Forgetting as a consequence and enabler of creative thinking
Abstract
Four experiments examined the interplay of memory and creative cognition, showing that attempting to think of new uses for an object can cause the forgetting of old uses. Specifically, using an adapted version of the Alternative Uses Task (Guilford, 1957), participants studied several uses for a variety of common household objects before attempting to generate new uses for half of those objects. As revealed by performance on a final cued-recall task, attempting to generate new uses caused participants to forget the studied uses. This thinking-induced forgetting effect was observed regardless of whether participants attempted to generate unusual uses or common uses, but failed to emerge when participants used the studied uses as hints to guide their generation of new uses. Additionally, the forgetting effect correlated with individual differences in creativity such that participants who exhibited more forgetting generated more creative uses than participants who exhibited less forgetting. These findings indicate that thinking can cause forgetting and that such forgetting may contribute to the ability to think creatively.
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Episodic memories are sometimes drawn upon during divergent thinking.
“episodic memories are sometimes drawn upon during divergent thinking (Gilhooly et al. 2007;Runco and Acar 2010;Storm and Patel 2014);”
From Neural Mechanisms of Episodic Retrieval Support Divergent Creative Thinking (2019) · cites this paper as Storm and Patel 2014
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Smith, S. M., & Ward, T. B. (2012) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780199734689.013.0023 · Cited by 56 · see citing works
Escaping mental fixation: Incubation and inhibition in creative problem solving
Koppel, R. H., & Storm, B. C. (2013) · Memory · doi:10.1080/09658211.2013.789914 · Cited by 55 · see citing works
Self-citationRetrieval-Induced Forgetting Predicts Failure to Recall Negative Autobiographical Memories
Storm, B. C., & Jobe, T. A. (2012) · Psychological Science · doi:10.1177/0956797612443837 · Cited by 53 · see citing works
Self-citationRetrieval-induced forgetting and mental imagery
Saunders, J., Fernandes, M., & Kosnes, L. (2009) · Memory & Cognition · doi:10.3758/mc.37.6.819 · Cited by 49 · see citing works
Part-Set Cuing Effects in Younger and Older Adults.
Marsh, E. J., Dolan, P. O., Balota, D. A., & Roediger, H. L., III (2004) · Psychology and Aging · doi:10.1037/0882-7974.19.1.134 · Cited by 47 · see citing works
The Role of Inhibitory Control in the Production of Misinformation Effects.
MacLeod, M. D., & Saunders, J. (2005) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037/0278-7393.31.5.964 · Cited by 43 · see citing works
Bristol, A. S., & Viskontas, I. V. (2006) · Cambridge University Press eBooks · doi:10.1017/cbo9780511606915.005 · Cited by 41 · see citing works
Conscious and unconscious lexical retrieval blocking in younger and older adults.
Logan, J. M., & Balota, D. (2003) · Psychology and Aging · doi:10.1037/0882-7974.18.3.537 · Cited by 37 · see citing works
Retrieval Inhibition and Memory Distortion
MacLeod, M. D., & Saunders, J. (2008) · Current Directions in Psychological Science · doi:10.1111/j.1467-8721.2008.00542.x · Cited by 33 · see citing works
Effects of dividing attention on the memory-block effect.
Kinoshita, S., & Towgood, K. J. (2001) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037//0278-7393.27.3.889 · Cited by 26 · see citing works
Inhibition and Choice: A Neurobehavioral Approach to Problems of Plasticity in Behavior.
Singer, J. E., Diamond, S., Balvin, R. S., & Diamond, F. R. (1965) · Journal of Health and Human Behavior · doi:10.2307/2948626 · Cited by 24 · see citing works
Storm, B. C., & Jobe, T. A. (2012) · Memory · doi:10.1080/09658211.2012.654796 · Cited by 19 · see citing works
Self-citationThe role of thought suppression in building mental blocks
Kozak, M. N., Sternglanz, R. W., Viswanathan, U., & Wegner, D. M. (2007) · Consciousness and Cognition · doi:10.1016/j.concog.2007.05.007 · Cited by 17 · see citing works
Eliminating the memory blocking effect
Leynes, P. A., Rass, O., & Landau, J. D. (2008) · Memory · doi:10.1080/09658210802348038 · Cited by 14 · see citing works
Conformity to Experimenter‐Provided Examples: Will People use an Unusual Feature?
