Cited by 41Higher Education Governance and DevelopmentUniversity Challenges and ReformsHigher Education in Latin America

The academic as consumed and consumer

Open access
Page, Damien·2020·Journal of Education Policy

Abstract

In an increasingly competitive environment that positions students as consumers, universities have become ever more marketised, responding to policy contexts that foreground value for money, consumer choice and competition. The intensity of marketisation is argued to have profoundly affected the nature of academic work and scholars themselves, recreating academics as commodities to be weighed and measured, becoming corporatised, alienated and inauthentic in their practice. Yet with the majority of accounts of the commodification of higher education focusing on students, the actual process of how academics become consumed is under-theorised. This article therefore begins with a discussion of the historical context, providing evidence of the familiar indices of marketisation such as rampant self-promotion, the scramble for external funding and intense competition. It argues that this commodified DNA of the university provides the context for the seduction of the modern academic within the consumer society, a movement from the gratification of needs to the perpetual frustration of desires through the ‘Diderot Effect’ of policy shifts. It concludes with an examination of how contemporary academic work can be viewed through the lens of consumerism and how academics themselves have become consumers.

Integrity signals

Registry

Crossref · 10.1080/02680939.2019.1598585

Cites

58 of 58 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

0 of 32 cited sources checked · 0 supported · 0 flagged

  • Premisenone given
    § Abstract

    Universities have become ever more marketised, responding to policy contexts that foreground value for money, consumer choice and competition.

    “In an increasingly competitive environment that positions students as consumers, universities have become ever more marketised, responding to policy contexts that foreground value for money, consumer choice and competition.”
    Quote in the paperNot a substantial claim
  • Interpretationcitation
    § Introduction

    Academics become occupied not with the production and transmission of knowledge for social good but with becoming calculable, a commodity measured by research exercise activities and student evaluations of teaching and satisfaction.

    “Here, academics become occupied not with the production and transmission of knowledge for social good but with becoming calculable, a commodity that can be measured by research exercise activities and student evaluations of teaching and satisfaction.”
    Quote in the paperSubstantial claim
  • Interpretationreasoning
    § Introduction

    Commodification and consumerism are common across the continuum of higher education, from precariously employed post-docs to established chairs.

    “However, this article argues that commodification and consumerism are common across the continuum, as much a part of the precariously employed post-doc's working life in Germany as the established chair in the US.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: All those who teach are evaluated in some form.
    • Rests on an assumption: All those who research seek to publish where the impact will be greatest.
    • Rests on an assumption: All institutions are affected by governmental policy.
  • Interpretationreasoning
    § Introduction

    The commodification of academic labour is remarkably consistent across the globe.

    “As a result, the commodification of academic labour is remarkably consistent across the globe.”
    Quote in the paperSubstantial claim
  • Premisecitation
    § Introduction

    Higher education has seen a global trend away from funding and regulation based on the 'social compact' that evolved between higher education, the state and society over the last century.

    “While there is considerable difference between university sectors internationally in terms of level of student fees, structural variations and the extent of state regulation, higher education has seen a global trend away from funding and regulation which were based on the 'social compact' that evolved between higher education, the state and society over the last century' (Naidoo, 2003).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Naidoo, 2003 source
  • Classified as probably not a substantial claim. 62
  • May combine two claims. 33
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationreasoning
    § Abstract

    The commodified DNA of the university provides the context for the seduction of the modern academic within the consumer society, a movement from the gratification of needs to the perpetual frustration of desires through the 'Diderot Effect' of policy shifts.

    “It argues that this commodified DNA of the university provides the context for the seduction of the modern academic within the consumer society, a movement from the gratification of needs to the perpetual frustration of desires through the 'Diderot Effect' of policy shifts.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based). May combine two claims.

    Interpretationreasoning
    § Introduction

    Policy shifts alter practice at the institutional level that then plays out at the individual level.

    “Here, we see the policy shifts that alters practice at the institutional level that then plays out at the individual level.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Premisereasoning
    § Abstract

    The actual process of how academics become consumed is under-theorised.

