The DOI matches its Crossref record; 80 of the 80 references it cites were found in a registry or an index.
Is eCommerce boundary-less? Effects of individualism-collectivism and uncertainty avoidance on Internet shopping
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Online shopping is closely associated with a high level of uncertainty than shopping from a physical store, and this virtual business environment makes it di cult for consumers to check the legitimacy of the store before purchase, to protect their personal information after the shopper key in their credit card number and to ensure the product will arrive on time [99].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [99]
In the citing paper
“Online shopping is inherently associated with high levels of uncertainty compare to shopping in o ine retail environments, for potential buyers often lack information about the legitimacy of the store prior to purchase, they may fall into the trap that anything could happen when they key in credit information, and they are also worried about whether the product will arrive on time [99].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [99]
In the citing paper
“Compared with findings only within the e-commerce context [99], this study indicates that the UA is still vital in the cross-border e-commerce setting.”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [99]
In the citing paper
“Adoption rates of online shopping are higher for individualist than for collectivist cultures (Lim et al., 2004).”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Lim et al., 2004
Citations
Cites
Bhagat, R. S., & Hofstede, G. (2002) · Academy of Management Review · doi:10.5465/amr.2002.7389951 · Cited by 21,688
Cultures and Organizations: Software of the Mind.
Triandis, H. C., & Hofstede, G. (1993) · Administrative Science Quarterly · doi:10.2307/2393257 · Cited by 17,696
The Economic Institutions of Capitalism
Dugger, W. M. (1987) · Journal of Economic Issues · doi:10.1080/00213624.1987.11504638 · Cited by 14,873
The Economic Institutions of Capitalism
(1986) · The Antitrust Bulletin · doi:10.1177/0003603x8603100308 · Cited by 10,978
An integrative model of organizational trust
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995) · The Academy of Management Review · doi:10.2307/258792 · Cited by 10,736
Not So Different After All: A Cross-Discipline View Of Trust
Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998) · Academy of Management Review · doi:10.5465/amr.1998.926617 · Cited by 10,274
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, S. (1994) · Journal of Marketing · doi:10.1177/002224299405800201 · Cited by 6,741
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
Anderson, J. C., & Narus, J. A. (1990) · Journal of Marketing · doi:10.1177/002224299005400103 · Cited by 5,826
Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.
Oyserman, D., Coon, H. M., & Kemmelmeier, M. (2002) · Psychological Bulletin · doi:10.1037/0033-2909.128.1.3 · Cited by 5,758
Developing and validating trust measures for e-commerce: an integrative typology
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002) · Information Systems Research · doi:10.1287/isre.13.3.334.81 · Cited by 5,550
Research works printed but not linked: 3
- Hirschey, M. and Pappas, J.L. (1993) Managerial Economics, 7th edn, Harcourt Brace Jovanovich College Publishers: Orlando, FL.
- Hofstede, G.H. (1980) Culture's Consequences, Sage: Beverly Hills, CA.
- Triandis, H.C. (1982) ‘Review of culture's consequences: a study of reviews, citations and replications’, Organization Studies 15: 447–456.
Cited by
Sorted by citations
Items 101–200 of 281
Management challenges arising from the use of virtual work
Mihhailova, G. (2009) · Baltic Journal of Management · doi:10.1108/17465260910930467 · Cited by 28
“Cultural differences are likely to have a great impact on the adoption and use of the internet (Lim et al. 2004; Park and Jun, 2003).”
BackgroundInfluentialCultural Characteristics and Tourist Shopping Spending
Su, N., Min, H. K., Chen, M., & Swanger, N. (2017) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348017731131 · Cited by 27
“, service) and associate with higher uncertainty in terms of product functionality and product quality (Lim et al., 2004).”
