Development of a measure of the motives underlying the selection of food: The food choice questionnaire
Abstract
A number of factors are thought to influence people's dietary choices, including health, cost, convenience and taste, but there are no measures that address health-related and non-health-related factors in a systematic fashion. This paper describes the development of a multidimensional measure of motives related to food choice. The Food Choice Questionnaire (FCQ) was developed through factor analysis of responses from a sample of 358 adults ranging in age from 18 to 87 years. Nine factors emerged, and were labelled health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity and ethical concern. The questionnaire structure was verified using confirmatory factor analysis in a second sample (n = 358), and test-retest reliability over a 2- to 3-week period was satisfactory. Convergent validity was investigated by testing associations between FCQ scales and measures of dietary restraint, eating style, the value of health, health locus of control and personality factors. Differences in motives for food choice associated with sex, age and income were found. The potential uses of this measure in health psychology and other areas are discussed.
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Healthfulness is one among several dimensions of food quality and food choices in consumers' minds.
“Healthfulness is one among several dimensions of food quality and food choices in consumers' minds (Grunert, 2010;Pollard, Steptoe, & Wardle, 1998;Steptoe et al., 1995).”
From Relationships between functional food consumption and individual traits and values: A segmentation approach (2021) · cites this paper as Steptoe et al., 1995
The Food Choice Questionnaire (FCQ) has been found to be reliable and internally consistent.
“The scale has been found to be reliable and internally consistent [18,19].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [18]
The finding that price, sensory appeal, convenience and health were strong motives is comparable with research conducted by Steptoe et al. and Carrillo et al.
“This is comparable with research conducted by Steptoe et al. [18] and Carrillo, Varela, Salvador and Fiszman [54].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [18]
The finding that young emerging adults gave a higher rating for weight control than older emerging adults contradicts existing literature which has shown that weight control becomes more important with increasing age.
“This finding contradicts existing literature [18,58], which has shown that weight control becomes more important with increasing age.”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [18]
People take into account certain motives that govern their food choice.
“When selecting food products, people take into account certain motives that govern their food choice [18].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [18]
Steptoe et al. and Carrillo et al. found that sensory appeal, convenience, price and health are considered the most important motives.
“These authors found that sensory appeal, convenience, price and health are considered the most important motives.”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [18]
Health and weight control are related concepts.
“However, since health and weight control are related concepts [18], consumers might think that functional foods do help with maintaining body weight.”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [18]
Existing literature indicates that health is one of the most important food choice motives.
“Existing literature indicates that health is one of the most important FCMs [18,54].”
From The association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults (2020) · cites this paper as [18]
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- Authors
- STEPTOE, A., POLLARD, T. M., & WARDLE, J.
- Affiliations
- St George's Hospital (GB)
- St George's, University of London (GB)
- Venue
- Appetite
- Publisher
- Elsevier BV
- Published
- 1995-12
- Volume
- 25
- Issue
- 3
- Pages
- 267-284
- ISSN
- 0195-6663 (ISSN-L)
- OpenAlex
- W2092090987
- Cited by
- 2,176
- References
- 36
- Citations by year
- 2026: 105 · 2025: 136 · 2024: 124 · 2023: 129 · 2022: 153 · 2021: 171 · 2020: 151 · 2019: 120 · 2018: 117 · 2017: 108 · 2016: 105 · 2015: 99 · 2014: 83 · 2013: 95 · 2012: 75
- FWCI
- 7.09
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Appetite (publishedVersion)
- PubMed (publishedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Topics
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Keywords
- food choice motives, Food Choice Questionnaire, dietary restraint, eating styles, health locus of control, food prices, weight management, food familiarity, sensory appeal, questionnaire development, test-retest reliability, convergent validity
- MeSH terms
- Adolescent, Adult, Aged, Aged, 80 and over, Ethics, Feeding Behavior, Female, Food, Food Preferences, Health, Humans, Male, Middle Aged, Nutritional Physiological Phenomena, Surveys and Questionnaires, Sensation, Weight Loss
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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