Effects of message repetition and position on cognitive response, recall, and persuasion.

“Beyond this, the positive impacts of repeated exposure on learning, message believability, and attitudes have been demonstrated with low doses of persuasive messages (Betts et al., 2019; Cacioppo & Petty, 1979; Fazio et al., 2015; Morgan & Cappella, 2023).”

“According to Cacioppo and Petty (1979), stronger message agreement parallels persuasiveness, message recall, and position-relevant cognitions.”

“…of Korea However, researchers have also found that repetition of the same ad does not always improve ad recall, due to satiation and lack of attention, which suggests an inverted-U relationship between number of exposures and message impact (Cacioppo & Petty, 1979; Calder & Sternthal, 1980).”

“Their usual approach is to cite a series of "dos and don'ts" along with the perspective that use of visual aids are of potential benefit to speakers' success. Often repeated in popular textbooks is a study by Linkugel and Berg (1970) who reported that, when knowledge was imparted by telling alone, recall was 70% 3 hr.…”

“Cacioppo and Petty, (1979, 1989) suggest these effects are possible for both familiar and novel messages. Lane (2000) tested repetition effects on incongruent messages.”

“전통적인 마케팅의 확산 모형 (diffusion model)에 따르면, 제품에 대한 인지도 자체 가 부족한 확산 초기 시점에는 인지도 및 정보의 확산 이 제품의 성공적 확산에 핵심 요소이며, 제품에 대한 인지도는 있지만 제품의 질(quality) 에 대한 불확실성 이 높아지는 확산 중후기 시점에는 소비자들의 태도 변 화가 제품의 성공적 확산에 핵심 요소인 것으로 알려져 있다 (Greenwald 1968; Petty and Cacioppo 1979; Petty, Cacioppo and Goldman 1981).”

“That is, they are likely to pay more attention to the message, have greater ability to process the message, and show more willingness to spend cognitive resources to expound on the message (Cacioppo & Petty, 1979).”

“, those supported by strong arguments) increases with the amount of exposure (Cacioppo and Petty, 1979), while agreement with low quality messages decreases with increased exposure (Cacioppo and Petty, 1985).”

“Even if the advertising stimuli in the trailer and the advergame are not processed consciously, repeated exposure may still have a positive impact on brand evaluations through the mere-exposure effect (Cacioppo & Petty 1979).”

“First, reactance escalation : directive language and argument repetition increase resistance, and excessive pressure may cause stage regression (Cacioppo and Petty, 1979; Dillard and Shen, 2005).”

“As exposure frequency increases, the influence of the information initially strengthens, then declines (Cacioppo & Petty, 1979).”

“Instead, repeating identical recourse options would likely attenuate the effect due to repetition discomfort [Cacioppo and Petty, 1979].”

“…vision and clearly describing it) because we were unsure whether a one-time reference to the vision would be effective enough, and repetition also has a persuasive influence (Cacioppo & Petty, 1979); that is, repetition leads to positive affect, as shown in a number of experiments (Zajonc, 1984).”

“However, repetition may also have adverse effects if it exceeds a certain threshold, resulting in an inverted U-shaped relationship [29, 30].”

“This foundation draws more from traditional research on pro-attitudinal messages (Cacioppo & Petty, 1979; Edwards & Smith, 1996) than from experimental investigations on paradoxical thinking.”

“The dominant paradigm in this literature, shaped by the seminal works of Berlyne (1970), Cacioppo and Petty (1979), and Belch (1982), posits a nonmo-notonic advertising response across various dependent measures (such as brand attitudes, ad recall, or purchase intentions).”

“…i.e., generate diversi-fied descriptions for the same qep to avoid repetition of output messages that can lead to annoyance and boredom [8]. mocha [2, 17] aids learner-friendly interaction and visualization of the impact of alternative physical operator choices on a selected qep for a…”

“Persuasion research suggests that concentrated exposure can have diminishing marginal returns [15, 16] and advertisements are often spaced out over time to prevent “wearout” and encourage purchase [17, 18].”

“Asimismo, otra técnica muy utilizada por ambos periódicos, aunque no en la misma publicidad, es la repetición (Cacciopo & Petty, 1979).”

“This model has been widely used in advertising research (Cacioppo & Petty, 1979; Petty & Cacioppo, 1979, 1984a, 1984b, 1986; Petty, Cacioppo, & Goldman, 1981; Petty, Cacioppo, & Schumann, 1983) and is considered one of the most influential theoretical contributions in marketing (Beard, 2010).”

“Studies that examine the various types of exposure to an advertising message (Cacioppo and Petty, 1979; Mitchell and Olson, 1981; Schumann, Petty and Clemons, 1990) yield different results as regards the effects of an advertising campaign for a product that limits consumer exposure to the…”

“（E-mail: naoaki.kawakami@ hmn.shimane-u.ac.jp） 心理学研究 2018年 doi.org/10.4992/jjpsy.88.16057 原 著 論 文 Original Article メッセージの認知の仕方自体に直接的に働きかける要 因だけでなく，メッセージ内容や判断とは本来無関係 であるはずの要因にも影響を受けるかもしれない。 ヒューリスティクスと流暢性 人が態度や意見を表明する際，さまざまなバイアス の影響を受けることは広く知られている。例えば，プ ライミング効果に代表されるように，ある人物につい ての印象を評価するとき，前もって人種や職業などカ テゴリ情報を与えられると，ステレオ…”

“Petty and Cacioppo [9] revealed that in advertising the most important thing is message content which makes the customer involvement high neither the presenter.”

“However, only negative cognitions were used for the data analysis, which was similar to the method used in a previous study conducted by Cacioppo and Petty (1979). In the current study, negative cognitions were measured by asking respondents to write their thoughts on the campaign message.”

“Cacioppo and Petty (1979b) suggest that this result was due to boredom which then led to the decrease m favorable thoughts » The judge’s summation can be viewed as repeated presentation of the trial evidence. As Cacioppo and Petty demonstrated, repeated exposure allows individuals to revisit and elaborate further on t…”