Internet of behaviours (IoB) and its role in customer services
Open accessAbstract
Internet of Behaviours (IoB) aims to discuss how data are better understood and used to construct and promote new products from the view point of human psychology. The IoB can be used in a multitude of ways by public or private entities. This technology will become a compelling new marketing and distribution platform for companies and organisations worldwide. IoB platform allows developing an in-depth understanding of clients that every company needs. For example, IoB connects all cell phones in the app and can then see their errors and get visual recommendations on strengthening their swing and stroke. The interconnection of devices produces many new data points and extends from the Internet of things (IoT). Businesses collect information from customers through ‘sharing’ between connected devices, monitored through a single computer in real life. This paper is brief about the IoB and its role to fulfil customer requirements. This study also identifies and discusses IoB applications for better customer services. The aggregation of use and information from IoB devices gives helpful insight into consumers' comportments, desires, and tastes, something coined as a computer network. It encompasses many devices from phones to vehicles, exercise reloads, credit cards, to everything else literally connected to the Internet. Thus, The IoB's goal is to record, analyse, comprehend, and respond to all forms of human behaviour in a way that allows people to be tracked and interpreted using developing technology advancements and advances in machine learning algorithms.
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The IoB can become a potent marketing and sales tool for businesses and organisations.
“The IoB can become a potent marketing and sales tool for businesses and organisations [344,345].”
From Medical 4.0 technologies for healthcare: Features, capabilities, and applications (2022) · cites this paper as [344]
A smartphone health app can alert potentially unsafe situations and suggest behavioural changes that might result in a more positive and desirable outcome.
“The app can alert potentially unsafe situations and suggest behavioural changes that might result in a more positive and desirable outcome [344,346].”
From Medical 4.0 technologies for healthcare: Features, capabilities, and applications (2022) · cites this paper as [344]
Companies that have gotten to know us through IoT data may now influence our behaviour with IoB data.
“Companies that have gotten to know us through IoT data may now influence our behaviour with IoB data.”
From Medical 4.0 technologies for healthcare: Features, capabilities, and applications (2022) · cites this paper as [344]
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Digital Transformation in The Agriculture Sector: Exploring The Shifting Role of Extension Workers
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IoT-Based Customer Behavior Patterns in Retail Stores Using Recurrent Neural Networks
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Internet of Behavior in Cybersecurity: Opportunities and Challenges
Patel, S., & Doshi, N. (2022) · Lecture notes in electrical engineering · doi:10.1007/978-981-19-5037-7_14 · Cited by 9 · see citing works
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Emerging technologies in the event industry
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Liu, S., Xie, Z., & Hu, Z.-W. (2024) · Journal of Building Engineering · doi:10.1016/j.jobe.2024.110732 · Cited by 7 · see citing works
Internet of Behavior and Brain Response Identification for Cognitive Performance Analysis
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The Role of Internet of Behaviors (IoB) in Digital Marketing
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On the Interest of Extending Internet of Behaviors to Internet of Habits: A Preliminary Exploration
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A Review of the Weaponization of IoT: Security Threats and Countermeasures
Kulbacki, M., Chaczko, Z., Barton, S., Wajs-Chaczko, P., Nikodem, J., Rozenblit, J. W., Klempous, R., Ito, A., & Kulbacki, M. (2024) · IEEE International Symposium on Applied Computational Intelligence and Informatics (SACI) · doi:10.1109/saci60582.2024.10619778 · Cited by 6 · see citing works
Online and Physical Internet of Behaviors: A literature review
Abbes, A. C., Khanouche, M. E., Cheklat, L., Ghedira-Guegan, C., & Biennier, F. (2024) · Procedia Computer Science · doi:10.1016/j.procs.2024.09.204 · Cited by 5 · see citing works
Can a ‘Metaverse by Design’ Benefit from Digital Process Twins?
