Gender differences in the antecedents of trust in mobile social networking services

Gong, Xiuyuan; Liu, Zhiying; Wu, Tailai

doi:10.1080/02642069.2018.1497162

Cited by 18Technology Adoption and User BehaviourPrivacy, Security, and Data ProtectionCustomer Service Quality and Loyalty

Gender differences in the antecedents of trust in mobile social networking services

Gong, Xiuyuan, Liu, Zhiying, Wu, Tailai·2021·The Service Industries Journal

DOI 10.1080/02642069.2018.1497162

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Abstract

With the development of mobile Internet technology and smartphone devices, mobile social networking services (mobile SNS) have become increasingly popular in recent years. However, research that systematically investigates the antecedents of trust, especially the gender differences therein, in the context of mobile SNS has been scarce. Building upon social role theory (SRT), this study extends existing literature by exploring the driving forces of trust in mobile SNS for different genders. Data are collected from WeChat users and analysed through multigroup analysis. Results have confirmed that trust in mobile SNS is associated with antecedents including perceived satisfaction, social ties, system quality, reputation and structural assurance. Particularly, social ties and reputation have dominant effects on trust of male users, whereas structural assurance has a greater effect on trust of female users. Implications for both researchers and practitioners are presented.

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Social ties among members of WeChat play an important role in trust in the WeChat platform in general.
“Likewise, Gong et al. found that social ties among members of WeChat played an important role in trust in the WeChat platform in general [33,34].”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [33]
Trust in information on social media and trust in social media platforms both play a role in increasing people's use of social media.
“The studies in our corpus show that trust in the information on social media [2,65], as well as trust in the social media platforms themselves [33,79], both play a role in increasing people's use of social media.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [33]

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An Empirical Investigation of Trust on Social Media and Users PerceptionPreprint
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Authors: Gong, X., Liu, Z., & Wu, T.
Affiliations: University of Science and Technology of China (CN)
Huazhong University of Science and Technology (CN)
Corresponding author: Liu, Zhiying
ORCID: Gong, Xiuyuan
Liu, Zhiying
Wu, Tailai
Venue: The Service Industries Journal
Publisher: Informa UK Limited
Published: 2018-07-13
Volume: 41
Issue: 5-6
Pages: 400-426
ISSN: 0264-2069 (ISSN-L)
1743-9507
DOI: 10.1080/02642069.2018.1497162
OpenAlex: W2884886402
Cited by: 18
References: 122
Citations by year: 2026: 1 · 2025: 4 · 2024: 4 · 2023: 4 · 2022: 1 · 2020: 4
FWCI: 1.42
Type: journal article
Language: en
Open access: closed
Locations: Service Industries Journal (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Funders: China Postdoctoral Science Foundation (2017M622468)
National Natural Science Foundation of China (71472172)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords: gender differences, social role theory, perceived satisfaction, social ties, system quality, reputation, structural assurance, WeChat, smartphone users

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Gender differences in the antecedents of trust in mobile social networking services

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