    “Yet with the majority of accounts of the commodification of higher education focusing on students, the actual process of how academics become consumed is under-theorised.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning
    § Abstract

    Contemporary academic work can be viewed through the lens of consumerism and academics themselves have become consumers.

    “It concludes with an examination of how contemporary academic work can be viewed through the lens of consumerism and how academics themselves have become consumers.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Premisecitation
    § Abstract

    The intensity of marketisation has profoundly affected the nature of academic work and scholars themselves, recreating academics as commodities to be weighed and measured, becoming corporatised, alienated and inauthentic in their practice.

    “The intensity of marketisation is argued to have profoundly affected the nature of academic work and scholars themselves, recreating academics as commodities to be weighed and measured, becoming corporatised, alienated and inauthentic in their practice.”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Ball, 2012 source
    • cites Casey, 1995

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable). May combine two claims.

    Premisecitation
    § Introduction

    Academics have been corporately colonised, with neoliberalism getting into their minds and souls.

    “Academics, it is argued, have been corporately colonised (Casey, 1995), with neoliberalism getting 'into our minds and our souls' (Ball, 2012).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Casey, 1995

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Ball, 2012 source
  • Classified as probably not a substantial claim. May combine two claims.

    Interpretationreasoning
    § Introduction

    Academics sculpt a public profile to boost personal brand, publish in high impact journals for career advancement, and network as an antidote to precarity.

    “As a result, we sculpt a public profile not to disseminate knowledge but to boost our personal brand; we publish in journals with high impact factors not for the sake of academic engagement but for career advancement; we network not to develop knowledge in an academic community of practice but as an antidote to precarity.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim.

    Premisecitation
    § Introduction

    Individuals in the modern consumer society are both commodity and consumer.

    “Secondly, beginning from Bauman's (2007) assertion that individuals in the modern consumer society are both commodity and consumer, the article will move beyond the contemporary academic as passively commodified and explore the process of academic seduction, examining the ways in which academics participate in the practices of consumerism.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Bauman (2007)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationnone given
    § Introduction

    The commodification of the self is nothing new within the academy; it is part of the very DNA of higher education.

    “Here, the article will consider parallels between the modern academic and her historical predecessor and suggest that the commodification of the self is nothing new within the academy, that it is part of the very DNA of higher education.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given
    § The academic as consumed

    What the nostalgic view does not account for is the historical perspective that highlights that promoting and marketing the academic self and continually exhibiting employability is at the core of academic work, that universities and academics have always been shaped by the need to attract external recognition and the accompanying rewards and patronage it brings.

    “What this view does not account for is the historical perspective that highlights that promoting and marketing the academic self and continually exhibiting employability is at the core of academic work, that universities and academics have always been shaped by the need to attract external recognition and the accompanying rewards and patronage it brings.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Interpretationreasoning
    § The seduction of academics

    Policy shifts introduce something new that makes existing academic practices look outdated or irrelevant, stimulating dissatisfaction and seducing academics into employability work.

    “they introduce something new that suddenly makes everything else look outdated or irrelevant, stimulating dissatisfaction, seducing the individual academic to once more become engaged in the DIY job of employability.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    Exploration is at the heart of the conspicuous practice of academics.

    “So too is exploration at the heart of the conspicuous practice of academics.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    Here is the perpetual frustration of desires that propel us to act as consumers.

    “Here, then, is the perpetual frustration of desires that propel us to act as consumers.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationreasoning
    § The seduction of academics

    The transformation of academics is not solely a matter of coercion by senior leaders; academics themselves become agentive in their own re-creation, seduced by the Diderot Effect of policy shifts.

    “What is key is that the transformation of academics is not solely a matter of coercion, of senior leaders imposing change; academics themselves become agentive in their own re-creation, they are seduced by the Diderot Effect of policy shifts to continually become born again in the light of new imperatives, new models and new desires.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning
    § The academic as consumed

    For those in precarious and insecure work, becoming consumed is not a choice, it has become a necessity, an entry point to fewer and fewer permanent academic posts.

