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Cited by 224Media and Digital CommunicationImpact of Technology on AdolescentsDigital Marketing and Social Media

The DOI matches its Crossref record; 65 of the 65 references it cites were found in a registry or an index.

Factors influencing TikTok engagement behaviors in China: An examination of gratifications sought, narcissism, and the Big Five personality traits

Meng, Keira Shuyang, Leung, Louis·2021·Telecommunications Policy
DOI 10.1016/j.telpol.2021.102172
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Abstract

Abstract As an over-the-top (OTT) and non-subscription-based video-on-demand media service, mobile short-form video application (e.g., TikTok or Douyin) is a free video-sharing social networking service (SNS) distributing short-form video content to smartphones, smart TVs, and tablets. This study investigates the roles of gratifications-sought, narcissism, and personality traits in TikTok engagement behaviors (i.e., contribution, enhancement, and creation) in China. Data were gathered from a sample of 526 TikTok users through an online questionnaire survey in 2020. Factor analysis confirmed nine gratifications sought: escape, fashion, entertainment, information seeking, money making, sociability seeking, navigability, modality, and interactivity. In particular, extraverts and people with the quality of being vain were most active in the contributing, enhancing, and creating TikTok engagement behaviors. The results also show that exhibitionists and people who are more open to new experiences were found to create more, while narcissists with an attitude of entitlement also engaging strongly in giving likes, commenting, forwarding TikToks, and following others. Theoretical and practical implications are also discussed.

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Crossref · 10.1016/j.telpol.2021.102172

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Research works printed but not linked: 2

  1. Guo, 2018, See the development of short-form video social application from TikTok, NewMedia, 9, 71
  2. Zhu, 2018, Short-form video: New media forms in mobile visual scene -- technology, social interaction, content and reflection, Press Circles, 7, 69

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Metadata

Authors
Meng, K. S., & Leung, L.
Affiliations
Hong Kong Shue Yan University (CN)
Corresponding author
Leung, Louis
ORCID
Leung, Louis
Venue
Telecommunications Policy
Publisher
Elsevier BV
Published
2021-08
Volume
45
Issue
7
Pages
102172
ISSN
0308-5961 (ISSN-L)
DOI
10.1016/j.telpol.2021.102172
OpenAlex
W3158254352
Semantic Scholar
096d9c5423c31f26275bf88bd69b3ff618c80553
Cited by
224
References
65
Citations by year
2026: 28 · 2025: 47 · 2024: 49 · 2023: 60 · 2022: 33 · 2021: 7
FWCI
16.71
Type
journal article
Language
en
Open access
closed
Licence
Locations
  • Telecommunications Policy (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
CMC Microsystems
Topics
  • Social Sciences › Communication › Media and Digital Communication
  • Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
TikTok, user engagement, gratification sought, narcissism, Big Five personality traits, short-form video, social networking services, over-the-top video streaming, extraversion, exhibitionism, openness to experience

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