BackgroundNavigating the uncertainty path of virtual influencers: Empirical evidence through a cultural lens
Rizzo, C., Baima, G., Janovská, K., & Bresciani, S. (2024) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2024.123896 · Cited by 26
Influences of culture, geography and infrastructure on website localization decisions
Shneor, R. (2012) · Cross Cultural Management An International Journal · doi:10.1108/13527601211247099 · Cited by 27
“These findings are consistent with a growing literature indicating that cultural dimensions are a sub-set of environmental conditions one must account for when designing online international activities (Rothaermel et al. 2006, Kshetri and Dholakia 2002, Lim et al. 2004).”
BackgroundResultGoodrich, K., & de Mooij, M. K. (2011) · Journal of International Consumer Marketing · doi:10.1080/08961530.2011.578061 · Cited by 25
“Prior research (Lim et al. 2004) revealed a strong correlation (0.89, n = 19) between these data and similar but independently generated 2001 data from A.C. Nielsen (Nielsen/Netratings 2001), suggesting strong similarity/reliability of the data.”
BackgroundMethodResultInfluentialThe effect of exogenous factors on the Technology Acceptance Model for online shopping in the UAE
Mouakket, S. (2009) · International Journal of Electronic Business · doi:10.1504/ijeb.2009.028153 · Cited by 23
Sabiote, C. M., Frías, D. M., & García, J. A. C. (2012) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2012.730940 · Cited by 23
A cross-national comparison of Millennial consumers’ initial trust towards an e-travel website
Jensen, J. M., & Wagner, C. (2018) · Marketing Intelligence & Planning · doi:10.1108/mip-12-2017-0327 · Cited by 24
“Prior studies (e.g. Lim et al., 2004) suggest that those two dimensions affect people’s trust formation and resistance to change.”
BackgroundThe influence of job satisfaction on entrepreneurial intention: A cross-level investigation
Li, J., Yang, F., Qi, J., Sun, R., & Geng, R. (2021) · International Small Business Journal Researching Entrepreneurship · doi:10.1177/02662426211018831 · Cited by 22
“In nations with high uncertainty avoidance, people prefer highly structured lives, are unwilling to undertake risks and show a strong resistance to change (House et al., 2004; Lim et al., 2004).”
BackgroundTravel and tourism industry yet to exploit the Internet fully in India
Khare, A., & Khare, A. (2010) · Journal of Database Marketing & Customer Strategy Management · doi:10.1057/dbm.2010.9 · Cited by 22
Wu, H., Chen, S. X., & Cheng, C. (2019) · Journal of Tourism and Cultural Change · doi:10.1080/14766825.2019.1679160 · Cited by 22
ONLINE DISCLOSURE AND PRIVACY CONCERNS: A STUDY OF MOROCCAN AND AMERICAN FACEBOOK USERS
Veltri, N. F., Krasnova, H., & Elgarah, W. (2011) · BORIS (University Library Bern) · Cited by 21
A meta-analysis of M-commerce continuance intention: moderating impact of culture and user types
Chauhan, S., Kumar, P., & Jaiswal, M. (2021) · Behavior and Information Technology · doi:10.1080/0144929x.2021.1960607 · Cited by 17
“Lim et al. (2004) performed a multiple-country analysis and discovered that the individualistic-collecti-vistic cultural dimension is the major predictor of Internet shopping rates.”
BackgroundProduct Customization and Returns: The Moderating Role of National Culture
Hilafu, H., Letizia, P., & Roma, P. (2024) · Production and operations management · doi:10.1177/10591478241249477 · Cited by 17
“Uncertainty has been identified as a major driver of consumer online purchase behavior, with some studies suggesting that consumers from cultures characterized by a high level of uncertainty avoidance may be more reluctant to make online purchases than their counterparts (Lim et al., 2004, 2006).”
InfluentialEffects of National Culture on the Development of Consumer Trust in Online Shopping
An, D., & Kim, S.-H. (2008) · Seoul Journal of Business · doi:10.35152/snusjb.2008.14.1.006 · Cited by 19
“Moreover, Internet shopping presents an enormous change in shopping habits and lifestyle (Lim et al. 2004).”