Stary, C. (2023) · Communications in computer and information science · doi:10.1007/978-3-031-40213-5_7 · Cited by 5 · see citing works
Introduction to the Internet of Behavior (IoB)
Qamar, R., & Zardari, B. A. (2025) · Advances in psychology, mental health, and behavioral studies (APMHBS) book series · doi:10.4018/979-8-3693-7545-7.ch001 · Cited by 3 · see citing works
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IoB-Based Intelligent Healthcare System for Disease Diagnosis in Humans
Shalu, S., Saini, N., Pooja, P., & Singh, D. (2024) · Lecture notes in networks and systems · doi:10.1007/978-981-99-6544-1_43 · Cited by 3 · see citing works
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Leveraging the Internet of Behaviors for Mutual Trust in Digital Ecosystems
Bangui, H., Bühnová, B., Ge, M., & Kriglstein, S. (2025) · ACM International Conference on Intelligent User Interfaces (IUI) · doi:10.1145/3708557.3716344 · Cited by 3 · see citing works
Dijital Pazarlamada Yapay Zekâ: Kavramsal Bir İnceleme
TOKMAK, G. (2023) · Özgür Yayınları eBooks · doi:10.58830/ozgur.pub254.c1340 · Cited by 3 · see citing works
Kılınçer, İ. F., Tuncer, T., Ertam, F., & Şengür, A. (2023) · Multimedia Tools and Applications · doi:10.1007/s11042-023-14810-6 · Cited by 3 · see citing works
From smart destinations to cognitive destinations: The next evolution in AI-driven tourism by 2050
Aguiar-Castillo, L., SANTIAGO, M. P., Pérez‐Jiménez, R., & Parra-López, E. (2026) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2026.101128 · Cited by 2 · see citing works
INTERNET OF BEHAVIOR (IoB) - AN ALTERNATIVE FOR DIFFERENTIATION IN THE DIGITAL ENVIRONMENT
Tutunea, M. F. (2022) · JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA · doi:10.24193/subbnegotia.2022.3.01 · Cited by 2 · see citing works
Dijital Pazarlamada X ve Y Kuşağının Rolü
Çakıroğlu, Z., FETTAHLIOĞLU, H. S., & Korlaelçi, F. Z. (2023) · Özgür Yayınları eBooks · doi:10.58830/ozgur.pub254.c1338 · Cited by 2 · see citing works
Mapping and Predicting the Human Conducts Through Internet of Behaviour (IoB)
Sriprasadh, K. (2025) · Advances in psychology, mental health, and behavioral studies (APMHBS) book series · doi:10.4018/979-8-3693-7545-7.ch003 · Cited by 2 · see citing works
Next-Generation Behavioral Analytics
Dehankar, P., & Das, S. (2025) · Advances in psychology, mental health, and behavioral studies (APMHBS) book series · doi:10.4018/979-8-3693-7545-7.ch008 · Cited by 2 · see citing works
Mempersiapkan Pengendalian Kebakaran Hutan di Masa Datang: Teknologi dan Inovasi Baru
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The role of the Internet of Behaviours (IoB) in enhancing customer service
Shalu, S., Saini, N., Singh, M., & Kumar, J. D. (2023) · International Conference on Advances in Computing, Communication Control and Networking (ICAC3N) · doi:10.1109/icac3n60023.2023.10541805 · Cited by 2 · see citing works
Marangoz, A. Y. (2023) · Özgür Yayınları eBooks · doi:10.58830/ozgur.pub254.c1344 · Cited by 1 · see citing works
Behavioral Insights and IoB in Advancing Biocomposite Technologies
Gupta, D., Chaudhary, A. K., Singh, W., Suryavanshi, A., Attwal, K. P. S., Misra, V., & Kumar, D. (2025) · Advances in psychology, mental health, and behavioral studies (APMHBS) book series · doi:10.4018/979-8-3693-7545-7.ch006 · Cited by 1 · see citing works
Gupta, D., Arora, D., Chaudhary, A. K., Singh, W., Suryavanshi, A., Attwal, K. P. S., Kumar, D., & Misra, V. (2025) · Advances in psychology, mental health, and behavioral studies (APMHBS) book series · doi:10.4018/979-8-3693-7545-7.ch012 · Cited by 1 · see citing works
Zaker, M., Navimipour, N. J., & Hosseinzadeh, M. (2026) · Journal of Urban Technology · doi:10.1080/10630732.2026.2668307 · Cited by 1 · see citing works
Internet of Behavior: Types, models, principles
Shatkin, M. A., & Orlov, M. O. (2023) · Vestnik of Saint Petersburg University Philosophy and Conflict Studies · doi:10.21638/spbu17.2023.212 · Cited by 1 · see citing works
Key variables to enhance the quality of internet service in a region of the interior of the Amazon