Landau, J. D., & LEHR, D. P. (2004) · The Journal of Creative Behavior · doi:10.1002/j.2162-6057.2004.tb01239.x · Cited by 13 · see citing works
Unblocking memory through directed forgetting
Koppel, R. H., & Storm, B. C. (2012) · Journal of Cognitive Psychology · doi:10.1080/20445911.2012.716822 · Cited by 13 · see citing works
Self-citation
Flagged first, then by citations
Cited by
Sorted by citations
The Biology of Forgetting—A Perspective
Davis, R. L., & Zhong, Y. (2017) · Neuron · doi:10.1016/j.neuron.2017.05.039 · Cited by 324 · see citing works
Creativity and Memory: Effects of an Episodic-Specificity Induction on Divergent Thinking
Madore, K. P., Addis, D. R., & Schacter, D. L. (2015) · Psychological Science · doi:10.1177/0956797615591863 · Cited by 242 · see citing works
Forgetting as a consequence of retrieval: A meta-analytic review of retrieval-induced forgetting.
Murayama, K., Miyatsu, T., Buchli, D. R., & Storm, B. C. (2014) · Psychological Bulletin · doi:10.1037/a0037505 · Cited by 230 · see citing works
Self-citationSaving-Enhanced Memory: The Benefits of Saving on the Learning and Remembering of New Information
Storm, B. C., & Stone, S. M. (2015) · Psychological Science · doi:10.1177/0956797614559285 · Cited by 192 · see citing works
Self-citationThe role of memory in creative ideation
Benedek, M., Beaty, R. E., Schacter, D. L., & Kenett, Y. N. (2023) · Nature Reviews Psychology · doi:10.1038/s44159-023-00158-z · Cited by 177 · see citing works
Cassotti, M., Agogué, M., Camarda, A., Houdé, O., & Borst, G. (2016) · New Directions for Child and Adolescent Development · doi:10.1002/cad.20153 · Cited by 148 · see citing works
Neural Mechanisms of Episodic Retrieval Support Divergent Creative Thinking
Madore, K. P., Thakral, P. P., Beaty, R. E., Addis, D. R., & Schacter, D. L. (2019) · Cerebral Cortex · doi:10.1093/cercor/bhx312 · Cited by 137 · see citing works
Why Forget? On the Adaptive Value of Memory Loss
Nørby, S. (2015) · Perspectives on Psychological Science · doi:10.1177/1745691615596787 · Cited by 136 · see citing works
Fuzzy-trace theory and lifespan cognitive development
Brainerd, C. J., & Reyna, V. F. (2015) · Developmental Review · doi:10.1016/j.dr.2015.07.006 · Cited by 113 · see citing works
Forthmann, B., Holling, H., Zandi, N., Gerwig, A., Çelik, P., Storme, M., & Lubart, T. (2016) · Thinking Skills and Creativity · doi:10.1016/j.tsc.2016.12.005 · Cited by 84 · see citing works
Thakral, P. P., Madore, K. P., Kalinowski, S. E., & Schacter, D. L. (2020) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.2003535117 · Cited by 83 · see citing works
The Many Faces of Forgetting: Toward a Constructive View of Forgetting in Everyday Life
Fawcett, J. M., & Hulbert, J. C. (2020) · Journal of Applied Research in Memory and Cognition · doi:10.1016/j.jarmac.2019.11.002 · Cited by 64 · see citing works
Do we need inhibitory control to be creative? Evidence from a dual-task paradigm.
