Cited by 1,094Misinformation and Its ImpactsVaccine Coverage and HesitancyHealth Literacy and Information Accessibility

Anti-vaccine activists, Web 2.0, and the postmodern paradigm - An overview of tactics and tropes used online by the anti-vaccination movement

Kata, Anna·2012·Vaccine

Abstract

Websites opposing vaccination are prevalent on the Internet. Web 2.0, defined by interaction and user-generated content, has become ubiquitous. Furthermore, a new postmodern paradigm of healthcare has emerged, where power has shifted from doctors to patients, the legitimacy of science is questioned, and expertise is redefined. Together this has created an environment where anti-vaccine activists are able to effectively spread their messages. Evidence shows that individuals turn to the Internet for vaccination advice, and suggests such sources can impact vaccination decisions - therefore it is likely that anti-vaccine websites can influence whether people vaccinate themselves or their children. This overview examines the types of rhetoric individuals may encounter online in order to better understand why the anti-vaccination movement can be convincing, despite lacking scientific support for their claims. Tactics and tropes commonly used to argue against vaccination are described. This includes actions such as skewing science, shifting hypotheses, censoring dissent, and attacking critics; also discussed are frequently made claims such as not being "anti-vaccine" but "pro-safe vaccines", that vaccines are toxic or unnatural, and more. Recognizing disingenuous claims made by the anti-vaccination movement is essential in order to critically evaluate the information and misinformation encountered online.

Integrity signals

Registry

Crossref · 10.1016/j.vaccine.2011.11.112

Cites

80 of 80 references verified0 citation errors · 0 not checkable

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  • Some of the top "hits" for vaccine-related search terms are websites that propagate anti-vaccine conspiracy theories.

    “Parents who go to the Internet will find that some of the top “hits” for vaccine-related search terms are websites that propagate anti-vaccine conspiracy theories [14], [15].”
  • Attempts at intervention that cite claims by scientists and medical professionals may fail on people who are sympathetic to a variety of conspiracy claims.

    “Such attempts at intervention may therefore fail on people who are sympathetic to a variety of conspiracy claims [14], [15].”

Cites

1 retracted

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3 of the 83 references couldn’t be matched to a known paper.

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Authors
Kata, A.
Affiliations
McMaster University (CA)
Corresponding author
Kata, Anna
Venue
Vaccine
Publisher
Elsevier BV
Published
2012-05
Volume
30
Issue
25
Pages
3778-3789
ISSN
0264-410X (ISSN-L)
OpenAlex
W2062321610
Cited by
1,094
References
83
Citations by year
2026: 36 · 2025: 65 · 2024: 77 · 2023: 111 · 2022: 124 · 2021: 151 · 2020: 158 · 2019: 81 · 2018: 73 · 2017: 58 · 2016: 60 · 2015: 47 · 2014: 20 · 2013: 24 · 2012: 9
FWCI
56.58
Type
journal article
Language
en
Open access
closed
Locations
  • Vaccine (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
  • Social Sciences › Health › Vaccine Coverage and Hesitancy
  • Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
Keywords
anti-vaccine movement, anti-vaccine activism, Web 2.0, misinformation, vaccine hesitancy, user-generated content, science communication, online health information
MeSH terms
Communication, Decision Making, Humans, Health Knowledge, Attitudes, Practice, Patient Acceptance of Health Care, Vaccination, Vaccines, Health Communication, Social Media

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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