BackgroundKey Features of E-Tailer Shops in Adaptation to Cross-Border E-Commerce in the EU
Strzelecki, A. (2019) · Sustainability · doi:10.3390/su11061589 · Cited by 20
Vatanasakdakul, S., & D’Ambra, J. D. (2007) · International Journal of Information Technology and Management · doi:10.1504/ijitm.2007.014008 · Cited by 20
Culture and Localization on the Web: Evidence from Multinationals in Russia and Turkey,
Yalcin, S., Singh, N., Dwivedi, Y. K., Apil, A. R., & Sayfullin, S. (2011) · Journal of electronic commerce research · Cited by 20
Strategic change: the impact of senior foreign managers, firm size and uncertainty avoidance
Kalasin, K. (2020) · Review of International Business and Strategy · doi:10.1108/ribs-03-2020-0023 · Cited by 23
Shih, E. C.-F., Venkatesh, A., Chen, S., & Kruse, E. (2012) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2012.00982.x · Cited by 19
Die Rolle der Kultur in der Selbstoffenbarung und Privatsphäre in sozialen Onlinenetzwerken
Krasnova, H., Veltri, N. F., & Günther, O. (2012) · Wirtschaftsinf. · doi:10.1007/s11576-012-0323-5 · Cited by 15
“Im Umfeld des elektronischen Handels zeigte sich, dass IDV eine zentrale Rolle bei der Entwicklung vom Vertrauen in Bezug auf den Anbieter einer Webseite spielt (Sia et al. 2009, S. 494; Lim et al. 2004, S. 552).”
BackgroundCustomer behavior toward online insurance services in India
Khare, A., Dixit, S., Chaudhary, R., Kochhar, P., & Mishra, S. (2012) · Journal of Database Marketing & Customer Strategy Management · doi:10.1057/dbm.2012.14 · Cited by 18
Parental Perception of Children’s Online Behaviour: A Study on Ethnic Communities in Australia
Imran, A., Khanom, N., & Rahman, A. (2023) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph20075342 · Cited by 20
“Research shows that internet users’ behaviour and attitudes toward the Internet vary across individualistic and collectivistic cultures [8].”
BackgroundNoris, A., & Cantoni, L. (2022) · BRILL eBooks · doi:10.1163/9789004523555 · Cited by 17
Trappey, C. V., Trappey, A. J. C., & Mulaomerovic, E. (2016) · International Journal of Technology Management · doi:10.1504/ijtm.2016.074647 · Cited by 17
“Prior studies show that individualism and uncertainty avoidance are important to consumer acceptance of innovations in different cultures (Lim et al., 2004).”
BackgroundPuck, J. F., Mohr, A. T., & Holtbrügge, D. (2006) · Journal of International Management · doi:10.1016/j.intman.2006.02.008 · Cited by 17
The internationalization process: A contextual analysis of Indian ibusiness firms
Surana, A., Chavan, M., Kumar, V., & Chirico, F. (2024) · International Business Review · doi:10.1016/j.ibusrev.2024.102255 · Cited by 17
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments
Schumann, J. H., Wünderlich, N. V., & Zimmer, M. (2012) · Schmalenbach Business Review · doi:10.1007/bf03396894 · Cited by 16
Entrepreneurial marketing over the internet: an explorative qualitative empirical analysis
Schmengler, K., & Kraus, S. (2010) · International Journal of Entrepreneurial Venturing · doi:10.1504/ijev.2010.033917 · Cited by 16
“E-commerce is the successive aggregation of the above-described activities a company can operate with when using the internet (Lim et al., 2004).”
BackgroundUncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
Sohaib, O., Kang, K., & Miliszewska, I. (2021) · Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business · doi:10.4018/978-1-7998-8957-1.ch089 · Cited by 15
Manca, F., Pawlak, J., & Sivakumar, A. (2022) · Travel Behaviour and Society · doi:10.1016/j.tbs.2022.10.006 · Cited by 15
The Impact of Psychic Distance on Consumers' Behavior in International Online Purchasing
Safari, A., Thilenius, P., & Hadjikhani, A. (2013) · Journal of International Consumer Marketing · doi:10.1080/08961530.2013.803899 · Cited by 15
“The first issue concerns the circumstances in the international online setting that lead consumers to the behavior of evading uncertainty and refraining from purchasing from IOVs (Lim et al. 2004; Penz and Hogg 2011; Sabiote, Frı́as, and 234 Castañeda 2012; Yoon 2009).”
The Roles of Cross-Cultural Perspectives in Global Marketing
Kasemsap, K. (2015) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-4666-8262-7.ch003 · Cited by 14
Relating Big Five Factor Model to the Acceptance and Use of On-line Shopping
Mendonça, M. R. (2016) · International Journal of Marketing Studies · doi:10.5539/ijms.v8n3p89 · Cited by 15
“…internet shopping inherently involves higher levels of uncertainty than shopping from a physical store because the activity is new to most people, and the transactions are conducted in a virtual environment without the physical assurances of traditional shopping experiences (Lim et al., 2004).”
BackgroundAgarwal, J., & Wu, T. Y. S. (2018) · Springer eBooks · doi:10.1007/978-3-319-74129-1_9 · Cited by 15
Introduction: Progress in International Business Research in an Increasingly VUCA World
van Tulder, R. J. M., Jankowska, B., & Verbeke, A. C. (2019) · Emerald Group Publishing Limited eBooks · doi:10.1108/s1745-886220190000014001 · Cited by 14
Normative and Cognitive Institutions Affecting a Firm's E-Commerce Adoption1Preprint
Kshetri, N. (2010) · SSRN Electronic Journal · Cited by 14
Why organizational loyalty programs cannot prevent switching
Thompson, F. M., & Tuzovic, S. (2020) · Journal of Services Marketing · doi:10.1108/jsm-10-2019-0387 · Cited by 13
Culture, Privacy, and Trust in E-commerce
Broeder, P. (2020) · Marketing From Information to Decision · doi:10.2478/midj-2020-0002 · Cited by 13
“For example, similar to Lim et al. (2004), Al Kailani (2011) found that people from cultures with a low tolerance for uncertainty will be more cautious in online shopping.”
BackgroundUnderstanding the Beliefs and Intentions in Search and Purchase Functions in an E-Commerce Web Site
Lin, J., & Chan, H. C. (2008) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2008.922641 · Cited by 13
“Culture is also an important factor to consider for e-commerce [37].”
BackgroundA Cross-Cultural Comparison Of Factors Influencing Self-Scan Checkout Use
Schliewe, J., & Pezoldt, K. (2010) · Journal of Business & Economics Research (JBER) · doi:10.19030/jber.v8i10.772 · Cited by 13
The Role of Technology, Government, Law, And Social Trust on E-Commerce Adoption
Merhi, M. I. (2022) · Journal of Global Information Technology Management · doi:10.1080/1097198x.2022.2094183 · Cited by 14
The importance of geopolitics in firms’ international location decisions: The Polish case
Teixeira, A. A. C., & Dias, M. (2013) · Communist and Post-Communist Studies · doi:10.1016/j.postcomstud.2012.12.006 · Cited by 13
“On the contrary, some authors still place emphasis on distance, not only physical (Ghemawat, 2001; Dow and Karunaratna, 2006; Ellis, 2008) but also psychological and cultural (Lim et al., 2004; Brock et al., 2010).”
Antecedents and consequence of the consumer's psychic distance in cross-border e-commerce
Chen, X., & Kim, H.-M. (2021) · International Trade Politics and Development · doi:10.1108/itpd-08-2021-0008 · Cited by 12
Country Environments and the Adoption of IT Outsourcing
Qu, W. G., & Pinsonneault, A. (2011) · Journal of Global Information Management · doi:10.4018/jgim.2011010102 · Cited by 12
Alcántara‐Pilar, J. M., & del Barrio‐García, S. (2015) · European Research on Management and Business Economics · doi:10.1016/j.iedee.2015.10.007 · Cited by 12
Blending Information Technology in Indian Travel and Tourism Sector
Khare, A., & Khare, A. (2011) · Services Marketing Quarterly · doi:10.1080/15332969.2011.606761 · Cited by 12
“The customers' unawareness about the technical aspects exacerbates this trust (Lim, Leung, Sia, & Lee, 2004 ), and they are fearful of online frauds.”
