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Attribution versus persuasion as a means for modifying behavior.
Abstract
The present research compared the relative effectiveness of an attribution strategy with a persuasion strategy in changing behavior. Study 1 attempted to teach fifth graders not to litter and to clean up after others. An attribution group was repeatedly told that they were neat and tidy people, a persuasion group was repeatedly told that they should be neat and tidy, and a control group received no treatment. Attribution proved considerably more effective in modifying behavior. Study 2 tried to discover whether similar effects would hold for a more central aspect of school performance, math achievement and self-esteem, and whether an attribution of ability would be as effective as an attribution of motivation. Repeatedly attributing to second graders either the ability or the motivation to do well in math proved more effective than comparable persuasion or no-treatment control groups, although a group receiving straight reinforcement for math problem-solving behavior also did well. It is suggested that persuasion often suffers because it involves a negative attribution (a person should be what he is not), while attribution generally gains because it disguises persuasive intent.
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“SFPs of initially false positive trait ascriptions emerge in many other situations too.They also occurred, for instance, when adults ascribed to children traits such as being tidy (Miller et al. 1975), charitable (Jensen and Moore 1977), or cooperative (Grusec et al. 1978).”
From What Is the Function of Confirmation Bias? (2022) · cites this paper as Miller et al. 1975
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Metadata
- Authors
- Miller, R. L., Brickman, P., & Bolen, D.
- Affiliations
- Georgetown University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1975-03
- Volume
- 31
- Issue
- 3
- Pages
- 430-441
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2063967140
- Cited by
- 348
- References
- 28
- Citations by year
- 2026: 1 · 2025: 3 · 2024: 4 · 2023: 5 · 2022: 7 · 2021: 5 · 2020: 6 · 2019: 5 · 2018: 28 · 2017: 7 · 2016: 7 · 2015: 7 · 2014: 5 · 2013: 13 · 2012: 7
- FWCI
- 57.26
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Developmental and Educational Psychology › Behavioral and Psychological Studies
- Keywords
- attribution theory, persuasion, behavior modification, self-perception, littering, mathematics achievement, self-esteem, ability attribution, reinforcement, children
- MeSH terms
- Achievement, Aptitude, Behavior Therapy, Child, Ethics, Female, Humans, Male, Mathematics, Motivation, Persuasive Communication, Problem Solving, Reinforcement, Verbal, Self Concept, Social Perception, Time Factors
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