The Countervailing Effects of Weight Stigma on Weight-Loss Motivation and Perceived Capacity for Weight Control
Abstract
We hypothesized that exposure to weight stigma simultaneously increases motivation to lose or avoid gaining weight to avoid future stigma and decreases perceived capacity to do so, by heightening concerns about experiencing stigma and negative affect. Study 1 showed that more frequently experiencing weight-based discrimination was associated with greater concerns about being a victim of weight stigma, which predicted increased motivation to lose weight but decreased perceived capacity for weight control. Study 2 showed that participants randomly assigned to view a weight-stigmatizing (vs. control) message showed increased concerns about being a target of weight stigma, which indirectly increased motivation to lose weight and decreased state self-control. These, in turn, predicted increased willingness to engage in unhealthy weight-loss behaviors and decreased perceived capacity for weight control, respectively. Study 3 showed that increased motivation to avoid stigma and increased negative affect mediate these effects of exposure to weight stigma.
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Individuals who are the target of weight stigma have been shown to decrease self-control and perceived capacity for weight management.
“Individuals who are the target of weight stigma have been shown to decrease self-control and perceived capacity for weight management [207].”
From Food Addiction and Psychosocial Adversity: Biological Embedding, Contextual Factors, and Public Health Implications (2020) · cites this paper as [207]
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“Yeah but …”: shifting our mindset around body weight in organizational research
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- Authors
- Major, B., Rathbone, J. A., Blodorn, A., & Hunger, J. M.
- Affiliations
- University of California, Santa Barbara (US)
- The University of Queensland (AU)
- Miami University (US)
- Corresponding author
- Major, Brenda
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 2020-02-11
- Volume
- 46
- Issue
- 9
- Pages
- 1331-1343
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W3005752679
- Cited by
- 54
- References
- 60
- Citations by year
- 2026: 11 · 2025: 11 · 2024: 10 · 2023: 8 · 2022: 4 · 2021: 9 · 2020: 1
- FWCI
- 8.55
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Bulletin (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Heart, Lung, and Blood Institute (5R01HL112818)
- Topics
- Health Sciences › Health Professions › Pharmacy › Obesity and Health Practices
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- weight stigma, weight discrimination, weight loss motivation, self-control, negative affect, stigma avoidance
- MeSH terms
- Body Weight Maintenance, Adolescent, Adult, Aged, Body Weight, Female, Humans, Male, Middle Aged, Motivation, Weight Loss, Young Adult, Social Stigma
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