BackgroundCultural differences affect interactive television advertising
Zorn, S. F., Bellman, S., Robinson, J. A., & Varan, D. (2013) · Journal of Marketing Communications · doi:10.1080/13527266.2013.833539 · Cited by 11
“Despite Hofstede’s study being more than 30 years old and focusing only on one organization, many researchers have replicated it and it remains an important framework to explain differences among countries (Lim et al. 2004).”
BackgroundGupta, A. K., & Shukla, A. V. (2019) · Journal of International Consumer Marketing · doi:10.1080/08961530.2019.1611518 · Cited by 13
“However, other researchers like Choi and Geistfeld (2004) and Lim et al. (2004) considered individualism-collectivism and uncertainty avoidance to be sufficient for explaining cross-cultural online shopping behavior.”
BackgroundYi, J.-S. (2021) · Journal of Intercultural Communication · doi:10.36923/jicc.v21i1.5 · Cited by 11
Culture and the processes of virtual teaming for training
Ahanchian, M., & McCormick, J. (2009) · Journal of Computer Assisted Learning · doi:10.1111/j.1365-2729.2009.00314.x · Cited by 11
“Researchers have found that people in individualist cultures generally show a higher rate of CMC acceptance than people in collectivist cultures (Lim et al. 2004).”
BackgroundColour in Online Advertising: Going for Trust, Which Blue is a Must?
Broeder, P., & Snijder, H. (2019) · Marketing From Information to Decision · doi:10.2478/midj-2019-0001 · Cited by 11
“For example, Lim et al. (2004) found that people from countries with a low tolerance for uncertainty will often perceive the risk of online shopping to be too high.”
BackgroundJenkner, C. S., Ravi, N., Gabel, M., & Vogt, J. (2022) · The Electronic Journal of Information Systems in Developing Countries · doi:10.1002/isd2.12208 · Cited by 11
“Individuals with low uncertainty avoidance tolerate uncertain situations and an insecure future (Hwang, 2009; Lim et al., 2004).”
BackgroundCultural Differences in Tourism Web Communication: A Preliminary Study
Park, S., & Reisinger, Y. (2012) · Tourism Analysis · doi:10.3727/108354212x13531051127302 · Cited by 10
Krasnova, H., Veltri, N. F., & Elgarah, W. (2014) · Communications of the Association for Information Systems · doi:10.17705/1cais.03504 · Cited by 12
The effect of host country Internet infrastructure on foreign expansion of Korean MNCs
Lee, S., Oh, C. H., & Lee, J. Y. (2016) · Asia Pacific Business Review · doi:10.1080/13602381.2016.1156295 · Cited by 12
“following prior studies (Berry, Guillén, and Zhou 2010; Lim et al. 2004), we used Internet users per 100 people as a proxy for the level of the Internet infrastructure for a host country.”
MethodCard, K. G., Armstrong, H. L., Lachowsky, N. J., Cui, Z., Zhu, J., Roth, E. A., & Hogg, R. S. (2017) · AIDS and Behavior · doi:10.1007/s10461-017-1939-7 · Cited by 10
“Similar patterns of culturally-dependent diffusion have been documented with respect to the emergence of email [42] and online shopping [41, 68].”
One size fits all? managing trust and privacy on social networking sites in Russia and Germany
Krasnova, H., Kolesnikova, E., & Günther, O. (2011) · European Conference on Information Systems · doi:10.7892/boris.47112 · Cited by 12
“at provider‟s predictability or benevolence (Lim et al., 2004).”