Camarda, A., Borst, G., Agogué, M., Habib, M., Weil, B., Houdé, O., & Cassotti, M. (2017) · Psychology of Aesthetics Creativity and the Arts · doi:10.1037/aca0000140 · Cited by 61 · see citing works
Storm, B. C., Angello, G. M., Buchli, D. R., Koppel, R. H., Little, J. L., & Nestojko, J. F. (2015) · The Psychology of learning and motivation/The psychology of learning and motivation · doi:10.1016/bs.plm.2014.09.005 · Cited by 60 · see citing works
Self-citationAltered states phenomena induced by visual flicker light stimulation
Bartossek, M. T., Kemmerer, J., & Schmidt, T. T. (2021) · PLoS ONE · doi:10.1371/journal.pone.0253779 · Cited by 40 · see citing works
George, T., & Wiley, J. (2020) · Memory & Cognition · doi:10.3758/s13421-019-01005-4 · Cited by 38 · see citing works
Fixation, flexibility, and forgetting during alternate uses tasks.
George, T., & Wiley, J. (2018) · Psychology of Aesthetics Creativity and the Arts · doi:10.1037/aca0000173 · Cited by 38 · see citing works
Divergent thinking and constructing future events: dissociating old from new ideas
Thakral, P. P., Yang, A. C., Addis, D. R., & Schacter, D. L. (2021) · Memory · doi:10.1080/09658211.2021.1940205 · Cited by 36 · see citing works
A New Perspective on the Multidimensionality of Divergent Thinking Tasks
Forthmann, B., Bürkner, P., Benedek, M., Szardenings, C., & Holling, H. (2019) · Frontiers in Psychology · doi:10.3389/fpsyg.2019.00985 · Cited by 32 · see citing works
Option generation in decision making: ideation beyond memory retrieval
Fabio Del Missier, A., Visentini, M., & Mäntylä, T. (2015) · Frontiers in Psychology · doi:10.3389/fpsyg.2014.01584 · Cited by 30 · see citing works
Memory Inhibition as a Critical Factor Preventing Creative Problem Solving
Gomez-Ariza, C. J., Prete, F. D., del Val, L. P., Valle, T. M., Bajo, M., & Fernandez, A. (2017) · Journal of Experimental Psychology. Learning, Memory and Cognition · doi:10.1037/xlm0000348 · Cited by 24 · see citing works
Mental fixation and metacognitive predictions of insight in creative problem solving
Storm, B. C., & Rivers, M. L. (2014) · Quarterly Journal of Experimental Psychology · doi:10.1080/17470218.2014.966730 · Cited by 21 · see citing works
Self-citationLong-term effects of directed forgetting
Hupbach, A. (2017) · Memory · doi:10.1080/09658211.2017.1358748 · Cited by 19 · see citing works
A Consideration of the Seven Sins of Memory in the Context of Creative Cognition
Ditta, A. S., & Storm, B. C. (2018) · Creativity Research Journal · doi:10.1080/10400419.2018.1530914 · Cited by 19 · see citing works
Self-citationThinking about the future can cause forgetting of the past
Ditta, A. S., & Storm, B. C. (2015) · Quarterly Journal of Experimental Psychology · doi:10.1080/17470218.2015.1026362 · Cited by 17 · see citing works
Self-citationZhang, Z., Luo, Y., Wang, C., Warren, C. M., Qi, X., Xing, Q., Cao, B., Lei, Y., & Li, H. (2019) · Biological Psychology · doi:10.1016/j.biopsycho.2019.02.004 · Cited by 15 · see citing works
Roles of Rac1-Dependent Intrinsic Forgetting in Memory-Related Brain Disorders: Demon or Angel
Wang, W., Wang, Z., Cao, J., Dong, Y., & Chen, Y. (2023) · International Journal of Molecular Sciences · doi:10.3390/ijms241310736 · Cited by 11 · see citing works
Neural Representations of Conceptual Fixation during Creative Imagination
Frith, E., Gerver, C. R., Benedek, M., Christensen, A. P., & Beaty, R. E. (2022) · Creativity Research Journal · doi:10.1080/10400419.2021.2008699 · Cited by 16 · see citing works
Forgetting the literal: The role of inhibition in metaphor comprehension.
