).”
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“This aligns with findings by Shahzad et al. (2024), who demonstrated that the integration of Gen-AI significantly enhances the effectiveness of PBL and supports the development of student creativity.”
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“Consequently, Shahzad et al. (2024a, 2025) integrated trust theory into this framework and revealed that perceived trust moderates the relationships among PU, PEOU, and adoption intentions.”
InfluentialShahzad, M. F., Martins, J. M., Rita, J. X., Xu, S., & MUSHTAQ, H. M. (2024) · SAGE Open · doi:10.1177/21582440241281836 · Cited by 30 · see citing works
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Generative AI Governance Model in Educational Research
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Generative artificial intelligence use and employees' digital performance
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“Shahzad et al. (2025) found in a study of 362 students that generative AI technologies like ChatGPT significantly influenced learning performance through self-efficacy, highlighting that competence in applying AI tools boosts students’ AI self-efficacy and learning outcomes 39 .”
Enhancing Personalised Learning and Student Engagement Using Generative AI
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The Impact of Digital Safety Competence on Cognitive Competence, AI Self-Efficacy, and Character
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Gain or loss? The dual effects of dependence on AI on employee’s creativity
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What Shapes Learners’ Trust in AI? A Meta-Analytic Review of Its Antecedents and Consequences
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Sustained use of generative AI for shopping: a PLS-ANN analysis
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“In the context of generative AI, trust increases users’ confidence in the tool’s abilities and enhances their overall experience (Shahzad et al., 2025).”
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Investigating the use of AI tools in English language learning: A phenomenological approach
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A Critical Review of Privacy, Bias, and Trust Challenges in Generative AI for Educational Contexts
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“Proposed remedies include fairness audits, diverse and synthetic datasets, and explainable interfaces [4], [6], [20].”
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“Empirical studies suggest that when AI-enhanced learning environments are grounded in principles of fairness, transparency, and trust, they can positively influence learning performance while developing students' ethical sensitivity (Shahzad et al., 2025).”
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Exploring the Drivers and Outcomes of Generative AI Usage: The Role of Metacognition
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“This aligns with previous research, which found that high self-efficacy leads to increased usage of AI technologies, as confident users are more likely to experiment with and fully exploit the tool ’ s capabilities (Pellas, 2023; Shahzad et al., 2025).”
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Ma, Y., Zhang, Z., & Liu, C. (2025) · Education and Information Technologies · doi:10.1007/s10639-025-13850-9 · Cited by 6 · see citing works
“GenAI assistance was measured by using 6 items questionnaire from Shahzad et al. (2025).”
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AI self-efficacy and knowledge graph-integrated generative AI feedback in higher education
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LETTERS TO THE EDITOR IN MEDICINE SHOULD NOT BE GENERATED BY AI
da Silva, J. A. T., & Daly, T. P. (2025) · Central Asian Journal of Medical Hypotheses and Ethics · doi:10.47316/cajmhe.2025.6.4.02 · Cited by 6 · see citing works
Examining the Flow Dynamics of Artificial Intelligence in Real-Time Classroom Applications
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“…settings, learners with higher intrinsic motivation, which often stems from greater self-efficacy, demonstrate greater attentional focus on critical information and achieve better learning performance through generative AI tools (Wang et al., 2022; Shahzad et al., 2025; Tokan and Imakulata, 2019).”
Yin, X., Ye, J., Yu, S., Li, H., & Lu, G. (2025) · Education and Information Technologies · doi:10.1007/s10639-025-13831-y · Cited by 5 · see citing works
The impact of DeepSeek’s perceived interactivity on medical students’ self-directed learning ability
Ju, Y., Li, J., Zhang, X., Wu, M., Pang, X., Li, Z., Wang, J., Li, J., Zhang, Y., & Dai, X. (2026) · Scientific Reports · doi:10.1038/s41598-025-33780-3 · Cited by 4 · see citing works
Wang, H., & Tian, J. (2026) · Education and Information Technologies · doi:10.1007/s10639-026-13983-5 · Cited by 4 · see citing works
“Existing studies have also empirically examined the effects of GenAI use, including its impact on students’ learning outcomes, learning motivation, perceived ethics, and concerns (e.g., Hakiki et al., 2023; Farhi et al., 2023; Siregar et al., 2023 ; Shahzad et al., 2025).”
Dong, H., Chen, X., & Shen, J. (2026) · International Journal of Educational Technology in Higher Education · doi:10.1186/s41239-026-00591-z · Cited by 13 · see citing works
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“…self-efficacy as a hub in engagement mechanisms; studies in generative AI learning contexts have found links between enhanced critical thinking and self-efficacy, revealing the role of psychological process variables in shaping learning outcomes (Shahzad et al., 2025; Liang et al., 2023).”
Kim, B., Oh, H.-J., Kim, M., & Lee, D. (2024) · Behavioral Sciences · doi:10.3390/bs14100937 · Cited by 4 · see citing works
“As AI becomes increasingly prevalent in various sectors, understanding the factors that influence individuals’ confidence and motivation to engage in AI learning has gained significant importance in educational and organizational research [16,19–21 , 56 ].”