BackgroundKobayashi, T., Okada, H., Cooharojananone, N., Bracamonte, V., & Suzuki, T. (2013) · International Journal of Electronic Commerce Studies · doi:10.7903/ijecs.1105 · Cited by 8
“…a global standard rather than localizing for each country (except for language) can be effective in terms of cost savings and establishing global brand images 2, 3 , recent EC studies have repeatedly recognized the importance of the cultural localization of websites 4, 5, 6, 7, 8, 9, 10 .”
BackgroundLee, H. (2022) · International Journal of Selection and Assessment · doi:10.1111/ijsa.12408 · Cited by 9
Resources, Efficiency and Globalization
Dimitratos, P., & Jones, M. V. (2010) · Palgrave Macmillan UK eBooks · doi:10.1057/9780230278028 · Cited by 8
“The underestimation of differences across (Internet-)markets represents a major risk for e-companies, as cultural distance has a detrimental effect on Internet shopping rates (Lim et al. 2004).”
BackgroundDifferences in e-commerce behavior between neighboring countries
Goethals, F., Carugati, A., & Leclercq‐Vandelannoitte, A. (2009) · ACM SIGMIS Database the DATABASE for Advances in Information Systems · doi:10.1145/1644953.1644960 · Cited by 9
“But in these times of hypercompetition is it enough to look at big differences?”
BackgroundHomburg, C. (2012) · Gabler Verlag eBooks · doi:10.1007/978-3-8349-3628-8_20 · Cited by 9
The impact of language proficiency on airline service satisfaction
Messner, W. (2020) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2020.1740139 · Cited by 8
“To clarify this effect, a spotlight analysis segments the countries into four groups, using the matrix in Figure 2 (Lim et al., 2004).”
MethodNoris, A., & Cantoni, L. (2022) · BRILL eBooks · doi:10.1163/9789004523555_002 · Cited by 8
Cross-country evidence of e-commerce SME internationalization and the role of policy
Temouri, Y., Wood, G., Pereira, V. E., Lewellyn, K. B., & Reppas, D. (2025) · International Business Review · doi:10.1016/j.ibusrev.2025.102488 · Cited by 7
Davis, S. (2008) · CommonKnowledge Research Repository (Pacific University Oregon) · Cited by 7
The Dynamics of Social Media Marketing Content and Customer Retention
Willis, M. (2019) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-7344-9.ch001 · Cited by 7
Why consumers hesitate to pay online: Evidence from online transactions
Li, Z., Liu, J., Chen, J., & Zhang, Y. (2025) · Australian Journal of Management · doi:10.1177/03128962241312715 · Cited by 12
“Furthermore, they cannot effectively distinguish between genuine and fake information regarding product reviews and seller reputation (Lim et al., 2004).”
Brouthers, K. D., Ascencio, C., Benmamoun, M., & Alhorr, H. S. (2025) · International Business Review · doi:10.1016/j.ibusrev.2025.102487 · Cited by 6
Persuasive colours for trust in E-commerce: Dutch blue or Russian red?
