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The effects of promotion and prevention cues on creativity.
Abstract
This study tested whether cues associated with promotion and prevention regulatory foci influence creativity. The authors predicted that the "risky," explorative processing style elicited by promotion cues, relative to the risk-averse, perseverant processing style elicited by prevention cues, would facilitate creative thought. These predictions were supported by two experiments in which promotion cues bolstered both creative insight (Experiment 1) and creative generation (Experiment 2) relative to prevention cues. Experiments 3 and 4 provided evidence for the process account of these findings. suggesting that promotion cues, relative to prevention cues, produce a riskier response bias (Experiment 3) and bolster memory search for novel responses (Experiment 4). A final experiment provided evidence that individual differences in regulatory focus influence creative problem solving in a manner analogous to that of incidental promotion and prevention cues.
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“are more willing to take risks”
From Energy Management of People in Organizations: A Review and Research Agenda (2011) · cites this paper as Friedman and Förster 2001
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“People with a promotion focus are more creative problem-solvers (Friedman and Förster 2001)”
From Energy Management of People in Organizations: A Review and Research Agenda (2011) · cites this paper as Friedman and Förster 2001
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Metadata
- Authors
- Friedman, R. S., & Förster, J.
- Affiliations
- University of Maryland, College Park (US)
- ORCID
- Friedman, Ronald S.
- Venue
- Journal of Personality and Social Psychology
- Published
- 2001
- Volume
- 81
- Issue
- 6
- Pages
- 1001-1013
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2043358607
- Cited by
- 1,094
- References
- 56
- Citations by year
- 2026: 15 · 2025: 45 · 2024: 42 · 2023: 38 · 2022: 54 · 2021: 55 · 2020: 53 · 2019: 75 · 2018: 58 · 2017: 57 · 2016: 79 · 2015: 54 · 2014: 73 · 2013: 58 · 2012: 59
- FWCI
- 12.49
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- regulatory focus, creativity, creative insight, creative generation, response bias, memory search, creative problem solving, individual differences
- MeSH terms
- Achievement, Creativity, Cues, Humans, Random Allocation
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