Cited by 198Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter

Pentina, Iryna, Zhang, Lixuan, Basmanova, Oksana·2013·Computers in Human Behavior

Integrity signals

Registry

Crossref · 10.1016/j.chb.2013.01.045

Cites

99 of 99 references verified0 citation errors · 0 not checkable

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  • Twitter users who believed their personality traits aligned with Twitter's online brand personality were more likely to trust Twitter in general.

    “In a diferent context, Pentina et al. [79] found that Twitter users who believed their personality traits aligned with Twitter's online brand personality were more likely to trust Twitter in general.”
  • Geo-location is an antecedent of trust in social media platforms, indicating that cultural differences play a role in influencing trust in social media.

    “Three studies found geo-location to be an antecedent of trust in social media platforms [66,79,95], indicating that cultural diferences play a role in infuencing trust in social media.”
  • Trust in information on social media and trust in social media platforms both play a role in increasing people's use of social media.

    “The studies in our corpus show that trust in the information on social media [2,65], as well as trust in the social media platforms themselves [33,79], both play a role in increasing people's use of social media.”
  • Besides one study by Pentina et al. [79], trust transference mechanisms were rarely examined in the corpus.

    “However, besides one study conducted by Pentina et al. [79], trust transference mechanisms were rarely examined in our corpus.”
  • Pentina et al. [79] found that those with a high level of trust in Twitter as a platform often transferred this trust to the brands they followed on Twitter.

    “Specifcally, Pentina et al. [79] found that those who had a high level of trust in Twitter as a platform often transferred this trust to the brands they followed on Twitter.”

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Authors
Pentina, I., Zhang, L., & Basmanova, O.
Affiliations
  • University of Toledo (US)
  • Augusta University (US)
  • Kharkiv University of Humanities People’s Ukrainian Academy (UA)
Corresponding author
Pentina, Iryna
Venue
Computers in Human Behavior
Publisher
Elsevier BV
Published
2013-07
Volume
29
Issue
4
Pages
1546-1555
ISSN
0747-5632 (ISSN-L)
OpenAlex
W1991194175
Cited by
198
References
99
Citations by year
2026: 8 · 2025: 12 · 2024: 11 · 2023: 17 · 2022: 22 · 2021: 26 · 2020: 11 · 2019: 14 · 2018: 13 · 2017: 17 · 2016: 19 · 2015: 14 · 2014: 12 · 2013: 2
FWCI
48.53
Type
journal article
Language
en
Open access
closed
Locations
Computers in Human Behavior (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords
brand trust, Twitter, microblogging, trust transfer, brand personality, patronage intention, continuance intention, cross-cultural comparison

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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