George, T., & Wiley, J. (2016) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037/xlm0000237 · Cited by 14 · see citing works
Storm, B. C., & Bui, D. C. (2015) · Memory · doi:10.1080/09658211.2015.1117640 · Cited by 13 · see citing works
Self-citationFrom da Vinci’s Flying Machines to a Theory of the Creative Process
Güss, C. D., Ahmed, S. J., & Dörner, D. (2021) · Perspectives on Psychological Science · doi:10.1177/1745691620966790 · Cited by 13 · see citing works
– The IAFOR International Conference on Education – Hawaii 2022 Official Conference Proceedings
(2022) · IAFOR International Conference on Education, official conference proceedings · doi:10.22492/issn.2189-1036.2022 · Cited by 12 · see citing works
Dynamic reconfiguration of default and frontoparietal network supports creative incubation
Li, Z., Zhang, Z., Tan, T., & Luo, J. (2025) · NeuroImage · doi:10.1016/j.neuroimage.2025.121021 · Cited by 9 · see citing works
Varieties of graded forgetting
Nørby, S. (2020) · Consciousness and Cognition · doi:10.1016/j.concog.2020.102983 · Cited by 9 · see citing works
Ditta, A. S., & Storm, B. C. (2016) · Psychological Research · doi:10.1007/s00426-016-0773-2 · Cited by 7 · see citing works
Self-citationBrain networks of creative cognition
Luchini, S. A., & Beaty, R. E. (2023) · Elsevier eBooks · doi:10.1016/b978-0-323-91840-4.00021-9 · Cited by 5 · see citing works
Explanation can cause Forgetting: Memory Dynamics in the Generation of New Arguments
Soares, J. S., & Storm, B. C. (2017) · Psychonomic Bulletin & Review · doi:10.3758/s13423-017-1283-y · Cited by 5 · see citing works
Self-citationStorm, B. C., Ditta, A. S., & George, T. (2017) · Elsevier eBooks · doi:10.1016/b978-0-12-809324-5.06232-5 · Cited by 5 · see citing works
Self-citationРоль инкубационного периода в решении задач
Valueva, E. А. (2016) · Психология Журнал Высшей школы экономики · doi:10.17323/1813-8918-2016-4-789-800 · Cited by 4 · see citing works
Odendaal, A., Levänen, S., & Westerlund, H. M. (2020) · Music Education Research · doi:10.1080/14613808.2020.1759518 · Cited by 4 · see citing works
Topf, S., & Speekenbrink, M. (2021) · doi:10.31234/osf.io/pfkyv · Cited by 4 · see citing works
There's No Such Thing as Independent Creation, and It's a Good Thing, TooPreprint
Buccafusco, C. J. (2022) · SSRN Electronic Journal · doi:10.2139/ssrn.4053743 · Cited by 4 · see citing works
Creativity in Schizophrenia: Evidence Beyond Anecdotes
Fabio Del Missier, A., Stragà, M., Galfano, G., Venerus, E., Ferrara, D., & Penolazzi, B. (2022) · Creativity Research Journal · doi:10.1080/10400419.2022.2134545 · Cited by 3 · see citing works
Altered states phenomena induced by visual flicker light stimulationPreprint
Bartossek, M. T., Kemmerer, J., & Schmidt, T. T. (2020) · doi:10.31234/osf.io/825nc · Cited by 4 · see citing works
Retrieval fluency inflates perceived preparation for difficult problems
Brashier, N. M., Ho, C. H., Hogue, T. K., & Schacter, D. L. (2023) · Memory · doi:10.1080/09658211.2023.2284401 · Cited by 2 · see citing works
Neurosciences cognitives développementales
Camarda, A., & Cassotti, M. (2020) · De Boeck Supérieur eBooks · doi:10.3917/dbu.poire.2020.01.0252 · Cited by 2 · see citing works
Qunlin, C. H. E. N., & Ke, D. I. N. G. (2022) · Advances in Psychological Science · doi:10.3724/sp.j.1042.2022.02507 · Cited by 2 · see citing works
Wojcik, D. Z., Villoria, E. D., Canal‐Bedia, R., Díez-Álamo, A. M., Yon-Hernández, J. A., & Fernández, Á. (2020) · Research in Autism · doi:10.1016/j.rasd.2020.101667 · Cited by 2 · see citing works