Broeder, P., & van Doremalen, L. (2021) · Russian Journal of Communication · doi:10.1080/19409419.2021.1951066 · Cited by 6
Zhou, J., & Zhou, Z. (2022) · Nankai Business Review International · doi:10.1108/nbri-07-2020-0035 · Cited by 6
The Use of Electronic Brokerage Systems in China: A Modified e‐Commerce Model
Chen, G. (2011) · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · doi:10.1002/cjas.213 · Cited by 6
Self-disclosure and trust on Airbnb: a cross-cultural perspective
Broeder, P., & Crijns, K. (2019) · Data Archiving and Networked Services (DANS) · Cited by 6
Effect of Culture, Age, and Language on Quality of Services and Adoption of IP Applications
Sathapornvajana, S., & Papasratorn, B. (2013) · Wireless Personal Communications · doi:10.1007/s11277-013-1066-3 · Cited by 5
“Only 4 from 5 Hofstede ’s dimensions (Power Distance, Individualism, Masculinity, and Uncertainty Avoidance) are proposed to be used for this purpose, since they are more likely to be related to IP application usage than the other [13,14] Users with different cultural dimensions perceive differently how good the same…”
BackgroundLi, X., Zhang, C., Chen, J., & Zhang, S. (2020) · Internet Research · doi:10.1108/intr-04-2020-0180 · Cited by 6
E-Commerce in EU Countries and Turkey: An Econometric Analysis
Oğuz, S., Dinçer, F. C. Y., & Yirmibeşoğlu, G. (2022) · Studies in Business and Economics · doi:10.2478/sbe-2022-0052 · Cited by 5
Self-disclosure and trust in the shared economy: a cross-cultural comparison
Broeder, P. (2023) · Tourism & Management Studies · doi:10.18089/tms.2023.190305 · Cited by 5
Alcántara, J. M., & Barrio-García, S. D. (2017) · Innovar · doi:10.15446/innovar.v26n63.60663 · Cited by 5
Exporting B2B Solutions: The Impact and Contribution of Using Social Media
Abdelmoety, Z. H. S., & Gounaris, S. P. (2014) · Athens Journal of Business & Economics · doi:10.30958/ajbe.1-1-2 · Cited by 6
Social Media Commerce: Next Frontier in Online Shopping Focused on Chinese Consumers
Han, M. C. (2019) · GLOBAL BUSINESS & FINANCE REVIEW · doi:10.17549/gbfr.2019.24.1.80 · Cited by 6
“Previous research has shown that Chinese consumers show less resistance to change, such as social media commerce, due to China’s collectivistic and low uncertainty culture (Lim et al., 2004; Png, Tan & Wee, 2001; Weber & Hsee, 1998).”
BackgroundLucia‐Palacios, L., Juste, M. V. B., & Pérez‐López, R. (2021) · Service Business · doi:10.1007/s11628-021-00442-z · Cited by 5
“Individualism, uncertainty avoidance, and masculinity are the main dimensions analyzed in innovation research (Lim et al. 2004; Lin 2014; Sabiote et al. 2012; Sriwindono and Yahya 2012; Steenkamp et al. 1999; Triandis 2001), so this research will focus on these three dimensions to explain online reselling adoption.”
BackgroundKhilji, A. B. (2016) · Journals & Books Hosting (International Knowledge Sharing Platform) · Cited by 5
Card, K. G., Lachowsky, N. J., Gislason, M., Hogg, R. S., & Roth, E. A. (2018) · Journal of Homosexuality · doi:10.1080/00918369.2018.1536418 · Cited by 6
Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
Sohaib, O., Kang, K., & Miliszewska, I. (2021) · IGI Global eBooks · doi:10.4018/978-1-7998-9020-1.ch081 · Cited by 5
Conducting International Business at eBay: The Determinants of Success of e-Stores
Komiak, P., Komiak, S., & Imhof, M. (2008) · Electronic Markets · doi:10.1080/10196780802045120 · Cited by 5
“Individualism-Collectivism and Uncertainty Avoidance are considered to be important predictors of Internet shopping rates (Lim et al. 2004).”
BackgroundKollmann, T., Kuckertz, A., & Breugst, N. (2009) · Max Planck Institute for Plasma Physics · Cited by 5
Elite Female Business Students in China and Norway: Job‐Related Values and Preferences
Nordhaug, O., Gooderham, P. N., Zhang, X., Liu, Y., & Birkelund, G. E. (2010) · Scandinavian Journal of Educational Research · doi:10.1080/00313831003637865 · Cited by 5
“Lim, Leung, & Lee, 2004 ) showing that there is fairly high uncertainty avoidance.”
BackgroundAn Open Model for Researching the Role of Culture in Online Self-Disclosure
Bauer, C., Schmid, K. S., & Strauß, C. (2018) · Hawaii International Conference on System Sciences (HICSS) · doi:10.24251/hicss.2018.460 · Cited by 7
“[45] posit that trust is strongly impacted by levels of both IDV and UA.”
