Cited by 19Sustainable Supply Chain ManagementDigital Innovation in IndustriesSustainability and Innovation in Business

AI and sustainable business model innovation: A systematic literature review

Open access
Sharma, Anshuman, Khokhar, Maryam, Duan, Yongrui, Bibi, Munaza, Sharma, Renu, Muhammad, Bashir·2025·Sustainable Futures

Abstract

In recent years, the increasing prominence of artificial intelligence (AI) and sustainable business models (SBM) has had a significant impact on various industries. Despite rapid development, the field remains fragmented, and the evolving concepts and analytical frameworks have led to a lack of unified understanding. Previous studies have mainly emphasized the technical aspects of AI and business models, often relegating sustainability to a secondary position. In addition, there is still uncertainty about the extent to which AI affects key sustainability indicators. To bridge these gaps, this study systematically reviews 170 articles and proposes two key contributions: First, it identifies and examines emerging trends in AI-driven sustainable business models (SBMs) and provides a structured overview of current research. Second, it proposes an integrative framework that integrates multiple perspectives on AI and sustainable business models, providing insights for addressing managerial challenges. By integrating existing knowledge, this study not only clarifies research gaps but also outlines a forward-looking agenda to deepen the understanding of the role of AI in shaping sustainable business practices.

Integrity signals

Registry

Crossref · 10.1016/j.sftr.2025.101204

Cites

111 of 111 references verified0 citation errors · 0 not checkable

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  • AI impact on sustainability can be described by a three-level model: supporting, enabling, and disruptive.

    “Sharma et al. [40] identifies a three-level model of AI impact that has a direct effect on sustainability. At the 'supporting level', AI increases the efficiency of existing processes, primarily through the optimization of energy and material consumption and improved quality control. At the 'enabling level', AI transforms processes and value propositions themselves, for example through accurate”

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Authors
Sharma, A., Khokhar, M., Duan, Y., Bibi, M., Sharma, R., & Muhammad, B.
Affiliations
  • Ajman University (AE)
  • Tongji University (CN)
  • Bahria University (PK)
  • Princess Nourah bint Abdulrahman University (SA)
Corresponding author
Khokhar, Maryam
Venue
Sustainable Futures
Publisher
Elsevier BV
Published
2025-12
Volume
10
Pages
101204
ISSN
2666-1888 (ISSN-L)
OpenAlex
W4414274850
Cited by
19
References
111
Citations by year
2026: 18 · 2025: 1
FWCI
4.98
Type
journal article
Language
en
Open access
Locations
  • Sustainable Futures (publishedVersion, cc-by-nc-nd)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
  • Tongji University
  • Ajman University
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Sustainability and Innovation in Business
Keywords
artificial intelligence, sustainable business models, business model innovation, sustainability indicators, integrative framework, management problems, research gaps

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