BackgroundShahzad, M. F., Xu, S., & Zahid, H. (2025) · SHS Web of Conferences · doi:10.1051/shsconf/202522301001 · Cited by 3 · see citing works
Self-citationUyanık, G. (2025) · The Journal of Educational Research · doi:10.1080/00220671.2025.2571680 · Cited by 3 · see citing works
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Wang, K., Li, H., Yu, G., Li, G., & Song, Y. (2025) · Frontiers in Psychology · doi:10.3389/fpsyg.2025.1662331 · Cited by 3 · see citing works
Opportunities and Challenges of AI Adoption in Higher Education, a Post COVID-19 Analysis
Dube, K., Gwatidzo, S., & Maleho, L. M. (2025) · International Conference on Business Analytics for Technology and Security (ICBATS) · doi:10.1109/icbats66542.2025.11258206 · Cited by 3 · see citing works
“Although the advent of generative AI has been widely adopted, it has not been well received and adopted by everyone within the academic community [6], [7], [8], [9], [10].”
Huang, Y., Yu, T., Chen, Y., Tian, Y., & Yim, J. (2025) · Applied Sciences · doi:10.3390/app16010063 · Cited by 3 · see citing works
The power of beliefs: How Generative Artificial Intelligence (GenAI) influences academic performance
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“Related studies have also shown that AI-supported personalized feedback and cognitive adjustment play a positive role in enhancing self-efficacy (Shahzad et al., 2025).”
The coalescent architecture of agency: normative directionality as the key to human–AI integration
Torres–Martínez, S. (2026) · AI & Society · doi:10.1007/s00146-026-02979-x · Cited by 3 · see citing works
“Midtended cognition clarifies the distinctive structure of human–AI creativity but leaves unresolved issues of authorship, agency attribution (Shahzad et al. 2024; Vartiainen et al. 2025), and the conditions for authentic rather than alienated cognitive products (Gómez-Martínez et al. 2023).”
Psychometric Evaluation of A Creative Thinking Performance Test for Science Education
Hasibuan, M. P., Sunarno, W., & Vh, E. S. (2026) · F1000Research · doi:10.12688/f1000research.178138.1 · Cited by 3 · see citing works
Effects of Generative AI Tools On Students’ Critical Thinking: A Three-Level Meta-Analysis
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“In the context of higher education, studies have explored technological tools such as GAI that improve learning outcomes, increase learning opportunities, and offer personalized learning experiences (Shahzad et al., 2025).”
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“As a transformative educational resource, generative AI not only enriches the interaction between teachers and students but also brings a series of positive impacts to higher education (Chan & Tsi, 2024; Shahzad et al., 2024).”
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“Shahzad et al. [67] found that students’ trust in generative AI systems (e.g., ChatGPT) significantly moderates the relationship between self-efficacy and learning performance.”
Competências digitais discentes para o uso de inteligência artificial no ensino superior a distância
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“Psychological consequences mainly reflect the learners’ satisfaction with the assistance provided by AI-assisted programming learning (Shahzad et al., 2024), and can be measured through the satisfaction variable.”
Meng, Z., Xu, Z., Yu, X., & Shah, S. H. (2026) · Current Psychology · doi:10.1007/s12144-026-09221-3 · Cited by 2 · see citing works
“Full measurement scales are provided in Appendix A. Perceived trust was measured with three items (Shahzad et al., 2024) (e.g., “I believe interacting with generative artificial intelligence is safe”).”
InfluentialLin, Y., Wang, W., & Chen, C. (2026) · The International Journal of Management Education · doi:10.1016/j.ijme.2026.101411 · Cited by 3 · see citing works
- Authors
- Shahzad, M. F., Xu, S., & Zahid, H.
- Affiliations
- Beijing University of Technology (CN)
- University of the Punjab (PK)
- Corresponding author
- Shahzad, Muhammad Farrukh
- Venue
- Education and Information Technologies
- Published
- 2024-08-24
- Volume
- 30
- Issue
- 3
- Pages
- 3691-3716
- ISSN
- 1360-2357 (ISSN-L)
- 1573-7608
- OpenAlex
- W4401846772
- Semantic Scholar
- 752710bda78d91ff3a5a9f1c9a9cc5440a605673
- Cited by
- 204
- References
- 88
- Citations by year
- 2026: 112 · 2025: 83 · 2024: 9
- FWCI
- 76.70
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Education and Information Technologies (publishedVersion)
- Funders
- National Natural Science Foundation of China (72074014)
- Topics
- Physical Sciences › Computer Science › Information Systems › Artificial Intelligence in Education
- Health Sciences › Medicine › Health Informatics › Artificial Intelligence in Healthcare and Education
- Physical Sciences › Computer Science › Artificial Intelligence › Intelligent Tutoring Systems and Adaptive Learning
- Keywords
- generative AI in education, learning performance, self-efficacy, creativity, trust, large language models, ChatGPT, chatbots, social cognitive theory, university students, moderating effect, Chinese universities
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