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Priming effects of television food advertising on eating behavior.
Open accessAbstract
OBJECTIVE: Health advocates have focused on the prevalence of advertising for calorie-dense low-nutrient foods as a significant contributor to the obesity epidemic. This research tests the hypothesis that exposure to food advertising during TV viewing may also contribute to obesity by triggering automatic snacking of available food. DESIGN: In Experiments 1a and 1b, elementary-school-age children watched a cartoon that contained either food advertising or advertising for other products and received a snack while watching. In Experiment 2, adults watched a TV program that included food advertising that promoted snacking and/or fun product benefits, food advertising that promoted nutrition benefits, or no food advertising. The adults then tasted and evaluated a range of healthy to unhealthy snack foods in an apparently separate experiment. MAIN OUTCOME MEASURES: Amount of snack foods consumed during and after advertising exposure. RESULTS: Children consumed 45% more when exposed to food advertising. Adults consumed more of both healthy and unhealthy snack foods following exposure to snack food advertising compared to the other conditions. In both experiments, food advertising increased consumption of products not in the presented advertisements, and these effects were not related to reported hunger or other conscious influences. CONCLUSION: These experiments demonstrate the power of food advertising to prime automatic eating behaviors and thus influence far more than brand preference alone.
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“Both of these approaches address consumers’ access to information about food, and thus far, there are mixed results in terms of the potential impacts of these strategies on eating behavior [10-23].”
From Healthier side dishes at restaurants: an analysis of children's perspectives, menu content, and energy impacts (2014) · cites this paper as [17]
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“Several recent policy approaches are congruent with the goal of promoting healthier eating in restaurants, including regulations focused on menu labeling and marketing.”
From Healthier side dishes at restaurants: an analysis of children's perspectives, menu content, and energy impacts (2014) · cites this paper as [17]
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van Koningsbruggen, G. M., Stroebe, W., & Aarts, H. (2012) · Social Psychological and Personality Science · doi:10.1177/1948550612471061 · Cited by 16
Parkes, A., Sweeting, H. N., Young, R., & Wight, D. (2016) · Journal of Epidemiology & Community Health · doi:10.1136/jech-2015-206616 · Cited by 15
Palcu, J., Haasova, S., & Florack, A. (2019) · Appetite · doi:10.1016/j.appet.2019.04.007 · Cited by 18
Metadata
- Authors
- Harris, J. L., Bargh, J. A., & Brownell, K. D.
- Affiliations
- Yale University (US)
- Venue
- Health Psychology
- Published
- 2009
- Volume
- 28
- Issue
- 4
- Pages
- 404-413
- ISSN
- 0278-6133 (ISSN-L)
- 1930-7810
- PMC
- PMC2743554
- OpenAlex
- W2135279230
- Cited by
- 945
- References
- 51
- Citations by year
- 2026: 25 · 2025: 43 · 2024: 48 · 2023: 40 · 2022: 55 · 2021: 44 · 2020: 52 · 2019: 51 · 2018: 49 · 2017: 63 · 2016: 87 · 2015: 88 · 2014: 78 · 2013: 74 · 2012: 54
- FWCI
- 966.88
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Health Psychology (publishedVersion)
- PubMed (publishedVersion)
- PubMed Central (acceptedVersion)
- Funders
- National Institute of Mental Health (R01-MH60767)
- Yale Rudd Center for Food Policy and Obesity
- Topics
- Social Sciences › Communication › Media Influence and Health
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- food advertising, television advertising, dietary habits, snacking, obesity, priming, children, snack food consumption
- MeSH terms
- Adolescent, Adult, Advertising, Energy Intake, Child, Cues, Diet, Reducing, Feeding Behavior, Female, Food, Food Preferences, Humans, Male, Nutrition Surveys, Nutritive Value, Obesity, Television, Young Adult
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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