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MOTIVES UNDERLYING HEALTHY EATING: USING THE FOOD CHOICE QUESTIONNAIRE TO EXPLAIN VARIATION IN DIETARY INTAKE
Abstract
The Food Choice Questionnaire (FCQ), which measures the reported importance to a given individual of nine factors underlying food choice, and a food frequency questionnaire, were administered to 241 participants, who were also required to classify their diet as either 'standard', 'low in red meat' or 'vegetarian'. Respondents describing their diet as low in red meat attributed greater importance to health, natural content, weight control and ethical concern in their food choice than did those who described their diets as standard, whereas vegetarians differed significantly from those with a standard diet only on the score for ethical concern. Differences between men and women and between students and non-students in the frequency of consumption of a number of foods were shown to be mediated by differences in the importance attached to FCQ factors. Thus the generally healthier diets of women compared to men appeared to be accounted for by the greater importance attributed by women to weight control, natural content and ethical concerns.
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“Healthfulness is one among several dimensions of food quality and food choices in consumers' minds (Grunert, 2010;Pollard, Steptoe, & Wardle, 1998;Steptoe et al., 1995).”
From Relationships between functional food consumption and individual traits and values: A segmentation approach (2021) · cites this paper as Pollard et al., 1998
In the citing paper
“The scale has been found to be reliable and internally consistent [18,19].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [19]
In the citing paper
“There is strong evidence to suggest that the difference in the importance placed on naturalness, ecological welfare and weight control can explain why women generally eat healthier in comparison to men [19].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [19]
In the citing paper
“This finding supports previous research showing a positive relationship between the FCM natural content and healthy eating behaviour [19,20,64].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [19]
In the citing paper
“An increased emphasis on the motives of health, natural content and weight control has been found to associate with healthy eating behaviour [19,20,21].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [19]
In the citing paper
“Previous studies have related these FCMs to healthy eating behaviour [19,20,21].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [19]
In the citing paper
“This is in line with previous research, which shows a relationship between health, healthy eating behaviour and functional food consumption [19,20,22].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [19]
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Konttinen, H. M., Halmesvaara, O., Fogelholm, M., Saarijärvi, H., Nevalainen, J., & Erkkola, M. (2021) · Figshare · doi:10.6084/m9.figshare.14721950
Vishwakarma, K., Sekaran, V. C., Patwardhan, V., & Kamath, A. (2026) · F1000Research · doi:10.12688/f1000research.123325.5
“This process of food selection could be based on their developed beliefs or attitudes towards healthy eating.”
Exploring food choices among educated adults in the United Arab Emirates
Zidan, S. J., Hilary, S., & Platat, C. (2026) · Frontiers in Nutrition · doi:10.3389/fnut.2025.1708017
“In contrast, individuals were more willing to consume unhealthy diets (e.g., Western diets) when they gave importance to familiarity, price, and convenience motives (5, 7, 8).”
Zidan, S. J., Hilary, S., & Platat, C. (2026) · Heliyon · doi:10.1016/j.heliyon.2026.e45092
Metadata
- Authors
- POLLARD, T. M., STEPTOE, A., & WARDLE, J.
- Affiliations
- University of London (GB)
- Venue
- Journal of Biosocial Science
- Publisher
- Cambridge University Press (CUP)
- Published
- 1998-04
- Volume
- 30
- Issue
- 2
- Pages
- 165-179
- ISSN
- 0021-9320 (ISSN-L)
- 1469-7599
- OpenAlex
- W1988500082
- Cited by
- 198
- References
- 30
- Citations by year
- 2026: 4 · 2025: 7 · 2024: 7 · 2023: 10 · 2022: 10 · 2021: 17 · 2020: 12 · 2019: 11 · 2018: 10 · 2017: 14 · 2016: 13 · 2015: 12 · 2014: 11 · 2013: 6 · 2012: 9
- FWCI
- 0.72
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Biosocial Science (publishedVersion)
- PubMed (publishedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Topics
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Nutritional Studies and Diet
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- Food Choice Questionnaire, food choice motives, healthy eating, vegetarian diet, weight management, sex differences in diet, food frequency
- MeSH terms
- Adult, Choice Behavior, Diet, Feeding Behavior, Female, Food Preferences, Humans, Male, Surveys and Questionnaires, Health Behavior
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