    “For those in precarious and insecure work, becoming consumed is not a choice, it has become a necessity, an entry point to fewer and fewer permanent academic posts.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationcitation
    § The historical context

    This difference is the product of the development of the contemporary consumer society, the 'social arrangement that results from recycling mundane, permanent and so to speak 'regime-neutral' wants, desires and longings into the principle propelling and operating force of society'.

    “This difference is the product of the development of the contemporary consumer society, the 'social arrangement that results from recycling mundane, permanent and so to speak 'regime-neutral' wants, desires and longings into the principle propelling and operating force of society' (Bauman, 2007).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Bauman, 2007

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Interpretationreasoning
    § The historical context

    Academia has always maintained a link between economic imperatives, competitiveness and self-promotion yet the majority of the literature presents these as recent phenomena, products of neoliberalism rather than phenomena that are at the very core of academic work and in the very DNA of the university.

    “Academia has always maintained a link between economic imperatives, competitiveness and self-promotion yet the majority of the literature presents these as recent phenomena, products of neoliberalism rather than phenomena that are at the very core of academic work and in the very DNA of the university.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationreasoning
    § The seduction of academics

    Academic desire can be resistant, employing the mechanisms of consumerism to realise a desire to oppose policy, marketisation and the neoliberalist agenda.

    “academic desire can equally be resistant, employing the mechanisms of consumerism to realise a desire to oppose policy, marketisation and the neoliberalist agenda.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning
    § The seduction of academics

    Governmental policy shifts promulgate the Diderot Effect by disrupting the unity of the academic's product constellation.

    “However, governmental policy shifts promulgate the Diderot Effect, they shift the environment to disrupt the unity of the constellation”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    This is the seduction of consumerism: creating desires that are then frustrated by the rapid turnover of goods.

    “This is the seduction of consumerism: creating desires that are then frustrated by the rapid turnover of goods.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning
    § The seduction of academics

    In the context of the consumer society, individuals are not forced to become commodified, they are seduced by the promise of gratification from participation within consumerism.

    “In the context of the consumer society, individuals are not forced to become commodified, they are seduced by the promise of gratification from participation within consumerism.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationnone given
    § The academic as consumed

    Commodification is a matter of powerlessness, of absorption into a marketised environment where the only option is to submit or exit.

    “Commodification, then, is a matter of powerlessness, of absorption into a marketised environment where the only option is to submit or exit.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning
    § The historical context

    The history of academia makes clear that there is nothing new about competition in the sector; nor is there anything new about self-promotion; nor even marketing of the self for reputational and economic gain; nor yet the need to maintain perpetual employability, continually proving one's worth through measurable outcomes.

    “The history of academia makes clear that there is nothing new about competition in the sector; nor is there anything new about self-promotion; nor even marketing of the self, not ascetically disseminating knowledge, but for reputational and economic gain; nor yet the need to maintain perpetual employability, continually proving one's worth through measurable outcomes.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationcitation
    § The seduction of academics

    Academics must render teaching and research achievements not only visible but strategically visible, easily noticed by the right people at the right time.

    “Here, 'haunted by the spectre of exclusion' (Bauman, 2004), academics must render teaching and research achievements not only visible but strategically visible, easily noticed by the right people at the right time.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Bauman, 2004

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning
    § The seduction of academics

    Changes in how impact and knowledge exchange is measured lead to changes within external relations and industry collaborations.

    “Changes in how impact and knowledge exchange is measured lead to changes within external relations and industry collaborations.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationreasoning
    § The seduction of academics

    The contemporary academic must also adopt the face of 'consumer as chooser'.

    “And while exploring, the contemporary academic must also adopt the face of 'consumer as chooser'.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Premisecitation
    § The seduction of academics

    Individuals within the consumerist society are required to become simultaneously the promoters of commodities and the commodities they promote, the merchandise and the marketing agents.

