Cited by 948Media Influence and HealthNutrition, Health and Food BehaviorConsumer Attitudes and Food Labeling

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Priming effects of television food advertising on eating behavior.

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Harris, Jennifer L., Bargh, John A., Brownell, Kelly D.·2009·Health Psychology

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Abstract

OBJECTIVE: Health advocates have focused on the prevalence of advertising for calorie-dense low-nutrient foods as a significant contributor to the obesity epidemic. This research tests the hypothesis that exposure to food advertising during TV viewing may also contribute to obesity by triggering automatic snacking of available food. DESIGN: In Experiments 1a and 1b, elementary-school-age children watched a cartoon that contained either food advertising or advertising for other products and received a snack while watching. In Experiment 2, adults watched a TV program that included food advertising that promoted snacking and/or fun product benefits, food advertising that promoted nutrition benefits, or no food advertising. The adults then tasted and evaluated a range of healthy to unhealthy snack foods in an apparently separate experiment. MAIN OUTCOME MEASURES: Amount of snack foods consumed during and after advertising exposure. RESULTS: Children consumed 45% more when exposed to food advertising. Adults consumed more of both healthy and unhealthy snack foods following exposure to snack food advertising compared to the other conditions. In both experiments, food advertising increased consumption of products not in the presented advertisements, and these effects were not related to reported hunger or other conscious influences. CONCLUSION: These experiments demonstrate the power of food advertising to prime automatic eating behaviors and thus influence far more than brand preference alone.

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Authors: Harris, J. L., Bargh, J. A., & Brownell, K. D.
Affiliations: Yale University (US)
ORCID: Harris, Jennifer L.
Bargh, John A.
Venue: Health Psychology
Publisher: American Psychological Association (APA)
Published: 2009
Volume: 28
Issue: 4
Pages: 404-413
ISSN: 0278-6133 (ISSN-L)
1930-7810
DOI: 10.1037/a0014399
PMC: PMC2743554
OpenAlex: W2135279230
Cited by: 945
References: 51
Citations by year: 2026: 25 · 2025: 43 · 2024: 48 · 2023: 40 · 2022: 55 · 2021: 44 · 2020: 52 · 2019: 51 · 2018: 49 · 2017: 63 · 2016: 87 · 2015: 88 · 2014: 78 · 2013: 74 · 2012: 54
FWCI: 966.88
Type: journal article
Language: en
Open access: green
www.ncbi.nlm.nih.gov
Locations: Health Psychology (publishedVersion)
PubMed (publishedVersion)
PubMed Central (acceptedVersion)
Funders: National Institute of Mental Health (R01-MH60767)
Yale Rudd Center for Food Policy and Obesity
Topics: Social Sciences › Communication › Media Influence and Health
Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords: food advertising, television advertising, dietary habits, snacking, obesity, priming, children, snack food consumption
MeSH terms: Adolescent, Adult, Advertising, Energy Intake, Child, Cues, Diet, Reducing, Feeding Behavior, Female, Food, Food Preferences, Humans, Male, Nutrition Surveys, Nutritive Value, Obesity, Television, Young Adult

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Priming effects of television food advertising on eating behavior.

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