The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
AD SKEPTICISM: The Consequences of Disbelief
Abstract
Three studies investigated the effects of consumer skepticism toward advertising on responses to ads. Consumer skepticism, defined as the tendency toward disbelief of advertising claims (Obermiller and Spangenberg 1998), is measured in each study and then related to various measures of advertising response, including brand beliefs, ad attitudes, responses to informational and emotional appeals, efforts to avoid advertising, attention to ads, and reliance on ads versus other information sources. The results generally support the hypotheses that more skeptical consumers like advertising less, rely on it less, attend to it less, and respond more positively to emotional appeals than to informational appeals.
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Citations
Cites
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Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
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The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811 · cited 2×
“high ad skepticism (Obermiller and Spangenberg 1998) and the implication of the Friestad and Wright (1994) model that consumers are wary of advertising and regard marketers as adversaries.”
BackgroundResultThe Psychology of Self-Affirmation: Sustaining the Integrity of the Self
Steele, C. M. (1988) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60229-4 · Cited by 3,697
Development of a Scale to Measure Consumer Skepticism Toward Advertising
Obermiller, C., & Spangenberg, E. R. (1998) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp0702_03 · Cited by 1,037 · cited 11×
“Previous research (Obermiller and Spangenberg 1998, 2000) supports the proposition that consumers are socialized to be skeptical toward advertising, and the extent of their skepticism is a determinant of their responses to advertising.”
BackgroundMethodResultInfluentialSelf-citation
Cited by
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Gray Shades of Green: Causes and Consequences of Green Skepticism
Leonidou, C. N., & Skarmeas, D. (2017) · Journal of Business Ethics · doi:10.1007/s10551-015-2829-4 · Cited by 589
Consequences of “greenwashing”: Consumers’ reactions to hotels’ green initiatives
Rahman, I., Park, J., & Chi, C. G.-Q. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-04-2014-0202 · Cited by 357
Akpinar, E., & Berger, J. (2017) · Journal of Marketing Research · doi:10.1509/jmr.13.0350 · Cited by 267
Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products
Wei, C., Chiang, C., Kou, T., & Lee, B. C. Y. (2017) · Business Strategy and the Environment · doi:10.1002/bse.1942 · Cited by 215
Why Narrative Ads Work: An Integrated Process Explanation
Kim, E. (., Ratneshwar, S., & Thorson, E. (2017) · Journal of Advertising · doi:10.1080/00913367.2016.1268984 · Cited by 202
Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising
Pomering, A., & Johnson, L. W. (2009) · Australasian Marketing Journal · doi:10.1016/j.ausmj.2009.05.006 · Cited by 144
Sidedness, commercial intent and expertise in blog advertising
Uribe, R., Buzeta, C., & Velásquez, M. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.04.102 · Cited by 109
Processing promotional travel narratives
Rozier-Rich, S., & Santos, C. A. (2011) · Tourism Management · doi:10.1016/j.tourman.2010.03.009 · Cited by 37
Munzel, A. (2015) · Recherche et Applications en Marketing (English Edition) · doi:10.1177/2051570715604155 · Cited by 24
KAREKLAS, I., & MUEHLING, D. D. (2014) · Journal of Consumer Affairs · doi:10.1111/joca.12039 · Cited by 24
Carson, J. E., & Westerman, J. W. (2023) · Sustainability · doi:10.3390/su15021167 · Cited by 11
Metadata
- Authors
- Obermiller, C., Spangenberg, E., & MacLachlan, D. L.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2005-11
- Volume
- 34
- Issue
- 3
- Pages
- 7-17
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2092066179
- Cited by
- 543
- References
- 5
- FWCI
- 25.43
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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