    “In Bauman's (2007, p6) terms, individuals within the consumerist society are required to become simultaneously the 'promoters of commodities and the commodities they promote… the merchandise and the marketing agents'.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Bauman's (2007, p6)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationreasoning
    § The seduction of academics

    The commodification of academic work is accomplished, not primarily by coercion but by seduction, by nudges, prompts and signposting that seduces the academic and promulgates the continual search for academic employability, of security, of an illusory, ephemeral, academic-whole that exists only in the nostalgic past or the idealised future.

    “This is where the commodification of academic work is accomplished, not primarily by coercion but by seduction, by nudges, prompts and signposting that seduces the academic and promulgates the continual search for academic employability, of security, of an illusory, ephemeral, academic-whole that exists only in the nostalgic past or the idealised future.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    In creating and re-creating the self, the contemporary academic is required to adopt the mantle of the consumer, to consume in order to be consumed.

    “In creating and re-creating the self, the contemporary academic is required to adopt the mantle of the consumer, to consume in order to be consumed”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning
    § The seduction of academics

    There is a correlation between rapidly multiplying goods in vast retail outlets and the ever-multiplying panoply of peer reviewed journals.

    “We fail to see the correlation between rapidly multiplying goods in vast retail outlets and the ever-multiplying panoply of peer reviewed journals.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning
    § The seduction of academics

    Changes in how research is measured externally prompt shifts in how academics position themselves as 'research-active', where they publish and which funding sources they target.

    “Changes in how research is measured externally prompt shifts in how academics position themselves as 'research-active', where they publish and which funding sources they target.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    Confronted with policy changes that disrupt any semblance of unity, academic consumerism is one of 'identity seeking'.

    “Confronted with policy changes that disrupt any semblance of unity, academic consumerism is one of 'identity seeking'.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Interpretationreasoning
    § The seduction of academics

    Policy creates consumerism within higher education.

    “Here is where policy creates consumerism within higher education.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    In a sector where surveillance has become normalised, it is not enough to just be employable; one has to be seen to be employable.

    “In a sector where surveillance has become normalised, it is not enough to just be employable; one has to be seen to be employable.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning
    § The seduction of academics

    Policy change performs a catalytic role in the seduction of academics into consumerist behaviour.

    “Policy change from this perspective performs a catalytic role in the seduction of academics into consumerist behaviour.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationcitation
    § The seduction of academics

    Academics not only become commodities within a consumerist higher education sector but are seduced to become consumers as well, to create a self that is highly visible and communicates messages of 'employable'.

    “This can also be applied to academics who not only become commodities within a consumerist higher education sector but are seduced to become consumers as well, to create a self that is highly visible, a self that communicates the messages of 'employable'.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationnone given
    § The seduction of academics

    Commodification is a matter of powerlessness, of becoming incorporated within a marketised environment out of necessity, of gaining and retaining precarious employment statuses.

    “Earlier I argued that commodification is a matter of powerlessness, of becoming incorporated within a marketised environment out of necessity, of gaining and retaining precarious employment statuses.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The academic as consumed

    Becoming consumed is also a product of necessity.

    “Becoming consumed is also a product of necessity.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Interpretationreasoning
    § The seduction of academics

    Track record plays second fiddle to current and future performance as criteria for reward or sanction.

    “Here, track record plays second fiddle to the focus on current and future performance as the criteria for reward or sanction: 'what have you done for me lately?' is the guiding principle.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Premisecitation
    § The academic as consumed

    The consumerist turn has had a profound effect on the nature of academic work and upon academics themselves.

    “The result of the consumerist turn has, it is argued, had a profound effect on the nature of academic work and upon academics themselves.”
    Quote in the paperSubstantial claim0 of 3 sources checked
    • cites Naidoo et al (2011 source
    • cites Miller, 2010 source
    • cites Ball (2012, p18) source
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationreasoning
    § The seduction of academics

    The Diderot effect of policy change on institutions plays out in academic work and academic careers, changing the conception of what it means to be employable.

    “And the Diderot effect of policy change on institutions plays out in academic work and academic careers, changing the conception of what it means to be employable.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    Forging an academic identity at the cutting edge of policy and practice requires the consumerist face of the 'consumer as explorer'.