Do We Need to Forget Fixations to Incubate? A Paradox of the Forgetting Fixation Theory
Valueva, E. А., & Михайловна, Л. Н. (2020) · Психология Журнал Высшей школы экономики · doi:10.17323/1813-8918-2020-4-682-695 · Cited by 2 · see citing works
Die Beurteilung von Ideenqualität
Forthmann, B. (2019) · Psychologie in Bildung und Erziehung: vom Wissen zum Handeln · doi:10.1007/978-3-658-22970-2_4 · Cited by 2 · see citing works
Creativity training in organizations: a ready-to-implement concept
Gumula, J. (2020) · Gruppe Interaktion Organisation Zeitschrift für Angewandte Organisationspsychologie (GIO) · doi:10.1007/s11612-020-00501-5 · Cited by 2 · see citing works
Разумникова, О. М., & Nikolaeva, E. I. (2020) · Izvestia Herzen University Journal of Humanities & Sciences · doi:10.33910/1992-6464-2020-195-89-95 · Cited by 2 · see citing works
Forgetting and Inhibition as Mechanisms for Overcoming Mental Fixation in Creative Problem Solving
Storm, B. C., & Oliva, M. T. (2024) · Cambridge University Press eBooks · doi:10.1017/9781009244244.003 · Cited by 1 · see citing works
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Forgetting of competing solutions as a consequence of analogical problem-solving attempts
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Acute Exercise and Creativity: Embodied Cognition Approaches
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Recalling Ideas: Mnemonic and Attentional Inhibition in Creativity
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Forgetting the Literal: The Role of Inhibition in Metaphor Comprehension
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Understanding Different Kinds of Mental Fixation
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Old Memory Shake : Handbook on Memory Training
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Novel Idea-generation Approaches Applied to Wind-turbine Blade Repurposing
Arabian, M.-E. K. (2021) · TSpace (University of Toronto)
Universal Design Activity: Generate Ideas
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Variability of the Boundaries of Semantic Priming: The Role of the Informativeness of Primes
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A New Perspective on the Multidimensionality of Divergent Thinking TasksPreprint
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- Authors
- Storm, B. C., & Patel, T. N.
- Affiliations
- University of California, Santa Cruz (US)
- Venue
- Journal of Experimental Psychology: Learning, Memory, and Cognition
- Published
- 2014
- Volume
- 40
- Issue
- 6
- Pages
- 1594-1609
- ISSN
- 0278-7393 (ISSN-L)
- 1939-1285
- OpenAlex
- W2098166015
- Cited by
- 68
- References
- 142
- Citations by year
- 2025: 3 · 2024: 4 · 2023: 4 · 2022: 6 · 2021: 7 · 2020: 11 · 2019: 4 · 2018: 5 · 2017: 6 · 2016: 7 · 2015: 8 · 2014: 3
- FWCI
- 4.64
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Experimental Psychology Learning Memory and Cognition (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Cognitive Functions and Memory
- Keywords
- creative thinking, memory and creativity, alternative uses task, cued recall, individual differences in creativity, common use
- MeSH terms
- Cognition, Creativity, Cues, Humans, Inhibition, Psychological, Memory, Psychological Tests, Thinking, Young Adult
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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