Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object.

Wu, Chenghuan, Shaffer, David R.·1987·Journal of Personality and Social Psychology
DOI 10.1037//0022-3514.52.4.677

Cites (1)

  1. Attitude-behavior relations: A theoretical analysis and review of empirical research
    Ajzen, Icek, Fishbein, Martin · 1977 · Psychological Bulletin

Show all 1 references

Cited by (16)

  1. Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
    Ohanian, Roobina · 1990 · Journal of Advertising
  2. The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
    Pornpitakpan, Chanthika · 2004 · Journal of Applied Social Psychology
  3. The role of anomalous data in knowledge acquisition: A theoretical framework and implications for science instruction.
    Chinn, Clark A., Brewer, William F. · 1993 · Review of Educational Research
  4. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
    Goldsmith, Ronald E., Lafferty, Barbara A., Newell, Stephen J. · 2000 · Journal of Advertising
  5. Informational influence in organizations: An integrated approach to knowledge adoption
    Sussman, Stephanie Watts, Siegal, Wendy Schneier · 2003 · Information Systems Research

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Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object. https://app.cochat.ai/papers/10.1037//0022-3514.52.4.677
The paper
Wu, C., & Shaffer, D. R. (1987). Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object. Journal of Personality and Social Psychology. https://doi.org/10.1037//0022-3514.52.4.677

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.