Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter
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Twitter users who believed their personality traits aligned with Twitter's online brand personality were more likely to trust Twitter in general.
“In a diferent context, Pentina et al. [79] found that Twitter users who believed their personality traits aligned with Twitter's online brand personality were more likely to trust Twitter in general.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [79]
Geo-location is an antecedent of trust in social media platforms, indicating that cultural differences play a role in influencing trust in social media.
“Three studies found geo-location to be an antecedent of trust in social media platforms [66,79,95], indicating that cultural diferences play a role in infuencing trust in social media.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [79]
Trust in information on social media and trust in social media platforms both play a role in increasing people's use of social media.
“The studies in our corpus show that trust in the information on social media [2,65], as well as trust in the social media platforms themselves [33,79], both play a role in increasing people's use of social media.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [79]
Besides one study by Pentina et al. [79], trust transference mechanisms were rarely examined in the corpus.
“However, besides one study conducted by Pentina et al. [79], trust transference mechanisms were rarely examined in our corpus.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [79]
Pentina et al. [79] found that those with a high level of trust in Twitter as a platform often transferred this trust to the brands they followed on Twitter.
“Specifcally, Pentina et al. [79] found that those who had a high level of trust in Twitter as a platform often transferred this trust to the brands they followed on Twitter.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [79]
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Consumer behavior in social commerce: A literature review
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What Do We Mean When We Talk about Trust in Social Media? A Systematic Review
Zhang, Y., Gaggiano, J. D., Yongsatianchot, N., Suhaimi, N. M., Kim, M., Sun, Y., Griffin, J., & Parker, A. G. (2023) · Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems · doi:10.1145/3544548.3581019 · Cited by 29 · see citing works
- Authors
- Pentina, I., Zhang, L., & Basmanova, O.
- Affiliations
- University of Toledo (US)
- Augusta University (US)
- Kharkiv University of Humanities People’s Ukrainian Academy (UA)
- Corresponding author
- Pentina, Iryna
- ORCID
- Pentina, Iryna
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2013-07
- Volume
- 29
- Issue
- 4
- Pages
- 1546-1555
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W1991194175
- Cited by
- 198
- References
- 99
- Citations by year
- 2026: 8 · 2025: 12 · 2024: 11 · 2023: 17 · 2022: 22 · 2021: 26 · 2020: 11 · 2019: 14 · 2018: 13 · 2017: 17 · 2016: 19 · 2015: 14 · 2014: 12 · 2013: 2
- FWCI
- 48.53
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Computers in Human Behavior (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- brand trust, Twitter, microblogging, trust transfer, brand personality, patronage intention, continuance intention, cross-cultural comparison
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