    “But forging an academic identity at the cutting edge of policy and practice requires a different consumerist face, that of the 'consumer as explorer'.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationcitation
    § The academic as consumed

    As a commodity, the academic is compelled to value only that which can be measured, leading to a 'deep alienation in the experience of constantly living to perform' and 'feelings of personal inauthenticity and a culture of compliance as externally controlled performance indicators become the constant point of reference'.

    “As a commodity, the academic is compelled to value only that which can be measured leading to a 'deep alienation in the experience of constantly living to perform' and 'feelings of personal inauthenticity and a culture of compliance as externally controlled performance indicators become the constant point of reference' (Lynch, 2005, p 9).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Lynch, 2005, p 9

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Classified as probably not a substantial claim.

    Premisecitation
    § The historical context

    Happiness and fulfilment in the consumerist society is not about the gratification of needs-it is about the 'ever rising volume and intensity of desires, which in turn prompt the use and speedy replacement of the objects intended and hoped to gratify them'.

    “Happiness and fulfilment in the consumerist society is not about the gratification of needsit is about the 'ever rising volume and intensity of desires, which in turn prompt the use and speedy replacement of the objects intended and hoped to gratify them' (ibid, p31).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Bauman, 2007

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Classified as probably not a substantial claim. May combine two claims.

    Premisecitation
    § The seduction of academics

    Identity is a progressive narrative and lies in the capacity to keep that particular narrative going.

    “identity here is a progressive narrative and lies in 'the capacity to keep [that] particular narrative going' (Giddens 1991, p54).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Giddens 1991, p54

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    The DIY job of constant recasting of the commodified self-to remain employable, to achieve recognition, to avoid being invisible-must be constantly frustrated to create a perpetual search for fulfilment.

    “The DIY job of constant recasting of the commodified selfto remain employable, to achieve recognition, to avoid being invisiblemust be constantly frustrated to create a perpetual search for fulfilment.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Interpretationreasoning
    § The academic as consumed

    With universities across the globe increasingly driven by metrics, league tables and external evaluations of performance, academic work becomes measurable.

    “With universities across the globe increasingly driven by metrics, leagues tables and external evaluations of performance, academic work becomes measurable.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given
    § The seduction of academics

    CVs are examined for 'velocity' and 'trajectory', external bids won this year, timely doctoral completions, this semester's student evaluations, current citations and altmetrics, and in-year publications in journals currently in the top quartile for impact.

    “CVs are examined for 'velocity' and 'trajectory', external bids won this year, timely doctoral completions, this semester's student evaluations, current citations and altmetrics, in-year publications in journals currently in the top quartile for impact.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationcitation
    § The seduction of academics

    The explorer-consumer academic needs to seek out that which will differentiate him or herself from others.

    “As such, the explorer-consumer academic needs to seek out that which will differentiate him or herself from others”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning
    § The seduction of academics

    Policy shifts lead university leaders, concerned with their own employability, to re-create their organisations, reframing the structure and the model of 'desirable academic' to meet new challenges and attain academic harmony.

    “Firstly, policy shifts lead to university leaders (who are concerned with their own employability) re-creating their organisations, reframing the structure and reframing the model of 'desirable academic' that will meet the new challenges and attain academic harmony.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § The seduction of academics

    Academic careers become narratives in the face of perpetual policy shifts, with CVs and LinkedIn profiles constantly updated to present the current and future self.

    “So too do academic careers become narratives in the face of perpetual policy shifts, CVs and LinkedIn profiles constantly updated to present the current and future self, fit, fresh, and continually adapted to the latest policy shift.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given
    § The seduction of academics

    Changes in how student satisfaction is measured lead academics to alter their practice, to provide more individual support or to move from lecture format to small group teaching.

    “Changes in how student satisfaction is measured lead academics to alter their practice, to provide more individual support or to move from lecture format to small group teaching.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Premisecitation
    § The seduction of academics

    The 'Diderot Effect' is the result of introducing a new item that disrupts the constellation, rendering every other item unsatisfactory and in need of replacement.