BackgroundHow Culture Moderates the Effect of Trust on Online Shopping Frequency
Farley, A. Y. D., & Murched, N. (2016) · KTH Publication Database DiVA (KTH Royal Institute of Technology) · Cited by 5
Newburry, W. E. (2013) · doi:10.1093/obo/9780199846740-0069 · Cited by 5
Strategic localization practices and glocalization dynamics: insights from the fashion industry
Noris, A., Sabatini, N., & Cantoni, L. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-05542-z · Cited by 4
“Studies show that online shopping behaviors and preferences vary widely across cultures, with many consumers favoring websites in their native language (Yalcin et al. 2011; Lim et al. 2004; Singh and Pereira 2005).”
From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era
Tang, X., Hanif, M. S., Haider, S. N., Rizwan, A., & Khurshid, A. (2024) · Sustainability · doi:10.3390/su16125134 · Cited by 8
The role of national culture and lifestyle in shaping consumer behavior
Marinković, V., Lazarević, J., & Šapić, S. (2024) · Marketing · doi:10.5937/mkng2404245m · Cited by 4
Cultural differences in online beer marketing: findings from automated attention analysis
Kincl, T., & Štrach, P. (2013) · Behaviour and Information Technology · doi:10.1080/0144929x.2013.789080 · Cited by 4
“Websites from more individualistic cultures often offer more opportunities for face-to-face communication, because viewers feel more comfortable with impersonal communication (Liao, Proctor, & Salvendy, 2008; Lim, Leung, Sia, & Lee, 2004).”
BackgroundCHOICE OF KNOWLEDGE SOURCE IN SITUATIONS OF EQUIVOCALITY: IMPACT OF CULTURAL TRAITS
Shi, Y. N., Sia, C. L., Banerjee, P. K., Luo, C., Tan, B. C. Y., & Chen, H. (2009) · National University of Singapore · Cited by 4
Yenikent, S., Holtz, P., & Kimmerle, J. (2017) · Frontiers in Psychology · doi:10.3389/fpsyg.2017.01960 · Cited by 4
“The uncertainty of online environments affects people’s activities (Lim et al., 2004; Pavlou et al., 2006).”
BackgroundHow customer experience management reconciles strategy differences between East and West
Bolton, R. N., Gustafsson, A., Tarasi, C. O., & Witell, L. (2021) · Journal of Global Scholars of Marketing Science · doi:10.1080/21639159.2021.1921606 · Cited by 4
Wagner, G., Fota, A., Schramm‐Klein, H., & Steinmann, S. (2023) · Schmalenbach Journal of Business Research · doi:10.1007/s41471-023-00170-2 · Cited by 7
Schumann, J. H., Nijssen, E., & Lentz, P. (2014) · International Marketing Review · doi:10.1108/imr-10-2012-0179 · Cited by 4
Metadata
- Authors
- Lim, K. H., Leung, K., Sia, C. L., & Lee, M. K.
- Affiliations
- City University of Hong Kong (HK)
- Corresponding author
- Lim, Kai H
- Venue
- Journal of International Business Studies
- Published
- 2004-09-09
- Volume
- 35
- Issue
- 6
- Pages
- 545-559
- ISSN
- 0047-2506 (ISSN-L)
- 1478-6990
- OpenAlex
- W2137728837
- Cited by
- 279
- References
- 79
- Citations by year
- 2026: 2 · 2025: 5 · 2024: 11 · 2023: 11 · 2022: 18 · 2021: 18 · 2020: 14 · 2019: 16 · 2018: 13 · 2017: 14 · 2016: 12 · 2015: 9 · 2014: 18 · 2013: 20 · 2012: 21
- FWCI
- 11.43
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of International Business Studies (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- City University of Hong Kong
- University of Hong Kong
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- online shopping, individualism-collectivism, uncertainty avoidance, national culture, cross-cultural comparison, e-commerce, cultural dimensions, online retail
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
