The DOI matches its Crossref record; 80 of the 80 references it cites were found in a registry or an index.
Is eCommerce boundary-less? Effects of individualism-collectivism and uncertainty avoidance on Internet shopping
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In the citing paper
“Online shopping is closely associated with a high level of uncertainty than shopping from a physical store, and this virtual business environment makes it di cult for consumers to check the legitimacy of the store before purchase, to protect their personal information after the shopper key in their credit card number and to ensure the product will arrive on time [99].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [99]
In the citing paper
“Online shopping is inherently associated with high levels of uncertainty compare to shopping in o ine retail environments, for potential buyers often lack information about the legitimacy of the store prior to purchase, they may fall into the trap that anything could happen when they key in credit information, and they are also worried about whether the product will arrive on time [99].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [99]
In the citing paper
“Compared with findings only within the e-commerce context [99], this study indicates that the UA is still vital in the cross-border e-commerce setting.”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [99]
In the citing paper
“Adoption rates of online shopping are higher for individualist than for collectivist cultures (Lim et al., 2004).”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Lim et al., 2004
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“In the ecommerce setting, IDV was shown to play the central role in the formation of trusting beliefs about the website provider (Sia et al. 2009, p. 494; Lim et al. 2004, p. 552).”
BackgroundConsumer's decision to shop online: The moderating role of positive informational social influence
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“Similarly, Lim et al. (2004) prescribed that those countries that are high on uncertainty avoidance need to stress on trust in online stores to reduce the perceived risk associated with online transactions.”
BackgroundNational culture and consumer trust in e-commerce
Hallikainen, H., & Laukkanen, T. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.07.002 · Cited by 287
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“Lim et al. (2004) propose that, by contrast, users in countries with greater collectivism have a lower intention to adopt new purchasing technologies through online platforms.”
BackgroundWeb Strategies to Promote Internet Shopping: Is Cultural-Customization NeedeD?1
Sia, C. L., Lim, K. H., Leung, K., Lee, M. K. O., Huang, W. W., & Benbasat, I. (2009) · MIS Quarterly · doi:10.2307/20650306 · Cited by 342
Avoiding uncertainty in Hofstede and GLOBE
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The effects of individualism–collectivism cultural orientation on eWOM information
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“Individualism-collectivism is related to trust in that members of individualist cultures form trust via a calculative process, whereas collectivist cultures build trust via a prediction or transference process (Lim et al., 2004; Doney et al., 1998).”
BackgroundConsumer behavior in the online context
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“Two examples are differences in uncertainty avoidance in online shopping (Lim et al., 2004) and perceptions of interactivity (Ko et al.”
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“Second, recent research has addressed the role of cultural differences on consumers’ behavior in ecommerce and called for more research from a cultural perspective (Gefen and Heart, 2006; Lim et al., 2004; Sia etal., 2009).”
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“…studied possible confounding effects cultural values, looking into cultural dimensions that are related to social trust and business transactions (Lim et al., 2004; Li and Zahra, 2012), namely power distance (PDI), individualism-collectivism (IDV), and uncertainty avoidance (UAI) (Hofstede,…”
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“…across cultures came up with mixed results: showing consistent relationships among the United States, Israel, and Australia [12], all quite similar culturally, or suggesting the need to include culture in the model because trust, and its antecedents, changed across cultures [6, 10, 13, 16, 23].”
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“The findings support earlier research that collectivist societies are less likely to adopt online shopping since they are influenced by groups, families, and friends in their purchase behavior (Lim et al. 2004).”
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Mohammed, Z. A., & Tejay, G. P. S. (2017) · Computers & Security · doi:10.1016/j.cose.2017.03.001 · Cited by 76
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“People from cultures with high uncertainty avoidance will be more inclined to avoid online purchasing than individuals from cultures with a low level of uncertainty avoidance (Lim et al. 2004).”
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“As discussed, people from strong UA are resistant to change, presumably because change often involves uncertainty (Lim et al., 2004).”
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“Adoption rates of online shopping are higher for individualist than for collectivist cultures (Lim et al., 2004).”
Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research
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“When dealing with countries high on uncertainty avoidance, organizations must stress trust in online stores to reduce the perceived risk associated with online transactions (Lim et al. 2004).”
BackgroundResultThe role of social trust in reward crowdfunding campaigns’ design and success
Shneor, R., Mrzygłód, U., Adamska‐Mieruszewska, J., & Fornalska, A. (2021) · Electronic Markets · doi:10.1007/s12525-021-00456-5 · Cited by 47
“…aspects may include alternative dimensions of market e-readiness such as technological, legal, and financial and commercial infrastructures (Javalgi and Ramsey 2001), as well as alternative cultural dimensions such as collectivism/individualism and uncertainty avoidance (Lim et al. 2004).”
BackgroundAn Empirical Study of E-Government Service Adoption: Culture and Behavioral Intention
Zhao, F. M., & Khan, M. S. (2013) · International Journal of Public Administration · doi:10.1080/01900692.2013.791314 · Cited by 52
“…show that culture (i.e., national culture in this study) has a significant influence on user behavior in technology diffusion (Straub et al., 1997; Lim et. al., 2004; Dwyer et al., 2005; Srite & Karahanna, 2006; Al-Gahtani et al., 2007; Carter & Weerakkody, 2008; Zhang & Maruping, 2008; Tifferet…”
BackgroundUnderstanding Country Level Adoption of E-Commerce
Ahluwalia, P., & Merhi, M. I. (2019) · Journal of Global Information Management · doi:10.4018/jgim.2020010101 · Cited by 51
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From Privacy Concern to Uses of Social Network Sites: A Cultural Comparison via User Survey
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“suggested that people from individualistic culture are more likely to have Internet shopping [23].”
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“Trust is critical in Internet-based consumption behaviors and can facilitate Internet shopping intentions and behaviors (Brynjolfsson & Smith, 2000; Hong & Cho, 2011; Jarvenpaa et al., 1999; Keen, 1997; Lim et al., 2004).”
Organizational identification among global virtual team members
Mukherjee, D., Hanlon, S. C., Kedia, B. L., & Srivastava, P. K. (2012) · Cross Cultural Management An International Journal · doi:10.1108/13527601211270002 · Cited by 43
Exploring the effect of uncertainty avoidance on taking voluntary protective security actions
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“Additionally, individuals with high levels of uncertainty have a greater faith in institutions (Lim et al., 2004), which may result in an enhanced effect for a fear appeal (especially if that fear appeal is coming from a highly reputable institution).”
BackgroundA typology of internet users based on comparative affective states: evidence from eight countries
Christodoulides, G., Michaelidou, N., & Siamagka, N. (2013) · European Journal of Marketing · doi:10.1108/03090561311285493 · Cited by 41
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Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
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Foley, S., Frijns, B., Garel, A., & Roh, T. (2022) · International Review of Financial Analysis · doi:10.1016/j.irfa.2022.102385 · Cited by 38
The Adoption of E-Business by Organizations in China: An Institutional Perspective
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How Positive Informational Social Influence Affects Consumers’ Decision of Internet Shopping?
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Does distance matter for internationally-oriented small firms?
Brock, J. K., Johnson, J. E., & Zhou, J. Y. (2010) · Industrial Marketing Management · doi:10.1016/j.indmarman.2010.08.007 · Cited by 35
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A study of customer satisfaction with online shopping: evidence from the UAE
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Behind the Curtains of Privacy Calculus on Social Networking Sites: The Study of Germany and the USA
Krasnova, H., & Veltri, N. F. (2011) · Bern Open Repository and Information System (University of Bern) · Cited by 34
A comparative study of motivational differences for online shopping
Sangwan, S., Siguaw, J. A., & Guan, C. (2009) · ACM SIGMIS Database the DATABASE for Advances in Information Systems · doi:10.1145/1644953.1644957 · Cited by 33
“This finding is consistent with the work of Lim et al. (2004). More importantly, though, the empirical results of this study confirm that there is a significant difference in motivations in China and Singapore buyers, and Singapore buyers have higher positive need gratifications.”