    “The 'Diderot Effect' is the result of introducing a new item that disrupts the constellation, rendering every other item unsatisfactory and in need of replacement.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites McCracken, 1990 source
  • Classified as probably not a substantial claim.

    Interpretationreasoning
    § The seduction of academics

    Academics read the signs, horizon-scan and adjust their work to fit the changing landscape, attempting to achieve consistency or unity within an ever-shifting environment.

    “Secondly, academics read the signs, they horizon-scan and adjust their work to fit the changing landscape, attempting all the time to achieve a consistency, a unity within an ever-shifting environment that will bring them nearer to the illusory academic whole.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim.

    Premisecitation
    § The seduction of academics

    Central to consumerism is the symbolic function of material goods.

    “central to consumerism is the 'symbolic function of material goods' (Song, 2003).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Song, 2003

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable). May combine two claims.

    Premisecitation
    § The seduction of academics

    What we consume tells stories and communicates meaning about who we are, social categories and hierarchies, and how valued we can be and how well we respond to continually changing policy emphases.

    “What we consume tells stories and communicates meaning about who we are, it communicates social categories and hierarchies and, in this context, how valued we can be and how well we respond to continually changing policy emphases.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Song, 2003

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given
    § The seduction of academics

    Academics build careers and universities aiming to achieve a unity or harmony where the academic may enjoy job security and fulfilment in a knowable, complementary environment.

    “We build our careers and our universities with the aim of achieving a unity, a harmony where the academic may enjoy job security and achieve fulfilment in a knowable, complementary, environment.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: Academics and universities desire a unified, harmonious professional constellation involving job security and fulfilment.
  • Probably not a substantial claim: may not pass S4 (based). May combine two claims.

    Interpretationnone given
    § The seduction of academics

    Such activities are part of the very DNA of higher education, a consistent feature since the birth of the university.

    “As we have seen above, such activities are part of the very DNA of higher education, a consistent feature since the birth of the university.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationnone given
    § Conclusion

    The neoliberal incursion into the academy has been grafted onto the historical practices of the academic, where self-promotion and dissemination can be indistinguishable, where careers have always been built on gaining a reputation from being seen by the right people at the right time.

    “The neoliberal incursion into the academy has been grafted onto the historical practices of the academic, where self-promotion and dissemination can be indistinguishable, where careers have always been built on gaining a reputation from being seen by the right people at the right time.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable). May combine two claims.

    Interpretationreasoning
    § Conclusion

    While academic work may always have been commodified, the real impact of neoliberalism may be the perfection of this process while simultaneously seducing academics into becoming consumers.

    “But while academic work may always have been commodified, the real impact of neoliberalism may be the perfection of this process while simultaneously seducing academics into becoming consumers.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Premisecitation
    § Conclusion

    Consumers have created a surfeit of things because they enjoy the process of getting and spending; so it is in academia.

    “For Twitchell (1999, p27), consumers have 'created a surfeit of things because we enjoy the process of getting and spending' and so it is in academia.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Twitchell (1999, p27)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Premisecitation
    § Conclusion

    Pleasure has been co-opted into the capitalist project and allows individuals to endure the rigours of life under the capitalist reality principle.

    “For Bauman (2007), pleasure has been co-opted into the capitalist project and it is pleasure that allows individuals to endure the 'rigours of life under the capitalist reality principle, that is, alienating work, the threat of unemployment or worse' (Gabriel and Lang, 2006).”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Bauman (2007)

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Gabriel and Lang, 2006 source
  • Probably not a substantial claim: may not pass S2 (checkable). May combine two claims.

    Interpretationreasoning
    § Consumerism as resistance

    Meaning within academic consumerism is reappropriated from the neoliberalism agenda; alternative aims are achieved; commodification is simultaneously resisted and achieved with new, resistant meanings.

