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Cited by 652

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

Interactivity and vividness effects on social presence and involvement with a web-based advertisement

Fortin, David R., Dholakia, Ruby Roy·2005·Journal of Business Research
DOI 10.1016/s0148-2963(03)00106-1
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Citations

Cites

Show all 8 references

Research works printed but not linked: 23

  1. Bailey M. The effects of progressive levels of interactivity in an interactive video lesson on achievement, attitude and peer interaction. Unpublished doctoral dissertation, Kansas State University; 1992.
  2. Batra, 1990, Measuring the hedonic and utilitarian sources of consumer attitudes, Mark. Lett, 2, 159, 10.1007/BF00436035 · DOI
  3. Cacioppo, 1984, The efficient assessment of need for cognition, J. Pers. Assess, 48, 306, 10.1207/s15327752jpa4803_13 · DOI · Paper page
  4. Ducoffe, 1996, Advertising value and advertising on the web, J. Advert. Res, 36, 21
  5. Frazer C, McMillan S. Sophistication on the World Wide Web: evaluating structure, function and commercial goals of web sites. Presented at the Advertising and Consumer Psychology Conference, Bloomfield Hills (MI). 1996. [May].
  6. Haugvedt, 1992, Need for cognition and advertising: understanding the role of personality variables in consumer behavior, J. Consum. Psychol, 1, 239, 10.1016/S1057-7408(08)80038-1 · DOI · Paper page
  7. Hoffman, 1996, Marketing in hypermedia computer-mediated environments: conceptual foundations, J. Mark, 60, 50, 10.2307/1251841 · DOI
  8. Holbrook, 1987, Assessing the role of emotions as mediators of consumer responses to advertising, J. Consum. Res, 14, 404, 10.1086/209123 · DOI · Paper page
  9. Ketanurak V. An empirical investigation of the degree of interactivity in an interactive multimedia instructional program. Unpublished doctoral dissertation. University of Wisconsin-Milwaukee; 1996.
  10. Kroeber-Riel, 1979, Activation research: psychobiological approaches in consumer research, J. Consum. Res, 5, 240, 10.1086/208736 · DOI · Paper page
  11. Ku L. Impacts of interactivity from computer-mediated communication in an organizational setting: a study of electronic mail, Unpublished doctoral dissertation. Michigan State University, East Lansing (MI); 1992.
  12. Lee, 1995, How and why people watch TV: implications for the future of interactive television, J. Advert. Res, 9
  13. Morris, 1996, The Internet as mass medium, J. Commun, 46, 39, 10.1111/j.1460-2466.1996.tb01460.x · DOI · Paper page
  14. Olney, 1991, Consumer responses to advertising: the effects of ad content, emotions and attitude toward the ad on viewing time, J. Consum. Res, 17, 440, 10.1086/208569 · DOI · Paper page
  15. Petty, 1983, Central and peripheral routes to advertising effectiveness: the moderating role of involvement, J. Consum. Res, 10, 135, 10.1086/208954 · DOI · Paper page
  16. Raman N. Determinants of Desired Exposure to Interactive Advertising. Unpublished doctoral dissertation. University of Texas at Austin; 1996.
  17. Rust, 1994, The death of advertising, J. Advert, 23, 71, 10.1080/00913367.1943.10673460 · DOI
  18. Shaw, 1993, The effects of computer mediated interactivity on idea generation: an experimental investigation, IEEE Trans. Syst. Man Cybern, 23, 737, 10.1109/21.256546 · DOI
  19. Trevino, 1987, Media symbolism, media richness and media choice in organizations: a symbolic interactionist perspective, Communic. Res, 14, 553, 10.1177/009365087014005006 · DOI · Paper page
  20. Wells, 1981, The effects of overt head movement on persuasion: compatibility and incompatibility of responses, Basic Appl. Soc. Psychol, 219
  21. Zaichkowsky, 1994, The personal involvement inventory: reduction, revision, and application to advertising, J. Advert, 23, 59, 10.1080/00913367.1943.10673459 · DOI · Paper page
  22. Zajonc, 1982, Affective and cognitive factors in preferences, J. Consum. Res, 9, 123, 10.1086/208905 · DOI · Paper page
  23. Zhang, 1996, Responses to humorous advertising: the moderating effect of need for cognition, J. Advert, 25, 15, 10.1080/00913367.1996.10673493 · DOI · Paper page

Cited by

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Metadata

Authors
Fortin, D. R., & Dholakia, R. R.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2005-03
Volume
58
Issue
3
Pages
387-396
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/s0148-2963(03)00106-1
OpenAlex
W2006992911
Cited by
652
References
8
FWCI
12.85
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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CoChat. (2026). Citation check: Interactivity and vividness effects on social presence and involvement with a web-based advertisement. https://app.cochat.ai/papers/10.1016/s0148-2963(03)00106-1
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Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research. https://doi.org/10.1016/s0148-2963(03)00106-1

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.