ResultHow culture shapes consumer responses to anthropomorphic products
Baskentli, S., Hadi, R., & Lee, L. (2023) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2023.06.005 · Cited by 41
Global social networking sites and global identity: A three-country study
Makri, K., Papadas, K. A., & Schlegelmilch, B. B. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.11.065 · Cited by 35
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XBRL: A New Global Paradigm for Business Financial Reporting
Liu, C. (2013) · Journal of Global Information Management · doi:10.4018/jgim.2013070104 · Cited by 33
Customers’ International Online Trust - Insights from Focus Group Interviews
Safari, A. (2012) · Journal of theoretical and applied electronic commerce research · doi:10.4067/s0718-18762012000200007 · Cited by 34
“Without trust the possibility for an exchange between the buyer and the seller decreases [10], [35], [44], [48], [68].”
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Alcántara-Pilar, J., del Barrio-García, S., Porcu, L., & Crespo‐Almendros, E. (2017) · Journal of Consumer Behaviour · doi:10.1002/cb.1656 · Cited by 28
Viberg, O., Kizilcec, R. F., Jivet, I., Martínez‐Monés, A., Oh, A. H., Mutimukwe, C., Hrastinski, S., & Scheffel, M. (2024) · Computers in Human Behavior Reports · doi:10.1016/j.chbr.2024.100416 · Cited by 41
Organizational readiness and the adoption of electronic business
Kollmann, T., Kuckertz, A., & Breugst, N. (2009) · ACM SIGMIS Database the DATABASE for Advances in Information Systems · doi:10.1145/1644953.1644961 · Cited by 29
“Lim et al. (2004) show that consumers adopt Internet shopping rather in countries with low levels of UAV than in countries with high levels of UAV.”
BackgroundTaras, V., & Steel, P. (2006) · Academy of Management Proceedings · doi:10.5465/ambpp.2006.27168701 · Cited by 29
Hassna, G., Rouibah, K., Lowry, P. B., Paliszkiewicz, J. O., & Mądra-Sawicka, M. (2023) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2023.101297 · Cited by 28
Antecedents of attitudes toward the website
Alcántara‐Pilar, J. M., & del Barrio‐García, S. (2015) · Cross Cultural Management An International Journal · doi:10.1108/ccm-04-2014-0044 · Cited by 28
Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content
Usunier, J., Roulin, N., & Ivens, B. S. (2009) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415140202 · Cited by 28
“Empirical evidence for this is provided in a study where a strong correlation between individualism and e-commerce adoption was found in a B2C setting [82], but one would expect this relationship to hold true in a B2B context.”
BackgroundUncertainty Avoidance and Consumer Perceptions of Global e-Commerce Sites: A Multi-Level Model
Karahanna, E., Williams, C. K., Polites, G. L., Liu, B., & Seligman, L. (2013) · BIA (Drake University) · Cited by 28
Metadata
- Authors
- Lim, K. H., Leung, K., Sia, C. L., & Lee, M. K.
- Affiliations
- City University of Hong Kong (HK)
- Corresponding author
- Lim, Kai H
- Venue
- Journal of International Business Studies
- Published
- 2004-09-09
- Volume
- 35
- Issue
- 6
- Pages
- 545-559
- ISSN
- 0047-2506 (ISSN-L)
- 1478-6990
- OpenAlex
- W2137728837
- Cited by
- 279
- References
- 79
- Citations by year
- 2026: 2 · 2025: 5 · 2024: 11 · 2023: 11 · 2022: 18 · 2021: 18 · 2020: 14 · 2019: 16 · 2018: 13 · 2017: 14 · 2016: 12 · 2015: 9 · 2014: 18 · 2013: 20 · 2012: 21
- FWCI
- 11.43
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of International Business Studies (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- City University of Hong Kong
- University of Hong Kong
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- online shopping, individualism-collectivism, uncertainty avoidance, national culture, cross-cultural comparison, e-commerce, cultural dimensions, online retail
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