Fernandes, R. M., Araújo, V. L. C., Rampasso, I. S., Anholon, R., CARDOSO, B. D. F. O., & Martins, V. W. B. (2023) · Sistemas & Gestão · doi:10.20985/1980-5160.2023.v18n2.1868 · Cited by 1 · see citing works
Dijital Etkileyiciler ve Satın Alma: Ulusal Literatürde Bir Meta Analiz Çalışması
SUNAOĞLU, Ş. K., & Özdemir, N. (2023) · Özgür Yayınları eBooks · doi:10.58830/ozgur.pub254.c1342 · Cited by 1 · see citing works
Dijital Pazarlama Kapsamında E-Ticaret ve E-Ticaretin Gelecek Vizyonu
Evrensel, H., & Kılınç, K. (2023) · Özgür Yayınları eBooks · doi:10.58830/ozgur.pub254.c1353 · Cited by 1 · see citing works
Moving Towards Internet of Behaviors
Özdenizci, B. (2023) · Advances in web technologies and engineering book series · doi:10.4018/978-1-6684-9039-6.ch012 · Cited by 1 · see citing works
Leveraging Blockchain for Enhanced Security in IOB Data Management
Zerhari, B., Azbeg, K., Andaloussi, S. J., & Ouchetto, O. (2023) · International Conference on Networking, Information Systems & Security (NISS) · doi:10.1145/3607720.3607757 · Cited by 1 · see citing works
Unlocking the Multidisciplinary Potential of Data Science: Insights from Apriori Analysis
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Real-time Multimedia Analytics for IoT Applications: Leveraging Machine Learning for Insights
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Harnessing the Internet of Behavior (IoB) for Food Safety and Quality
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A Study on Improvement of the Military IdAM Using Edge-Sovereign Identity (ESI)
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Applications of Internet of Things With Deep Learning
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IoT in the Support of Marketing Actions. Case study: Porto City Park
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Emerging Trends and Opportunities in the Changing Banking Scenario: A Study of Developing Countries
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EMERGING CONCEPT OF INTERNET OF BEHAVIOUR (IOB)
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Dijital Pazarlamada Tüketici Algısı
Ağbulut, B. (2023) · Özgür Yayınları eBooks · doi:10.58830/ozgur.pub254.c1339
Dijital Pazarlama Uygulamalarında e-Ticaretin Yeri
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Gegenwärtige Herausforderungen im Geschftsprozessmanagement
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TEDARİK ZİNCİRİ YÖNETİMİNDE SÜRDÜRÜLEBİLİRLİK: ENDÜSTRİ 4.0 ETKİSİ
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Scholarly Landscape of the Internet of Behaviors (IoB): A Bibliometric Analysis Based on Scopus
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Contemporary Aspects in Business Process Modeling/Management
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Data Protection in Internet of Behaviors: A Review
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Performance Evaluation of Machine Learning and Deep Learning Approaches for Sentiment Analysis
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GOOGLE ANALYTİCS KULLANICI DAVRANIŞI VERİLERİNİN ANALİZİ: AVUKATLIK WEB SİTESİ ÖRNEĞİ
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- Authors
- Javaid, M., Haleem, A., Singh, R. P., Rab, S., & Suman, R.
- Affiliations
- Jamia Millia Islamia (IN)
- Dr. B. R. Ambedkar National Institute of Technology Jalandhar (IN)
- Govind Ballabh Pant University of Agriculture and Technology (IN)
- Corresponding author
- Javaid, Mohd
- Venue
- Sensors International
- Publisher
- Elsevier BV
- Published
- 2021
- Volume
- 2
- Pages
- 100122
- ISSN
- 2666-3511 (ISSN-L)
- OpenAlex
- W3191043099
- Cited by
- 80
- References
- 93
- Citations by year
- 2026: 5 · 2025: 17 · 2024: 12 · 2023: 29 · 2022: 15 · 2021: 2
- FWCI
- 13.11
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Sensors International (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Physical Sciences › Computer Science › Information Systems › Internet of Things and AI
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Keywords
- customer service, customer behavior analysis, Internet of Things, consumer behavior, machine learning, IoT devices, marketing and distribution
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