    “Meaning within academic consumerism is therefore reappropriated from the neoliberalism agenda, alterative aims are achieved, commodification is simultaneously resisted and achieved with new, resistant meanings.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationcitation
    § Conclusion

    There is a pleasure in academic consumerism.

    “But more than this, there is a pleasure in academic consumerism.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationreasoning
    § Conclusion

    Academic desire can be resistant, exploiting the mechanisms and mediums of consumerism to attack the commodification of academic work and to provide critiques of policies that seek to colonise.

    “Academic desire can equally be resistant, it can exploit the mechanisms and mediums of consumerism to attack the commodification of academic work, to provide critiques of policies that seek to colonise.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based). May combine two claims.

    Interpretationreasoning
    § Consumerism as resistance

    In higher education, researchers in race or feminism use mechanisms of commodification such as established journals, university conferences and funding councils, but the meanings ascribed are far from neoliberal, far from incorporation and far from subservience.

    “Yet, despite using the mechanisms of commodification such as established journals, university conference and funding councils, the meanings ascribed are far from neoliberal, far from incorporation and far from subservience.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning
    § Consumerism as resistance

    Consumerist resistance is not only possible, it is inevitable and, potentially, fruitful.

    “Consumerism is not that straightforward and consumerist resistance is not only possible, it is inevitable and, potentially, fruitful.”
    Quote in the paperNot a substantial claim
    • The authors state this as an assumption: Consumerism is virtually impossible to reject because people need to consume.
  • May combine two claims.

    Premisecitation
    § Consumerism as resistance

    Consumerist resistance is a rejection of the 'authority of the producer', a grafting of alternative meanings from the authority of the consumer instead.

    “As such, it is a rejection of the 'authority of the producer' (Abercrombie, 1994, p51), a grafting of alternative meanings from the authority of the consumer instead.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Abercrombie, 1994

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationreasoning
    § Consumerism as resistance

    A female academic of colour may fashion a sophisticated external profile consisting of Twitter, Researchgate, LinkedIn and her own website, reproducing herself as commodity but for the purpose of resisting traditional hierarchical measures of esteem that seek to block women of colour from advancement.

    “Consider also the female academic of colour who fashions a sophisticated external profile consisting of Twitter, Researchgate, LinkedIn and even her own website, all reproducing herself as commodity but for the purpose of resisting traditional hierarchical measures of esteem that seek to block women of colour from advancement.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § Conclusion

    Desire and pleasure in academic work cannot always be prescribed.

    “However, desire and pleasure in academic work cannot always be prescribed.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Premisecitation
    § Consumerism as resistance

    This resistance is not the paradigm of overt and coordinated resistance; it is everyday resistance, routine resistance that operates within existing structures and cultures.

    “Yet this is not the paradigm of overt and coordinated resistance; this is everyday resistance (Scott, 1985), routine resistance (Prasad and Prasad, 1998) that operates within existing structures and cultures.”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Scott, 1985

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Prasad and Prasad, 1998

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S2 (checkable). May combine two claims.

    Interpretationreasoning
    § Conclusion

    Frustrated academic desire can lead not only to the creation of consumable identities, it can lead to the creation of oppositional identities that subvert the intended meanings of policy and the authority of policy-makers.

    “Frustrated academic desire can lead not only to the creation of consumable identities, it can lead to the creation of oppositional identities that subvert the intended meanings of policy and the authority of policy-makers.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § Conclusion

    Academics may find a pleasure within alternative subjectivities greater than any pleasure that could be prescribed.

    “And in this academics may find a pleasure within alterative subjectivities greater than any pleasure that could be prescribed.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationreasoning
    § Conclusion

    The intentions of policy do not necessarily create academics that become willingly consumed and consumerist.

    “The intentions of policy do not necessarily create academics that become willingly consumed and consumerist.”
    Quote in the paperNot a substantial claim
74 of 74
  • The paper relies on this without support.

    All those who teach are evaluated in some form.

    “All those who teach are evaluated in some form.”
  • The paper relies on this without support.

    All those who research seek to publish where the impact will be greatest.

