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The effects of promotion and prevention cues on creativity.

Friedman, Ronald S., Förster, Jens·2001·Journal of Personality and Social Psychology

DOI 10.1037/0022-3514.81.6.1001

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Abstract

This study tested whether cues associated with promotion and prevention regulatory foci influence creativity. The authors predicted that the "risky," explorative processing style elicited by promotion cues, relative to the risk-averse, perseverant processing style elicited by prevention cues, would facilitate creative thought. These predictions were supported by two experiments in which promotion cues bolstered both creative insight (Experiment 1) and creative generation (Experiment 2) relative to prevention cues. Experiments 3 and 4 provided evidence for the process account of these findings. suggesting that promotion cues, relative to prevention cues, produce a riskier response bias (Experiment 3) and bolster memory search for novel responses (Experiment 4). A final experiment provided evidence that individual differences in regulatory focus influence creative problem solving in a manner analogous to that of incidental promotion and prevention cues.

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Authors: Friedman, R. S., & Förster, J.
Affiliations: University of Maryland, College Park (US)
ORCID: Friedman, Ronald S.
Venue: Journal of Personality and Social Psychology
Publisher: American Psychological Association (APA)
Published: 2001
Volume: 81
Issue: 6
Pages: 1001-1013
ISSN: 0022-3514 (ISSN-L)
1939-1315
DOI: 10.1037/0022-3514.81.6.1001
OpenAlex: W2043358607
Cited by: 1,094
References: 56
Citations by year: 2026: 15 · 2025: 45 · 2024: 42 · 2023: 38 · 2022: 54 · 2021: 55 · 2020: 53 · 2019: 75 · 2018: 58 · 2017: 57 · 2016: 79 · 2015: 54 · 2014: 73 · 2013: 58 · 2012: 59
FWCI: 12.49
Type: journal article
Language: en
Open access: closed
Locations: Journal of Personality and Social Psychology (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Keywords: regulatory focus, creativity, creative insight, creative generation, response bias, memory search, creative problem solving, individual differences
MeSH terms: Achievement, Creativity, Cues, Humans, Random Allocation

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The effects of promotion and prevention cues on creativity.

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