    “All those who research seek to publish where the impacthowever that may be definedwill be greatest.”
  • The paper relies on this without support.

    All institutions are affected by governmental policy.

    “All institutions are affected by governmental policy.”
  • The paper relies on this without support.

    Academics and universities desire a unified, harmonious professional constellation involving job security and fulfilment.

    “We build our careers and our universities with the aim of achieving a unity, a harmony where the academic may enjoy job security and achieve fulfilment in a knowable, complementary, environment.”
  • The authors state this as an assumption.

    Consumerism is virtually impossible to reject because people need to consume.

    “The consumer as resister (Gabriel and Lang, 2006) does not always resist by rejecting consumerism (which is virtually impossible given our need to consume).”
5 of 5

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

  • The framework's name differs from the cited source

    Minor

    The text calls it the Knowledge Excellence Framework, while the cited reference calls it the knowledge exchange framework. Both use the acronym KEF.

  • Sennett citation year differs from the reference

    Minor

    The in-text citation gives 1998, whereas the Sennett entry in the reference list gives 1999.

  • Davis's surname differs from the reference

    Minor

    The in-text citation names Davis and Bansel, but the corresponding reference names Davies and Bansel.

  • Gomes citation year differs from the reference

    Minor

    The text cites Gomes as a 2010 source, but the Gomes entry in the reference list is dated 2012.

4 of 4

Cites

Flagged first, then by citations

2 of the 60 references couldn’t be matched to a known paper.

Research works printed but not linked: 10

  1. Abercrombie, N. 1994. “Authority and Conumser Society.” In The Authority of the Consumer, edited by R. Keat, N. Whiteley, and N. Abercrombie, 43-57. London: Taylor & Francis.
  2. Aldridge, A. 2003. Consumption. Cambridge: Polity Press.
  3. Baker, S. 2018. How Much Research Goes Completely Uncited? Times Hgher Education. https://www.timeshighereducation.com/news/how-much-research-goes-completely-uncited
  4. Bauman, Z. 2004. Europe. Cambridge: Polity Press.
  5. 10.1111/ejed.2014.49.issue-1 · DOI
  6. 10.1111/padm.1991.69.issue-1 · DOI
  7. Prasad, A., and P. Prasad. 1998. “Everyday Struggles at the Workplace: The Nature and Implications of Routine Resistance in Contemporary Organizations.” Research in the Sociology of Organizations 15: 225–257.
  8. Scott, J. 1985. Weapons of the Weak: Everyday Forms of Peasant Resistanc. New Haven, CT: Yale University Press.
  9. Song, E. 2003. “Commodification and Consumer Society: A Bibliographic Review.” The Hedgehog Review 5 (2): 109–122.
  10. Veblen, T. 1994. The Theory of the Leisure Class. New York: Dover.

Cited by

Sorted by citations

Authors
Page, D.
Affiliations
Leeds Beckett University (GB)
Corresponding author
Page, Damien
Venue
Journal of Education Policy
Published
2019-03-29
Volume
35
Issue
5
Pages
585-601
ISSN
  • 0268-0939 (ISSN-L)
  • 1464-5106
OpenAlex
W2932379916
Cited by
41
References
60
Citations by year
2026: 3 · 2025: 4 · 2024: 7 · 2023: 9 · 2022: 4 · 2021: 7 · 2020: 5 · 2019: 2
FWCI
19.04
Type
journal article
Language
en
Locations
  • Journal of Education Policy (publishedVersion)
  • Leeds Beckett Repository (Leeds Beckett University) (acceptedVersion)
  • Bucks New University Repository (Bucks New University) (submittedVersion)
  • Wolverhampton Intellectual Repository and E-Theses (University of Wolverhampton) (submittedVersion)
Topics
  • Social Sciences › Political Science and International Relations › Higher Education Governance and Development
  • Social Sciences › Education › University Challenges and Reforms
  • Social Sciences › Education › Higher Education in Latin America
Keywords
marketization of higher education, academic work, consumerism, value for money, external financing, higher education competition, academic alienation

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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